BMIE Market 07950
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 21,651 2020–2024 ACS 5-year estimate ±1,433 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,367 2020–2024 ACS 5-year estimate ±512 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 19,564 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,681 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $153,762 2020–2024 ACS 5-year estimate ±4,189 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,612 2020–2024 ACS 5-year estimate ±140 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $589,900 2020–2024 ACS 5-year estimate ±22,794 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.1 sq mi Census Gazetteer 2020 |
| Restaurants | 41 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07950 |
| Restaurants per 10,000 residents | 17.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -2.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +20.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +36.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +64.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 46 (range 41–52) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.35) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 70 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 88 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 43 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07950. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.35, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 88.2 | 88 | 40% | +35.3 |
| Restaurant Opportunity Score | 68.2 | 68 | 35% | +23.9 |
| Market Momentum Score | 42.9 | 43 | 25% | +10.7 |
Consumer Market Score: 88 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 21,651 | 83 | 40% | +33.1 |
| Median household income (ACS) | 153,762 | 97 | 40% | +38.6 |
| Households (ACS) | 8,367 | 82 | 20% | +16.4 |
Restaurant Opportunity Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 20.6 | 64 | 35% | +22.3 |
| Restaurants per 10,000 residents (lower = more room) | 18.9 | 40 | 25% | +10.0 |
| Population (ACS) | 21,651 | 83 | 20% | +16.6 |
| Median household income (ACS) | 153,762 | 97 | 20% | +19.3 |
Market Momentum Score: 43 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -2.4 | 25 | 50% | +12.4 |
| 10-year restaurant growth | 20.6 | 64 | 30% | +19.2 |
| 20-year restaurant growth | 36.7 | 57 | 20% | +11.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (80)
By cuisine
American 12 · Italian 10 · Coffee 7 · Asian 6 · Bakery 6 · Pizza 6 · Sandwiches 6 · Japanese 5 · Dessert 4 · BBQ 3 · Breakfast 3 · Burgers 3 · Healthy / salads / bowls 3 · Indian 3 · Middle Eastern 3 · Sushi 3 · Chinese 2 · European 2 · Ice cream / frozen desserts 2 · Latin American (other) 2 · Mexican 2 · Vietnamese 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Chicken / wings 1 · Hawaiian / Pacific 1 · Korean 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Thai 1
By type
Restaurant (service type not stated) 57 · Quick service 11 · Casual dining 10 · Bar 9 · Bakery 8 · Coffee shop 6 · Dessert 5 · Specialty food shop 4 · Café 2 · Fast casual 2 · Brewery / taproom 1 · Catering 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A & B Bagel and Deli A&B Bagels and Deli | Bakery · Quick service · Specialty food shop · Coffee shop | Bakery · Sandwiches · Coffee | 187 Speedwell Ave | open |
| AiSakae Sushi | Restaurant (service type not stated) | Japanese · Sushi · Chinese · Asian | Tabor Rd | open |
| Ajb Franchise Holdings, Inc. | Restaurant (service type not stated) | 1711 Route 10 E Ste 20 | open | |
| Aji Sushi | Restaurant (service type not stated) | Japanese · Sushi | 645 Speedwell Ave | open |
| Annabella's Pizzeria & Restaurant | Restaurant (service type not stated) | Pizza · Italian | 401 Speedwell Ave | open |
| Arthur's Tavern | Casual dining · Bar | Steakhouse · American | 700 Speedwell Ave | open |
| Atlanta Bread | Restaurant (service type not stated) | Sandwiches | 1711 Rte 10 | open |
| Autodidact Beer | Brewery / taproom · Bar | 1745 NJ-10 | open | |
| Bagel City Grille | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 998 Tabor Rd | open |
| Bruno's Italian Bistro | Restaurant (service type not stated) | Italian · European | 2900 NJ-10 | open |
