BMIE Market 07005
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 15,307 2020–2024 ACS 5-year estimate ±416 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,801 2020–2024 ACS 5-year estimate ±348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,269 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,989 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $132,629 2020–2024 ACS 5-year estimate ±13,206 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,869 2020–2024 ACS 5-year estimate ±117 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $587,100 2020–2024 ACS 5-year estimate ±31,144 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 18.3 sq mi Census Gazetteer 2020 |
| Restaurants | 35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07005 |
| Restaurants per 10,000 residents | 19.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -7.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +2.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +191.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 37 (range 34–40) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 64 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 83 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 40 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07005. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.05, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 83.5 | 83 | 40% | +33.4 |
| Restaurant Opportunity Score | 58.6 | 59 | 35% | +20.5 |
| Market Momentum Score | 39.8 | 40 | 25% | +10.0 |
Consumer Market Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 15,307 | 77 | 40% | +30.8 |
| Median household income (ACS) | 132,629 | 94 | 40% | +37.4 |
| Households (ACS) | 5,801 | 76 | 20% | +15.3 |
Restaurant Opportunity Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 2.9 | 48 | 35% | +16.9 |
| Restaurants per 10,000 residents (lower = more room) | 22.9 | 31 | 25% | +7.6 |
| Population (ACS) | 15,307 | 77 | 20% | +15.4 |
| Median household income (ACS) | 132,629 | 94 | 20% | +18.7 |
Market Momentum Score: 40 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -7.9 | 20 | 50% | +10.2 |
| 10-year restaurant growth | 2.9 | 48 | 30% | +14.5 |
| 20-year restaurant growth | 75 | 76 | 20% | +15.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (86)
By cuisine
Coffee 12 · Italian 12 · Bakery 9 · Pizza 9 · Sandwiches 9 · American 7 · Asian 6 · Latin American (other) 6 · Dessert 5 · Middle Eastern 4 · Ice cream / frozen desserts 3 · Mediterranean 3 · Mexican 3 · Breakfast 2 · Japanese 2 · Southwestern / Tex-Mex 2 · Tea / bubble tea 2 · BBQ 1 · Burgers 1 · Caribbean 1 · Chinese 1 · German / Eastern European 1 · Juice / smoothies 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 59 · Café 11 · Quick service 10 · Bakery 9 · Casual dining 7 · Coffee shop 7 · Specialty food shop 7 · Bar 6 · Dessert 6 · Other 3 · Juice, smoothie, tea 2 · Delivery-focused 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Al Aqsa Restaurant | Restaurant (service type not stated) | Mediterranean | 624 Main St | open |
| Al-Aqsa-Restaurant | Restaurant (service type not stated) | Mediterranean | open | |
| Al-Hara Shawarma | Restaurant (service type not stated) | Middle Eastern | open | |
| Bako's Pizza | Restaurant (service type not stated) | Pizza · Italian | 205 Washington St | open |
| Bento Sushi | Restaurant (service type not stated) | 550 Myrtle Ave | open | |
| Boonton Avenue Grille | Restaurant (service type not stated) | American | 108 Boonton Ave | open |
| Boonton Bagels and Gourmet Deli | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 520 Myrtle Ave | open |
| Boonton Cafe | Café · Restaurant (service type not stated) | Coffee · Breakfast | 125 Hawkins Pl | open |
| Boonton Coffee Co | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 602 Main St | open |
| Boonton Sourdough | Bakery | Bakery | 441 Cornelia St | open |
| Boonton Station | Restaurant (service type not stated) | Steakhouse | 202 Myrtle Ave | open |
| Boonton Sushi House | Restaurant (service type not stated) | Japanese · Sushi · Asian | 701 Main St | open |
| Boonton Thai Cuisine Thai•Thai | Restaurant (service type not stated) | Thai · Asian | 315 Main St | open |
