First Watch Open
1711 State Route 10 East, Morris Plains, NJ 07950
Listing
| BMIE id | DA6A085D85862AB1 |
|---|---|
| Categories | Café (primary) |
| Cuisines | Coffee (primary) · American · Breakfast |
| Brand / chain | First Watch |
| Phone | +19734471711 |
| Website | firstwatch.com |
| Coordinates | 40.843647, -74.466080 (source) |
| Last verified | 2026-09-05 12:41:06 by Overture Maps Places |
| Record versions kept | 2 |
As published by the source
| Attribute | Value | Source |
|---|---|---|
| Category as published by the source | cafe | Overture Maps Places · 2026-09-05 |
| Category hierarchy as published | food_and_drink>casual_eatery>cafe | Overture Maps Places · 2026-09-05 |
| Source confidence | 0.9798 | Overture Maps Places · 2026-09-05 |
| Operating status (source) | open | Overture Maps Places · 2026-09-05 |
Map
Location as published by Overture Maps Places. Basemap © OpenStreetMap contributors.Its market: 07950
| County | Morris County, New Jersey |
|---|---|
| Population (ACS) | 21,651 |
| Median household income | $153,762 |
| Restaurants (Census count) / listings on file | 41 / — |
| BMIE Market Score | 70 |
Nearest listings (within 1 mile)
| Name | Address | Distance |
|---|---|---|
| Ugly Dumpling | 1711 NJ-10 Suite 6 | 0.01 mi |
| Ajb Franchise Holdings, Inc. | 1711 Route 10 E Ste 20 | 0.06 mi |
| Atlanta Bread | 1711 Rte 10 | 0.06 mi |
| Dunkin' | 246 Littleton Rd | 0.07 mi |
| The Auld Shebeen Irish Pub | 1625 RT-10 | 0.09 mi |
| Chopt Creative Salad Co. | 1711 NJ-10 Ste 10 | 0.10 mi |
| Zinburger Wine & Burger Bar | 1900 New Jersey 10 | 0.11 mi |
| Chipotle Mexican Grill | 1711 State Route 10 | 0.11 mi |
| Tommys Tavern + Tap | 1900 NJ-10 | 0.11 mi |
| Chevy's Fresh Mex Restaurants | 1900 State Rt 10 | 0.12 mi |
| Chick-fil-A | 1711 NJ-10 (Rt.10) | 0.14 mi |
| Crumbl - Morris Plains | 1711 NJ-10 | 0.14 mi |
| Dunkin' | 1980 New Jersey 10 West | 0.16 mi |
| Wendy's | 1860 Route 10 | 0.16 mi |
| Miller's Ale House | 1721 Route 10 | 0.19 mi |
History
No lifecycle events recorded yet. Openings, closures and changes are appended as sources report them.
Where this listing comes from
| Source | Record | Matched by | First seen | Last seen | Licence |
|---|---|---|---|---|---|
| Overture Maps Places | 54f0f775-dcdd-49db-99d6-c67193949f39 | source_id 100% | 2026-09-05 | 2026-09-05 | CDLA-Permissive-2.0 |