BMIE Market 07440

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,670 2020–2024 ACS 5-year estimate ±682 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,577 2020–2024 ACS 5-year estimate ±197 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,494 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,677 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$147,188 2020–2024 ACS 5-year estimate ±31,302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.3 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$950 2020–2024 ACS 5-year estimate ±552 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$591,500 2020–2024 ACS 5-year estimate ±46,609 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.5 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07440
Restaurants per 10,000 residents	22.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+37.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-15.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+57.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+83.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 5–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	62 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07440. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.5	73	40%	+29.4
Restaurant Opportunity Score	43.8	44	35%	+15.3
Market Momentum Score	62.1	62	25%	+15.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,670	59	40%	+23.7
Median household income (ACS)	147,188	96	40%	+38.3
Households (ACS)	1,577	57	20%	+11.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-15.4	16	35%	+5.5
Restaurants per 10,000 residents (lower = more room)	23.6	29	25%	+7.3
Population (ACS)	4,670	59	20%	+11.9
Median household income (ACS)	147,188	96	20%	+19.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	37.5	87	50%	+43.4
10-year restaurant growth	-15.4	16	30%	+4.7
20-year restaurant growth	57.1	70	20%	+13.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

Bakery 5 · Dessert 4 · American 3 · Coffee 3 · Chinese 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Pizza 2 · Sandwiches 2 · Asian 1 · Breakfast 1 · Italian 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 10 · Bakery 5 · Dessert 5 · Bar 4 · Casual dining 4 · Juice, smoothie, tea 3 · Quick service 3 · Coffee shop 2 · Specialty food shop 2 · Café 1

Name	Type	Cuisine	Address	Status
Ameti's Gourmet Pizza	Restaurant (service type not stated)	Pizza · Italian	166 Newark Pompton Tpke	open
ashtaland	Dessert · Restaurant (service type not stated) · Coffee shop	Dessert · Coffee	25 Oakwood Ave	open
Bardi's Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		149 Newark Pompton Tpke	open
Cherries Sports Bar and Grill	Bar · Casual dining		23 NJ-23	open
Cosmo Bella Pizza	Restaurant (service type not stated)	Pizza	135 Newark Pompton Tpke 135	open
Defying Gravitea	Café · Juice, smoothie, tea · Bakery	Coffee · Tea / bubble tea · Bakery	211 Newark Pompton Turnpike	open
Doughzerts	Dessert · Bakery	Dessert · Bakery	36 Newark Pompton Turnpike	open
D’Hangout Spot	Juice, smoothie, tea	Juice / smoothies	200 Newark Pompton Tpke	open
Francesca's Bakery	Bakery · Dessert	Bakery · Dessert	166 Newark Pompton Tpke	open
Fresco's Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	57 State RT 23	open
Golden China	Restaurant (service type not stated)	Chinese	235 Newark Pompton Tpke	open
Golden Jade	Restaurant (service type not stated)	Chinese · Asian	166 Newark Pompton Turnpike #7	open
Jersey Johnnys Grill	Casual dining · Restaurant (service type not stated) · Bar	American	25 Newark Pompton Turnpike	open
Kenny's Pit Stop	Casual dining	American · Breakfast	153 Newark Pompton Turnpike	open
King's Kid Delicatessen	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	235 Newark Pompton Turnpike	open
McDonald's	Quick service		27 3rd St	open
My Bagel Heaven	Bakery	Bakery	220 Newark Pompton Tpke	open
Rita’s of Pequannock NJ Rita's Italian Ice	Dessert · Bar	Ice cream / frozen desserts · Dessert	225 Newark Pompton Turnpike Unit C-2	open
The Scribble Garden	Dessert · Juice, smoothie, tea · Coffee shop	Ice cream / frozen desserts · Juice / smoothies · Coffee	163 Newark Pompton Turnpike	open
Tiff's Burger and Beer Garden	Restaurant (service type not stated)	American	23 State Rt 23	open
Zhuang Restaurant Inc	Restaurant (service type not stated)		166 Newark Pompton Tpke	open
Shree Akshar Tiffs Restaurant Llc	Restaurant (service type not stated)		23 State Rt 23	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	7	6	—	—	—	1	SIC1987
1997	6	5	—	—	—	1	SIC1987
1998	7	6	4	1	1	1	NAICS1997
1999	7	6	4	1	1	1	NAICS1997
2000	7	6	3	2	1	1	NAICS1997
2001	9	9	6	2	1	—	NAICS1997
2002	8	7	2	4	1	1	NAICS1997
2003	8	7	2	3	2	1	NAICS2002
2004	10	9	2	4	3	1	NAICS2002
2005	10	9	1	5	3	1	NAICS2002
2006	11	10	2	5	3	1	NAICS2002
2007	9	8	2	3	3	1	NAICS2002
2008	10	10	3	4	3	—	NAICS2007
2009	10	10	4	4	2	—	NAICS2007
2010	10	10	4	4	2	—	NAICS2007
2011	9	9	3	4	2	—	NAICS2007
2012	10	9	3	4	2	—	NAICS2012
2013	13	13	3	7	3	—	NAICS2012
2014	10	10	4	4	2	—	NAICS2012
2015	9	9	4	3	2	—	NAICS2012
2016	8	7	2	3	2	—	NAICS2012
2017	8	7	—	—	3	—	NAICS2017
2018	9	8	—	4	3	—	NAICS2017
2019	11	9	—	4	3	—	NAICS2017
2020	10	9	—	4	3	—	NAICS2017
2021	14	11	3	4	4	—	NAICS2017
2022	13	10	3	4	3	—	NAICS2022
2023	13	11	3	5	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07440. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07035	1.5 mi	18	2023
07444	1.6 mi	20	2023
07470	2.5 mi	137	2023
07082	3.1 mi	12	2023
07457	3.6 mi	12	2023
07442	3.9 mi	31	2023
07004	4.5 mi	46	2023
07045	4.7 mi	13	2023
07512	4.8 mi	45	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.