BMIE Market 07444

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,971 2020–2024 ACS 5-year estimate ±686 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,691 2020–2024 ACS 5-year estimate ±353 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,046 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,117 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$117,959 2020–2024 ACS 5-year estimate ±9,640 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	53.6 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,129 2020–2024 ACS 5-year estimate ±512 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$539,000 2020–2024 ACS 5-year estimate ±42,519 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.2 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07444
Restaurants per 10,000 residents	12.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+17.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+66.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 11–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	73 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07444. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.4	79	40%	+31.8
Restaurant Opportunity Score	64.3	64	35%	+22.5
Market Momentum Score	73.3	73	25%	+18.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,971	72	40%	+28.9
Median household income (ACS)	117,959	90	40%	+35.8
Households (ACS)	4,691	73	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	17.7	61	35%	+21.4
Restaurants per 10,000 residents (lower = more room)	18.2	42	25%	+10.5
Population (ACS)	10,971	72	20%	+14.4
Median household income (ACS)	117,959	90	20%	+17.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	17.7	61	30%	+18.3
20-year restaurant growth	66.7	73	20%	+14.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (49)

By cuisine

Coffee 8 · Pizza 7 · American 6 · Ice cream / frozen desserts 5 · Dessert 4 · Italian 4 · Bakery 3 · Healthy / salads / bowls 3 · Sandwiches 3 · Chicken / wings 2 · Juice / smoothies 2 · Asian 1 · Burgers 1 · Chinese 1 · German / Eastern European 1 · Japanese 1 · Latin American (other) 1 · Mexican 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 25 · Quick service 9 · Dessert 7 · Café 5 · Bar 4 · Coffee shop 4 · Bakery 3 · Casual dining 3 · Food truck 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Buffet 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
23 Buffet	Buffet		600 State Rt 23	open
Agency Media Group, Llc	Restaurant (service type not stated)		210 W Parkway	open
Baskin-Robbins Baskin-Robbins	Coffee shop · Quick service · Dessert · Bakery	Ice cream / frozen desserts · Coffee · Dessert · Bakery	560 RT-23	open
Cannoli House	Dessert · Café · Bakery	Dessert · Coffee · Bakery	569 State RT 23	open
Carnival Spot Pizza	Restaurant (service type not stated)	Pizza · Sandwiches	612 Newark Pompton Tpke	open
Chanos Latin Kitchen	Restaurant (service type not stated)	Latin American (other) · Mexican	574 Newark Pompton Tpke	open
Circle Farm Sushi Inc	Restaurant (service type not stated)		950 State Rt 23	open
Coffee Zone	Coffee shop · Dessert	Coffee · Ice cream / frozen desserts	627 NJ-23	open
Dunkin'	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	560 State Rt 23	open
Friendly's	Restaurant (service type not stated)	American	575 Newark Pompton Tpke	open
Gemma, Inc.	Restaurant (service type not stated)		500 State Rt 23	open
GERMANO'S Premium Gelato & Coffee	Dessert · Coffee shop	Ice cream / frozen desserts · Dessert · Coffee	144 NJ-23	open
Hoboken's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	615 NJ-23	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	500 Rt. 23	open
Jm Food Group 4 Llc	Restaurant (service type not stated)		500 State Rt 23	open
Just A Little Somethin'	Dessert	Dessert	591 Newark Pompton Turnpike	open
Just Salad	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	500 State Rt 23	open