| Capisce Trattoria | Restaurant (service type not stated) · Casual dining | Italian · American | 22 Gibraltar Dr | open |
| Carmel Haifa | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 682 Speedwell Ave | open |
| Cedar Knolls IHOP IHOP | Restaurant (service type not stated) · Casual dining | American · Breakfast | 57 E Hanover Ave | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 1711 NJ-10 (Rt.10) | open |
| Chico's Mexican Grill | Restaurant (service type not stated) | Mexican | 643 Speedwell Ave | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1711 State Route 10 | open |
| Chopt Creative Salad Co. Chopt Creative Salad Co. | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 1711 NJ-10 Ste 10 | open |
| Cinnamon Indian Restaurant | Catering · Restaurant (service type not stated) | Indian | 2920 US-10 West | open |
| Cinnamon Indian Restaurant | Restaurant (service type not stated) · Casual dining | Indian · American | 2920 NJ-10 | open |
| Collin's Pub | Bar | 688 Speedwell Ave | open | |
| Cramer Brown, Llc | Restaurant (service type not stated) | 2900 State Route 10 | open | |
| Crumbl - Morris Plains | Dessert · Restaurant (service type not stated) · Bakery | Dessert · Bakery | 1711 NJ-10 | open |
| Dasozem Llc | Restaurant (service type not stated) | 22 Gibraltar Dr | open | |
| Delicias Latinas | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 643 Speedwell Ave | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 401 Speedwell Ave | open |
| Dunkin' | Coffee shop | Coffee | 246 Littleton Rd | open |
| Dunkin' Dunkin' | Quick service | 1980 New Jersey 10 West | open | |
| Dunkin' Donuts | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert | 1767 State Route 10 Unit 7 | open |
| Empanada Guy Truck #3 | Food truck · Quick service | Latin American (other) | 1799 State Route 10 | open |
| Fine Pie Incorporated | Restaurant (service type not stated) | 91 W Hanover Ave | open | |
| First Watch First Watch | Café | Coffee · Breakfast · American | 1711 State Route 10 East | open |
| Florentine Grill Restaurant | Restaurant (service type not stated) | 1729 State Route 10 | open | |
| Freshii | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 1767 State Route 10 | open |
| Friendly's | Dessert · Restaurant (service type not stated) · Quick service | Ice cream / frozen desserts · Burgers | 435 Speedwell Ave | open |
| Gene's Deli | Specialty food shop · Quick service | Sandwiches | 165A Speedwell Ave | open |
| Grato | Restaurant (service type not stated) | Italian · European | 2230 State Route 10 | open |
| hansel n griddle | Restaurant (service type not stated) | Breakfast | 3000 State Route 10 | open |
| Harvest Restaurant Group Llc. | Restaurant (service type not stated) | 2230 Route 10 | open | |
| Hibiscus Island Grille - Morris Plains | Restaurant (service type not stated) | Caribbean | 196b Speedwell Ave | open |
| Hoover's Tavern | Bar | 960 Tabor Rd | open | |
| Hunan Chinese Room | Restaurant (service type not stated) | 255 Speedwell Ave | open | |
| Il Villaggio Restaurant | Restaurant (service type not stated) | Italian · American | 22 Gibraltar Dr | open |
| Jersey Artisan Cafe | Café · Coffee shop · Bakery | Coffee · Bakery | 14 Burnham Rd | open |
| Jersey's Best Bagels | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 1731 NJ-10 | open |
| Jonathan's Kosher Restaurant And Deli | Restaurant (service type not stated) | Middle Eastern | 2900 State Route 10 | open |
| Jpr Foods Inc | Restaurant (service type not stated) | 435 Speedwell Ave | open | |
| Kura Revolving Sushi Bar Kura Revolving Sushi Bar | Restaurant (service type not stated) | Japanese · Sushi | 1515 NJ-10 | open |
| La Romana | Restaurant (service type not stated) | Italian | 981 Tabor Rd | open |
| Lake Hopatcong Cruises | Restaurant (service type not stated) · Quick service | open | ||
| Lemongrass Viet-Thai | Restaurant (service type not stated) | Vietnamese · Indian | 1729 State Route 10 | open |
| Lovey's Pizza & Grill | Restaurant (service type not stated) | Pizza · Sandwiches | 91 W Hanover Ave | open |
| Maria's Falafel & Grill | Restaurant (service type not stated) | Middle Eastern | 196B Speedwell Ave | open |
