BMIE Market 07035
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 11,120 2020–2024 ACS 5-year estimate ±145 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,017 2020–2024 ACS 5-year estimate ±269 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 10,607 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,176 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $123,234 2020–2024 ACS 5-year estimate ±15,459 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 48.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,857 2020–2024 ACS 5-year estimate ±107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $445,800 2020–2024 ACS 5-year estimate ±21,354 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.7 sq mi Census Gazetteer 2020 |
| Restaurants | 18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07035 |
| Restaurants per 10,000 residents | 10.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +38.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 20 (range 17–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.56) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 78 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 80 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 81 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07035. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.56, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 79.7 | 80 | 40% | +31.9 |
| Restaurant Opportunity Score | 73.6 | 74 | 35% | +25.8 |
| Market Momentum Score | 81.2 | 81 | 25% | +20.3 |
Consumer Market Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 11,120 | 72 | 40% | +29.0 |
| Median household income (ACS) | 123,234 | 91 | 40% | +36.5 |
| Households (ACS) | 4,017 | 71 | 20% | +14.2 |
Restaurant Opportunity Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 50 | 82 | 35% | +28.8 |
| Restaurants per 10,000 residents (lower = more room) | 16.2 | 49 | 25% | +12.1 |
| Population (ACS) | 11,120 | 72 | 20% | +14.5 |
| Median household income (ACS) | 123,234 | 91 | 20% | +18.3 |
Market Momentum Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 38.5 | 87 | 50% | +43.5 |
| 10-year restaurant growth | 50 | 82 | 30% | +24.7 |
| 20-year restaurant growth | 50 | 65 | 20% | +13.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (38)
By cuisine
American 5 · Japanese 4 · Pizza 4 · Sushi 4 · Italian 3 · Latin American (other) 3 · Mediterranean 3 · Bakery 2 · Coffee 2 · Dessert 2 · Ice cream / frozen desserts 2 · Sandwiches 2 · Asian 1 · Burgers 1 · Chinese 1 · European 1 · Juice / smoothies 1 · Mexican 1 · Middle Eastern 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Steakhouse 1
By type
Restaurant (service type not stated) 28 · Bar 5 · Casual dining 5 · Bakery 3 · Dessert 3 · Quick service 3 · Café 2 · Coffee shop 2 · Specialty food shop 2 · Food truck 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 202 Italian Bistro | Bar · Restaurant (service type not stated) | Italian | 177 Main St | open |
| Anthony Francos Pizza | Restaurant (service type not stated) | Pizza · Italian | 60 Beaverbrook Rd | open |
| Baxley Viii, Inc | Restaurant (service type not stated) | 53 Boonton Tpke | open | |
| Bento Sushi | Restaurant (service type not stated) | Japanese · Sushi | 60 Beaverbrook Rd | open |
| Bubbakoo's Burritos Bubbakoo's Burritos | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 275 Comly Rd | open |
| Carvel Carvel Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 261 Comly Rd | open |
| Colombo's Pizzeria | Restaurant (service type not stated) | Pizza | 204 Main St #A | open |
| Dunkin' | Coffee shop · Restaurant (service type not stated) · Dessert · Café · Bakery | Coffee · Dessert | 31 Boonton Tpke | open |
| Exclusive Vape Lounge | Bar | 7 Boonton Tpke | open | |
| F&a 202llc | Restaurant (service type not stated) | 177 Main St | open | |
| Frank's Pizza & Italian Restaurant | Restaurant (service type not stated) | Pizza · Italian | 275 Comly Rd | open |
| George Industry Inc | Restaurant (service type not stated) | 261 Comly Rd | open | |
