BMIE Market 07045
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 10,561 2020–2024 ACS 5-year estimate ±878 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,825 2020–2024 ACS 5-year estimate ±298 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 10,127 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,807 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $185,078 2020–2024 ACS 5-year estimate ±47,119 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 48.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,846 2020–2024 ACS 5-year estimate ±1,381 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $669,400 2020–2024 ACS 5-year estimate ±23,047 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.6 sq mi Census Gazetteer 2020 |
| Restaurants | 13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07045 |
| Restaurants per 10,000 residents | 5.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +18.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +116.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +116.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +85.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 16 (range 13–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.63) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 83 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 83 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 84 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07045. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.63, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 82.1 | 82 | 40% | +32.9 |
| Restaurant Opportunity Score | 82.9 | 83 | 35% | +29.0 |
| Market Momentum Score | 83.5 | 84 | 25% | +20.9 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 10,561 | 72 | 40% | +28.7 |
| Median household income (ACS) | 185,078 | 99 | 40% | +39.4 |
| Households (ACS) | 3,825 | 70 | 20% | +14.1 |
Restaurant Opportunity Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 116.7 | 95 | 35% | +33.1 |
| Restaurants per 10,000 residents (lower = more room) | 12.3 | 63 | 25% | +15.8 |
| Population (ACS) | 10,561 | 72 | 20% | +14.3 |
| Median household income (ACS) | 185,078 | 99 | 20% | +19.7 |
Market Momentum Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 18.2 | 76 | 50% | +38.0 |
| 10-year restaurant growth | 116.7 | 95 | 30% | +28.4 |
| 20-year restaurant growth | 116.7 | 86 | 20% | +17.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (14)
By cuisine
Pizza 3 · American 2 · Bakery 2 · Italian 2 · British / Irish pub food 1 · Coffee 1 · European 1 · Sandwiches 1
By type
Restaurant (service type not stated) 11 · Casual dining 3 · Bakery 2 · Bar 2 · Café 1 · Coffee shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 83 Mt Rail Corp | Restaurant (service type not stated) | 29 Main Rd | open | |
| Black Rabbit Saloon | Bar · Casual dining | 8 Main Rd | open | |
| Columbia Inn | Restaurant (service type not stated) · Casual dining | Pizza · American | 29 Main Rd | open |
| Columbia Inn | Restaurant (service type not stated) | Pizza | 29 Main Rd | open |
| Harrigan's Family Restaurant | Restaurant (service type not stated) | American | 144 Main Rd | open |
| Howard's Bagels | Bakery | Bakery · Sandwiches | 223 Changebridge Rd | open |
| Howard's Mediterranean Cafe and Catering | Bakery · Restaurant (service type not stated) | Bakery | 191 Changebridge Rd | open |
| Joe's Pizza | Restaurant (service type not stated) | Pizza · Italian | 185 Changebridge Rd | open |
| Montville Inn | Restaurant (service type not stated) | 167 Main Rd | open | |
| Overflow Coffee Co | Coffee shop · Café | Coffee | 9 Main Rd Ste 300 | open |
| Poor Henrys Family Restaurant | Bar · Restaurant (service type not stated) · Casual dining | British / Irish pub food | 8 Main Rd | open |
| Scala 4 Llc | Restaurant (service type not stated) | 167 Main Rd | open | |
| Tuscany Villa Ristorante | Restaurant (service type not stated) | Italian · European | 223 Changebridge Rd | open |
| Will-jo Limited Liability Company | Restaurant (service type not stated) | 185 Changebridge Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 9 | 7 | — | — | — | 2 | SIC1987 |
| 1995 | 8 | 7 | — | — | — | 1 | SIC1987 |
| 1996 | 6 | 5 | — | — | — | 1 | SIC1987 |
| 1997 | 6 | 6 | — | — | — | — | SIC1987 |
| 1998 | 7 | 5 | 3 | 1 | 1 | 1 | NAICS1997 |
| 1999 | 7 | 5 | 3 | 1 | 1 | 1 | NAICS1997 |
| 2000 | 7 | 5 | 3 | 1 | 1 | 1 | NAICS1997 |
| 2001 | 8 | 6 | 4 | 1 | 1 | 1 | NAICS1997 |
| 2002 | 10 | 6 | 6 | — | — | 1 | NAICS1997 |
| 2003 | 11 | 6 | 5 | — | — | 1 | NAICS2002 |
| 2004 | 14 | 10 | 7 | 1 | 1 | — | NAICS2002 |
| 2005 | 14 | 11 | 6 | 2 | 2 | — | NAICS2002 |
| 2006 | 14 | 11 | 5 | 2 | 3 | — | NAICS2002 |
| 2007 | 10 | 7 | 6 | 1 | — | — | NAICS2002 |
| 2008 | 9 | 3 | 3 | — | — | 2 | NAICS2007 |
| 2009 | 11 | 5 | 4 | — | 1 | 2 | NAICS2007 |
| 2010 | 13 | 6 | 5 | — | 1 | 2 | NAICS2007 |
| 2011 | 11 | 5 | 4 | — | 1 | 2 | NAICS2007 |
| 2012 | 15 | 8 | 5 | 1 | 2 | 2 | NAICS2012 |
| 2013 | 12 | 6 | 4 | — | 2 | 1 | NAICS2012 |
| 2014 | 14 | 8 | 5 | 1 | 2 | 1 | NAICS2012 |
| 2015 | 12 | 6 | 4 | 1 | 1 | 1 | NAICS2012 |
| 2016 | 14 | 8 | 6 | 1 | 1 | 1 | NAICS2012 |
| 2017 | 18 | 13 | 8 | 3 | — | — | NAICS2017 |
| 2018 | 16 | 11 | 7 | — | — | — | NAICS2017 |
| 2019 | 17 | 11 | 7 | — | — | — | NAICS2017 |
| 2020 | 16 | 11 | 6 | — | 3 | — | NAICS2017 |
| 2021 | 12 | 10 | 4 | 3 | 3 | — | NAICS2017 |
| 2022 | 14 | 12 | 4 | 3 | 5 | — | NAICS2022 |
| 2023 | 16 | 13 | 4 | 3 | 6 | — | NAICS2022 |