| Mario's Brickoven & Restaurant | Restaurant (service type not stated) | Pizza · Italian | 196 Speedwell Ave | open |
| Minado Restaurant | Restaurant (service type not stated) | Japanese | 2888 New Jersey 10 | open |
| OoLaLa! Pho & Banh Mi Vietnamese Restaurant | Restaurant (service type not stated) | Vietnamese | 2569 State Route 10 | open |
| Plaza Restaurant & Coffee Shop | Casual dining | American | 746 Speedwell Ave | open |
| Poke One | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 1767 NJ-10 | open |
| Ronnie's All American Bar-B-Que | Restaurant (service type not stated) | BBQ | 599 Speedwell Ave | open |
| Sandi's | Restaurant (service type not stated) | Cajun, Creole, Southern | 255 Speedwell Ave | open |
| Scoop Station | Dessert | Ice cream / frozen desserts · Dessert | 674 Speedwell Ave | open |
| Smartax Llc | Restaurant (service type not stated) | 2740 State Route 10 Ste 105a | open | |
| Smashburger | Quick service · Restaurant (service type not stated) | Burgers | 1767 Rte 10 | open |
| Starbucks | Coffee shop | Coffee | 329 Speedwell Ave | open |
| Steel curtain bar | Bar | 57 Mill Rd | open | |
| Szechuan Delite | Restaurant (service type not stated) | Asian · Noodles / ramen / pho | 44 Gibraltar Dr | open |
| Tabor Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 976 Tabor Rd | open |
| Tabor Road Tavern | Casual dining · Restaurant (service type not stated) · Bar | 510 Tabor Rd | open | |
| The Auld Shebeen Irish Pub | Bar | British / Irish pub food | 1625 RT-10 | open |
| The Plaza Cafe and Diner | Casual dining · Restaurant (service type not stated) | American | 746 Speedwell Ave | open |
| Tiff's Grill & Ale House | Casual dining · Bar | American | 231 Speedwell Ave | open |
| Time For A Bagel | Bakery | Bakery | 680 Speedwell Ave | open |
| Tokyo Ramen | Restaurant (service type not stated) | Japanese · BBQ · Asian | 1745 NJ-10 | open |
| Tommys Tavern + Tap Tommy's Tavern + Tap - Freehold | Bar · Casual dining | American | 1900 NJ-10 | open |
| Tony's Pizza | Restaurant (service type not stated) | Pizza · Italian | 668 Speedwell Ave | open |
| Ugly Dumpling Ugly Dumpling Express | Restaurant (service type not stated) | Asian · Chinese | 1711 NJ-10 Suite 6 | open |
| Up Thai Restaurant | Restaurant (service type not stated) | Thai · Asian | 981 Tabor Rd | open |
| Verde Ristorante | Restaurant (service type not stated) | Italian | 1012 Tabor Rd | open |
| Wild Basil Cafe and Pizza LLC | Restaurant (service type not stated) | Pizza | 981 Tabor Road | open |
| Woodam Korean BBQ | Restaurant (service type not stated) | Korean · BBQ · Asian | 650 Speedwell Ave | open |
| Zinburger Wine & Burger Bar | Restaurant (service type not stated) | Burgers | 1900 New Jersey 10 | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 26 | 25 | — | — | — | 1 | SIC1987 |
| 1995 | 27 | 26 | — | — | — | 1 | SIC1987 |
| 1996 | 32 | 30 | — | — | — | 2 | SIC1987 |
| 1997 | 35 | 33 | — | — | — | 2 | SIC1987 |
| 1998 | 35 | 27 | 16 | 8 | 2 | 2 | NAICS1997 |
| 1999 | 38 | 29 | 17 | 9 | 2 | 2 | NAICS1997 |
| 2000 | 38 | 30 | 20 | 7 | 2 | 1 | NAICS1997 |
| 2001 | 40 | 30 | 19 | 8 | 3 | 2 | NAICS1997 |
| 2002 | 40 | 32 | 19 | 8 | 4 | 2 | NAICS1997 |
| 2003 | 37 | 30 | 19 | 7 | 4 | 1 | NAICS2002 |
| 2004 | 45 | 35 | 19 | 11 | 5 | — | NAICS2002 |
| 2005 | 46 | 36 | 17 | 13 | 6 | 1 | NAICS2002 |
| 2006 | 44 | 34 | 17 | 13 | 4 | 1 | NAICS2002 |
| 2007 | 42 | 30 | 15 | 11 | 4 | — | NAICS2002 |
| 2008 | 43 | 30 | 16 | 11 | 3 | — | NAICS2007 |
| 2009 | 47 | 33 | 18 | 11 | 4 | — | NAICS2007 |
| 2010 | 43 | 34 | 18 | 12 | 4 | — | NAICS2007 |
| 2011 | 45 | 35 | 20 | 11 | 4 | — | NAICS2007 |
| 2012 | 40 | 33 | 17 | 12 | 4 | — | NAICS2012 |
| 2013 | 41 | 34 | 17 | 12 | 5 | — | NAICS2012 |
| 2014 | 43 | 36 | 16 | 15 | 5 | — | NAICS2012 |
| 2015 | 43 | 38 | 19 | 15 | 4 | — | NAICS2012 |
| 2016 | 44 | 40 | 21 | 14 | 5 | — | NAICS2012 |
| 2017 | 48 | 43 | 20 | 19 | 4 | — | NAICS2017 |
| 2018 | 45 | 42 | 19 | 19 | 4 | — | NAICS2017 |
| 2019 | 46 | 43 | 22 | 17 | 4 | — | NAICS2017 |
| 2020 | 47 | 44 | 21 | 19 | 4 | — | NAICS2017 |
| 2021 | 48 | 42 | 19 | 19 | 4 | — | NAICS2017 |
| 2022 | 42 | 38 | 19 | 14 | 5 | — | NAICS2022 |
| 2023 | 46 | 41 | 21 | 12 | 8 | — | NAICS2022 |