K C's Bagel Express	Bakery	Bakery	443 State Rt 23	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	130 State RT 23	open
Manhattan Lounge	Bar		140 NJ-23 north	open
McDonald's	Quick service		500 State Hig. 23	open
Moe's Southwest Grill Moe's Southwest Grill	Quick service · Restaurant (service type not stated)	Southwestern / Tex-Mex	500 State Route 23	open
Mr. Sams Ice Cream Truck	Dessert · Food truck	Ice cream / frozen desserts	108 Chatfield Dr	open
Pequannock Deli	Specialty food shop · Quick service	Sandwiches · American	383 Newark Pompton Tpke	open
Peter E. Schmitt Co.	Restaurant (service type not stated)		210 W Parkway	open
Pizza Man Trattoria Italiano	Restaurant (service type not stated)	Italian · Pizza	574 Newark Pompton Tpke	open
Playa Bowls Playa Bowls	Quick service		500 Route 23N	open
Playa Bowls Playa Bowls	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	500 NJ-23	open
Plaza 23 Diner	Casual dining	American	411 State Rt 23	open
POKESTOP SUSHI & HIBACHI	Restaurant (service type not stated)	Japanese · Sushi · Asian	500 NJ-23	open
Pompton Queen Diner	Casual dining · Restaurant (service type not stated)	American	710 State Rt 23	open
Popeyes Popeyes Louisiana Kitchen	Quick service · Restaurant (service type not stated)	Chicken / wings	500 NJ-23	open
Ranch House Realty	Restaurant (service type not stated)		411 State Rt 23	open
Smashburger Smashburger	Quick service	Burgers · American	500 NJ 23	open
Snowie of North Jersey	Food truck		2 Andrews Pl	open
Stefan's Pierogi Kitchen	Restaurant (service type not stated)	German / Eastern European	614 Newark Pompton Turnpike	open
Stefano's Pizzeria Stefanos pizzabar	Restaurant (service type not stated)	Italian · Pizza	569 State RT 23	open
Stefano's Pizzeria	Restaurant (service type not stated)	Pizza	569 State Rt 23	open
Stefano's Restaurant	Restaurant (service type not stated)	Pizza	565 State Rt-23 S	open
Sun Far Chinese Restaurant	Restaurant (service type not stated)	Chinese	574 Newark Pompton Tpke Ste 6	open
Tavern 5	Casual dining · Bar	American	710 Newark Pompton Turnpike	open
The Carrubba Cabana	Bar		5 Wilrue Pkwy	open
The Little Food Inn	Restaurant (service type not stated) · Café	Coffee	575 Newark Pompton Tpke	open
The Orr Bar	Bar			open
TOCA Coffee	Coffee shop · Café	Coffee	101 Alexander Ave	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	490 Route 23 North	open
V & J Pizza	Restaurant (service type not stated)	Pizza · Italian	500 NJ-23 North	open
Ranch House Inc	Restaurant (service type not stated)		411 State Rt 23	closed
Spase And Son Inc	Restaurant (service type not stated)		569 State Rt 23	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	12	—	—	—	—	SIC1987
1995	11	11	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	10	10	—	—	—	—	SIC1987
1998	11	10	4	3	2	—	NAICS1997
1999	11	9	4	3	2	—	NAICS1997
2000	10	8	4	2	2	—	NAICS1997
2001	14	11	5	4	2	1	NAICS1997
2002	13	13	4	7	2	—	NAICS1997
2003	15	12	4	6	2	—	NAICS2002
2004	14	11	4	5	2	—	NAICS2002
2005	14	12	4	7	1	—	NAICS2002
2006	17	14	4	8	1	—	NAICS2002
2007	16	13	6	4	2	—	NAICS2002
2008	18	15	6	6	2	—	NAICS2007
2009	17	14	6	6	1	—	NAICS2007
2010	17	14	6	6	1	—	NAICS2007
2011	19	15	6	6	2	—	NAICS2007
2012	22	18	7	7	3	—	NAICS2012
2013	21	17	7	6	3	—	NAICS2012
2014	23	19	7	7	4	—	NAICS2012
2015	18	15	7	4	3	—	NAICS2012
2016	21	17	7	6	3	—	NAICS2012
2017	19	16	7	7	—	—	NAICS2017
2018	19	16	6	8	—	—	NAICS2017
2019	20	16	5	9	—	—	NAICS2017
2020	19	14	4	8	—	—	NAICS2017
2021	17	13	4	7	—	—	NAICS2017
2022	18	15	4	8	3	—	NAICS2022
2023	23	20	4	13	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07444. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07440	1.6 mi	11	2023
07457	2.0 mi	12	2023
07442	2.7 mi	31	2023
07035	2.8 mi	18	2023
07082	3.5 mi	12	2023
07470	3.6 mi	137	2023
07403	3.9 mi	12	2023
07405	4.0 mi	39	2023
07420	4.3 mi	12	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.