| Bukhara The Uzbek Cuisine | Restaurant (service type not stated) | Middle Eastern | 624 Main St | open |
| Cafe Club Montville | Coffee shop · Café | Coffee · Italian | 67 Boonton Ave | open |
| Cafe y Canela | Restaurant (service type not stated) | Latin American (other) | 909 Main St | open |
| Catfight Coffee | Coffee shop · Café | Coffee | 616 Main St | open |
| Chili Willie's | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 702 Main St | open |
| Chrisjames Inc | Restaurant (service type not stated) | 125 Hawkins Pl | open | |
| Creations By Sabrina | Bakery · Dessert | Dessert · Bakery | 706 Main St | open |
| Curly's Boonton | Dessert | Ice cream / frozen desserts · Dessert | 121 Monroe St | open |
| Delizia Pizza Kitchen | Restaurant (service type not stated) | Italian · Pizza | 308 Wootton St | open |
| Desi Slice | Bakery | Bakery | open | |
| Dolci D Bakery Llc | Bakery | Bakery | 429 Rockaway Valley Rd | open |
| Domino's Domino's Pizza | Restaurant (service type not stated) · Delivery-focused · Quick service | Pizza | 931 Main St | open |
| Don's Sandwich Shop | Specialty food shop · Quick service | Sandwiches · American | 606 Main St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Bakery | Coffee · Bakery | 542 Myrtle Ave | open |
| Efj5inc | Restaurant (service type not stated) | 304 Myrtle Ave | open | |
| Egg’s City Mexican Breakfast | Restaurant (service type not stated) | Mexican | 607 Main St | open |
| Embark Smoked Meats | BBQ Restaurant - Boonton NJ | Restaurant (service type not stated) | BBQ · American | 811 Main St | open |
| Eric's Jamaican Cuisine | Restaurant (service type not stated) | Caribbean | 309 Main St | open |
| Fasil Llc | Restaurant (service type not stated) | 308 Wootton St Ste 1 | open | |
| Fasil Mediterranean Restaurant | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 308 Wootton St | open |
| Heavenly Temptations | Café | Coffee | 712 Main St #187b | open |
| Hot Bagels & Deli Hot Bagels &More Somers point | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 308 Wootton St #4 | open |
| Hplay Boonton 3 Inc | Restaurant (service type not stated) | 534 Myrtle Ave | open | |
| I2i Indian Italian Fusion | Café · Restaurant (service type not stated) | Coffee · Pizza · Asian | 408 Main St | open |
| IHOP | Restaurant (service type not stated) | Breakfast | 304 Wootton St | open |
| Il Michelangelo | Restaurant (service type not stated) | Italian | 91 Elcock Ave | open |
| Java Smugglers Cafe & Health Bar | Coffee shop · Café | Coffee | 922 Main St | open |
| Jeorgette Hospitalities, Llc | Restaurant (service type not stated) | 202 Myrtle Ave | open | |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 534 Myrtle Avenue | open |
| Johnnies Tavern | Bar | 301 Boonton Ave | open | |
| Juniors Pizza 2 | Restaurant (service type not stated) | 600 Myrtle Ave | open | |
| Kelly’s Bar | Bar | Wooton st | open | |
| La Bamba Grill 2 | Restaurant (service type not stated) | Mexican · Latin American (other) | 905 Main St | open |
| Lakaramelee | Dessert · Restaurant (service type not stated) · Bakery | Dessert · Bakery | open | |
| Latin American Restaurant | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 800 Main St | open |
| Maizbon Afghan Grill | Restaurant (service type not stated) | Middle Eastern | 315 Main St | open |
| Matta Donna | Restaurant (service type not stated) | Italian · Pizza | 304 Myrtle Ave | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 568 Myrtle Ave | open |
| Meli's Sweet House | Dessert | Ice cream / frozen desserts · Dessert | 813 Main St | open |
| Moiz Inc | Restaurant (service type not stated) | 624 Main St | open | |
| Molino Dallagiovanna USA | Restaurant (service type not stated) · Other | 5 Cheryl Ln | open | |
| Nostrana Ristorante | Restaurant (service type not stated) · Casual dining | Italian · American | 91 Elcock Ave | open |
| Olde Towne Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 205 Main St | open |
| Ombra Boonton | Bar | Italian | 516 Main St | open |
| Overlook Tavern at Knoll West | Casual dining · Restaurant (service type not stated) · Bar | 990 Greenbank Rd | open | |
| Ozzie's Pizza & Grill | Restaurant (service type not stated) | Pizza · Italian | 600 Myrtle Ave | open |