| George's Lincoln Park Diner | Casual dining · Restaurant (service type not stated) | American | 261 Comly Rd | open |
| Hokkaidosushi | Restaurant (service type not stated) | Japanese · Sushi | 196 Main St | open |
| Huna China Inc | Restaurant (service type not stated) | 261 Comly Rd Ste 10 | open | |
| Jersey Mike's Subs Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 275 Comly Rd | open |
| Kenko Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 261 Comly Rd | open |
| Kervan Mediterranean Grill | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 177 Main St | open |
| Lincoln Park Hot Bagels | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 195 Main St | open |
| Lincoln Perk Coffee | Coffee shop · Café | Coffee | 7 Chapel Hill Rd | open |
| Machy's latin american deli & restaurant | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 200 Main St | open |
| McDonald's McDonald's | Quick service | Burgers · American | 53 Boonton Tpke | open |
| Mediterranean Chef Inc. | Restaurant (service type not stated) | Mediterranean · European | 3 Borinski Rd | open |
| Milan Food Llc | Restaurant (service type not stated) | 60 Beaverbrook Rd Ste 7 | open | |
| Mr. Sushi | Restaurant (service type not stated) | Japanese · Sushi | 60 Beaverbrook Rd | open |
| Nam Lee Corp | Restaurant (service type not stated) | 261 Comly Rd | open | |
| Noches de Colombia | Restaurant (service type not stated) | Latin American (other) · Seafood | 466 Boonton Tpke | open |
| Original bagel Lincoln Park | Restaurant (service type not stated) · Bakery | Bakery | 60 Beaver Brook Rd | open |
| Over Here | Restaurant (service type not stated) | Steakhouse | 7 Midwood Rd | open |
| Robbin's Ice Company | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 6 Station Rd | open |
| ShopRite Wines & Spirits of Lincoln Park | Bar · Winery / distillery / taproom · Restaurant (service type not stated) | 60 Beaverbrook Rd | open | |
| Sibora's | Casual dining · Bar | Pizza · Mediterranean | 204 Main St | open |
| Sunset Pub & Grill | Restaurant (service type not stated) · Casual dining · Bar | American | 425 Beaverbrook Rd | open |
| The Empanada Times | Food truck | Spanish / tapas · Latin American (other) | 192 Main St | open |
| Vaci Llc | Restaurant (service type not stated) | 177 Main St | open | |
| Wa Seng Kitchen | Restaurant (service type not stated) | Chinese | 60 Beaverbrook Rd Ste 9b | open |
| Wingman by Blue 42 | Restaurant (service type not stated) · Casual dining | American | 188 Main St | open |
| Maggie Moore's | Bar | British / Irish pub food | 7 Midwood Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 13 | 12 | — | — | — | 1 | SIC1987 |
| 1995 | 12 | 11 | — | — | — | 1 | SIC1987 |
| 1996 | 14 | 13 | — | — | — | 1 | SIC1987 |
| 1997 | 15 | 14 | — | — | — | 1 | SIC1987 |
| 1998 | 14 | 12 | 3 | 6 | 1 | 1 | NAICS1997 |
| 1999 | 12 | 9 | 4 | 5 | — | 1 | NAICS1997 |
| 2000 | 11 | 8 | 4 | 4 | — | 1 | NAICS1997 |
| 2001 | 13 | 9 | 4 | 5 | — | 1 | NAICS1997 |
| 2002 | 11 | 9 | 2 | 6 | — | 1 | NAICS1997 |
| 2003 | 16 | 12 | 4 | 7 | — | 1 | NAICS2002 |
| 2004 | 15 | 11 | 3 | 7 | — | 1 | NAICS2002 |
| 2005 | 16 | 12 | 5 | 6 | — | 1 | NAICS2002 |
| 2006 | 13 | 9 | 3 | 4 | — | 1 | NAICS2002 |
| 2007 | 14 | 10 | 3 | 5 | — | 1 | NAICS2002 |
| 2008 | 15 | 11 | 4 | 6 | — | 1 | NAICS2007 |
| 2009 | 13 | 9 | 3 | 5 | — | 1 | NAICS2007 |
| 2010 | 15 | 11 | 4 | 6 | — | 1 | NAICS2007 |
| 2011 | 15 | 11 | 4 | 5 | 1 | 2 | NAICS2007 |
| 2012 | 14 | 11 | 4 | 6 | — | 1 | NAICS2012 |
| 2013 | 16 | 12 | 5 | 6 | — | 2 | NAICS2012 |
| 2014 | 19 | 15 | 5 | 9 | — | 2 | NAICS2012 |
| 2015 | 18 | 15 | 9 | 5 | — | 1 | NAICS2012 |
| 2016 | 16 | 13 | 8 | 4 | — | 1 | NAICS2012 |
| 2017 | 16 | 14 | 8 | 5 | — | — | NAICS2017 |
| 2018 | 15 | 13 | 7 | 5 | — | — | NAICS2017 |
| 2019 | 17 | 16 | 8 | 7 | — | — | NAICS2017 |
| 2020 | 15 | 14 | 8 | 5 | — | — | NAICS2017 |
| 2021 | 19 | 18 | 10 | 7 | — | — | NAICS2017 |
| 2022 | 19 | 17 | 9 | 7 | — | — | NAICS2022 |
| 2023 | 19 | 18 | 10 | 7 | — | — | NAICS2022 |