BMIE Market 07457
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 4,112 2020–2024 ACS 5-year estimate ±29 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 1,873 2020–2024 ACS 5-year estimate ±186 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 3,559 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 1,657 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $102,950 2020–2024 ACS 5-year estimate ±10,103 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 50.2 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,424 2020–2024 ACS 5-year estimate ±329 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $395,900 2020–2024 ACS 5-year estimate ±24,392 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 2.0 sq mi Census Gazetteer 2020 |
| Restaurants | 12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07457 |
| Restaurants per 10,000 residents | 25.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +140.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 12 (range 9–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 59 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 68 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 53 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07457. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.01, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 68.0 | 68 | 40% | +27.2 |
| Restaurant Opportunity Score | 51.8 | 52 | 35% | +18.1 |
| Market Momentum Score | 53.3 | 53 | 25% | +13.3 |
Consumer Market Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 4,112 | 57 | 40% | +22.9 |
| Median household income (ACS) | 102,950 | 83 | 40% | +33.1 |
| Households (ACS) | 1,873 | 60 | 20% | +12.0 |
Restaurant Opportunity Score: 52 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 9.1 | 53 | 35% | +18.6 |
| Restaurants per 10,000 residents (lower = more room) | 29.2 | 21 | 25% | +5.2 |
| Population (ACS) | 4,112 | 57 | 20% | +11.5 |
| Median household income (ACS) | 102,950 | 83 | 20% | +16.6 |
Market Momentum Score: 53 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 9.1 | 53 | 30% | +16.0 |
| 20-year restaurant growth | 100 | 82 | 20% | +16.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (26)
By cuisine
American 6 · Coffee 5 · Pizza 4 · Bakery 3 · Dessert 3 · Sandwiches 3 · Asian 2 · Ice cream / frozen desserts 2 · Japanese 2 · Seafood 2 · Sushi 2 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Hot dogs 1 · Italian 1 · Juice / smoothies 1 · Steakhouse 1
By type
Restaurant (service type not stated) 13 · Coffee shop 5 · Bakery 4 · Casual dining 4 · Dessert 4 · Quick service 4 · Buffet 2 · Food truck 2 · Other 2 · Bar 1 · Café 1 · Catering 1 · Specialty food shop 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| APlus at Sunoco | Coffee shop | Coffee | 73 Hamburg Turnpike | open |
| Auntie Anne's Auntie Anne's | Bakery · Quick service | Bakery | 48 NJ-23 | open |
| Black Bull Steakhouse & Seafood | Restaurant (service type not stated) | Steakhouse · Seafood | 88 Newark Pompton Turnpike | open |
| Blimpie | Other | Sandwiches | 72 Hamburg Tpke | open |
| blu alehouse blu alehouse | Casual dining · Bar | American | 92 RT-23 | open |
| Boniello's | Restaurant (service type not stated) · Casual dining | Italian · American | 72 Hamburg Turnpike | open |
| Busy Bee Lunch | Food truck · Casual dining | Hot dogs · American | 269 Hamburg Turnpike | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 58 State Route 23 N | open | |
| Coney Island Pizza | Food truck · Catering | Pizza | 40 Hamburg Turnpike | open |
| Curly's Ice Cream | Dessert · Bakery | Ice cream / frozen desserts · Dessert · Bakery | 30 State RT 23 | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 110 NJ-23 | open |
| Dunkin' Dunkin' | Coffee shop · Bakery · Dessert | Dessert · Coffee · Bakery | 72 Hamburg Tpke | open |
| flaming grill | Buffet | Asian · Sushi · Japanese | 92 NJ-23 | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 58 State Route 23 N | open |
| Karen's Country Kitchen | Restaurant (service type not stated) · Coffee shop · Casual dining · Café | Coffee · American | 45 Hamburg Turnpike | open |
| NJ Buffet Habachi Grill & Sushi | Buffet | Japanese · Sushi | open | |
| Pizza Boys | Restaurant (service type not stated) | Pizza | 92 NJ-23 N | open |
| Pizza Hut Express Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 94 NJ-23 | open |
| Precious Chinese Cuisine | Restaurant (service type not stated) | Chinese · Asian | 72 Hamburg Turnpike | open |
| Red Mango | Other · Dessert | Ice cream / frozen desserts | 92 Rt 23 | open |
| Rosemary & Sage | Restaurant (service type not stated) | American | 26 Hamburg Tpke | open |
| Santina's Pizza & Restaurant | Restaurant (service type not stated) | Pizza | 92 Route 23 North | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 94 Nj-23 | open |
| Subway | Specialty food shop · Quick service | Sandwiches | BJ's Wholesale Club | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 48 Route 23 N | open |
| Vibe Burger | Restaurant (service type not stated) | Seafood · Burgers · American | 92 NJ-23 | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 7 | 5 | — | — | — | 2 | SIC1987 |
| 1995 | 5 | 3 | — | — | — | 2 | SIC1987 |
| 1996 | 6 | 4 | — | — | — | 2 | SIC1987 |
| 1997 | 6 | 5 | — | — | — | 1 | SIC1987 |
| 1998 | 7 | 6 | 3 | 1 | 2 | 1 | NAICS1997 |
| 1999 | 10 | 8 | 3 | 2 | 3 | 2 | NAICS1997 |
| 2000 | 8 | 6 | 3 | 2 | 1 | 2 | NAICS1997 |
| 2001 | 10 | 8 | 3 | 4 | 1 | 2 | NAICS1997 |
| 2002 | 7 | 6 | 3 | 3 | — | 1 | NAICS1997 |
| 2003 | 7 | 6 | 3 | 3 | — | 1 | NAICS2002 |
| 2004 | 8 | 7 | 3 | 4 | — | 1 | NAICS2002 |
| 2005 | 9 | 7 | 3 | 4 | — | 1 | NAICS2002 |
| 2006 | 10 | 9 | 5 | 4 | — | 1 | NAICS2002 |
| 2007 | 11 | 10 | 5 | 4 | 1 | 1 | NAICS2002 |
| 2008 | 11 | 9 | 4 | 3 | 2 | 2 | NAICS2007 |
| 2009 | 11 | 10 | 5 | 4 | 1 | 1 | NAICS2007 |
| 2010 | 11 | 9 | 5 | 3 | 1 | 1 | NAICS2007 |
| 2011 | 10 | 8 | 4 | 3 | 1 | 1 | NAICS2007 |
| 2012 | 11 | 9 | 5 | 3 | 1 | 1 | NAICS2012 |
| 2013 | 13 | 11 | 7 | 3 | 1 | 1 | NAICS2012 |
| 2014 | 13 | 11 | 8 | 2 | 1 | 1 | NAICS2012 |
| 2015 | 13 | 12 | 8 | 3 | 1 | — | NAICS2012 |
| 2016 | 14 | 13 | 10 | 2 | 1 | — | NAICS2012 |
| 2017 | 14 | 13 | 11 | — | — | — | NAICS2017 |
| 2018 | 13 | 12 | 9 | — | — | — | NAICS2017 |
| 2019 | 12 | 10 | 6 | — | — | — | NAICS2017 |
| 2020 | 12 | 10 | 6 | — | — | — | NAICS2017 |
| 2021 | 13 | 12 | 7 | — | — | — | NAICS2017 |
| 2022 | 12 | 11 | 6 | — | — | — | NAICS2022 |
| 2023 | 13 | 12 | 7 | — | — | — | NAICS2022 |