| Pasquale's Restaurant and Pizzeria | Restaurant (service type not stated) | Italian · Pizza | 307 Main St | open |
| Reservoir Tavern | Restaurant (service type not stated) · Casual dining · Bar | Italian | 92 Parsippany Blvd | open |
| Restaurant Passion Inc | Restaurant (service type not stated) | 708B Main St | open | |
| Road House Deli | Specialty food shop · Quick service | Sandwiches · German / Eastern European | 710 Myrtle Ave | open |
| Roma Pizzeria and Restaurant | Restaurant (service type not stated) | Italian · Pizza | 709 Main St | open |
| Sam's Deli | Quick service · Restaurant (service type not stated) · Specialty food shop | Sandwiches | 927 Main St | open |
| Sazon Latino | Restaurant (service type not stated) | Latin American (other) · Spanish / tapas | 209 Main St | open |
| Scoop House | Dessert | Ice cream / frozen desserts | 813 Main St | open |
| Sharky's West | Bar · Casual dining | 108 Boonton Ave | open | |
| Sinofilia Tea Shop | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 805 Main St | open |
| Sonic Wave Kitchen Llc | Restaurant (service type not stated) | 226 Myrtle Ave | open | |
| Soup Man | Restaurant (service type not stated) | 115 Hawkins Pl | open | |
| Starbucks Coffee Company Starbucks | Coffee shop · Café | Coffee | 550 Myrtle Ave | open |
| Subway | Other | Sandwiches | 300 Wootton St | open |
| Tentaciones Colombianas Bakery & Café | Bakery · Café | Bakery · Latin American (other) · Coffee | 720 Main St | open |
| The Daily Joe | Coffee shop · Restaurant (service type not stated) · Dessert · Café | Coffee · Sandwiches · Dessert | 56 Fanny Rd | open |
| The Nosh Bar | Restaurant (service type not stated) · Other | 919 Main St | open | |
| The Plaza Restaurant | Casual dining | American | 125 Hawkins Pl | open |
| Tito's Burritos & Wings Boonton | Restaurant (service type not stated) | Southwestern / Tex-Mex | 226A Myrtle Ave | open |
| Top Of The Park | Restaurant (service type not stated) · Casual dining | Italian · American | 1007 Main St | open |
| Upperroom Commons | Restaurant (service type not stated) | 304 Wootton St | open | |
| V&w Boonton Llc | Restaurant (service type not stated) | 931 Main St | open | |
| Vinnie's Pizzeria & Ristorante | Restaurant (service type not stated) | Pizza | 406 Main St | open |
| Wah Yan Kitchen | Restaurant (service type not stated) | Chinese · Asian | 601 Main St | open |
| Wasabi Bistro | Restaurant (service type not stated) | Japanese · Asian | 126 Myrtle Ave | open |
| Woks Chinese | Restaurant (service type not stated) | Asian | 600 Myrtle Ave Ste 1937 | open |
| Yum | Juice, smoothie, tea | Tea / bubble tea · Juice / smoothies | 504 Main St | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 14 | 12 | — | — | — | 2 | SIC1987 |
| 1995 | 13 | 11 | — | — | — | 2 | SIC1987 |
| 1996 | 17 | 14 | — | — | — | 3 | SIC1987 |
| 1997 | 18 | 15 | — | — | — | 3 | SIC1987 |
| 1998 | 18 | 14 | 5 | 8 | 1 | 3 | NAICS1997 |
| 1999 | 21 | 17 | 7 | 8 | 2 | 3 | NAICS1997 |
| 2000 | 25 | 20 | 6 | 10 | 4 | 3 | NAICS1997 |
| 2001 | 26 | 22 | 5 | 15 | 2 | 3 | NAICS1997 |
| 2002 | 29 | 21 | 6 | 14 | 1 | 5 | NAICS1997 |
| 2003 | 26 | 20 | 6 | 12 | 2 | 4 | NAICS2002 |
| 2004 | 28 | 23 | 6 | 13 | 4 | 4 | NAICS2002 |
| 2005 | 30 | 25 | 6 | 15 | 4 | 4 | NAICS2002 |
| 2006 | 32 | 27 | 7 | 16 | 4 | 4 | NAICS2002 |
| 2007 | 39 | 35 | 11 | 19 | 5 | 3 | NAICS2002 |
| 2008 | 37 | 34 | 12 | 17 | 5 | 2 | NAICS2007 |
| 2009 | 35 | 31 | 10 | 17 | 4 | 2 | NAICS2007 |
| 2010 | 32 | 29 | 10 | 15 | 4 | 2 | NAICS2007 |
| 2011 | 33 | 30 | 13 | 12 | 5 | 2 | NAICS2007 |
| 2012 | 36 | 31 | 11 | 15 | 5 | 3 | NAICS2012 |
| 2013 | 41 | 34 | 14 | 16 | 4 | 4 | NAICS2012 |
| 2014 | 41 | 36 | 15 | 16 | 5 | 3 | NAICS2012 |
| 2015 | 39 | 34 | 15 | 14 | 5 | 3 | NAICS2012 |
| 2016 | 41 | 37 | 16 | 14 | 7 | 2 | NAICS2012 |
| 2017 | 42 | 37 | 15 | 17 | 5 | — | NAICS2017 |
| 2018 | 42 | 38 | 16 | 17 | 5 | — | NAICS2017 |
| 2019 | 39 | 35 | 15 | 15 | 5 | — | NAICS2017 |
| 2020 | 43 | 39 | 15 | 18 | 6 | — | NAICS2017 |
| 2021 | 40 | 37 | 14 | 16 | 7 | — | NAICS2017 |
| 2022 | 39 | 35 | 15 | 14 | 6 | — | NAICS2022 |
| 2023 | 40 | 35 | 14 | 15 | 6 | — | NAICS2022 |