BMIE Market 07940
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,610 2020–2024 ACS 5-year estimate ±178 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,653 2020–2024 ACS 5-year estimate ±265 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 17,278 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,805 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $172,708 2020–2024 ACS 5-year estimate ±19,409 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,251 2020–2024 ACS 5-year estimate ±120 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $940,900 2020–2024 ACS 5-year estimate ±44,176 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 4.9 sq mi Census Gazetteer 2020 |
| Restaurants | 50 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07940 |
| Restaurants per 10,000 residents | 23.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +6.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +42.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +92.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 53 (range 48–58) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.58) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 73 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 64 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07940. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.58, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 86.1 | 86 | 40% | +34.4 |
| Restaurant Opportunity Score | 64.5 | 64 | 35% | +22.6 |
| Market Momentum Score | 63.7 | 64 | 25% | +15.9 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,610 | 79 | 40% | +31.7 |
| Median household income (ACS) | 172,708 | 98 | 40% | +39.2 |
| Households (ACS) | 5,653 | 76 | 20% | +15.2 |
Restaurant Opportunity Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 25 | 67 | 35% | +23.6 |
| Restaurants per 10,000 residents (lower = more room) | 28.4 | 22 | 25% | +5.5 |
| Population (ACS) | 17,610 | 79 | 20% | +15.9 |
| Median household income (ACS) | 172,708 | 98 | 20% | +19.6 |
Market Momentum Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 6.4 | 63 | 50% | +31.5 |
| 10-year restaurant growth | 25 | 67 | 30% | +20.2 |
| 20-year restaurant growth | 42.9 | 60 | 20% | +12.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (98)
By cuisine
American 18 · Coffee 16 · Italian 12 · Sandwiches 10 · Bakery 9 · Pizza 9 · Asian 6 · Dessert 6 · Burgers 4 · Japanese 4 · Sushi 4 · Breakfast 3 · Chinese 3 · Juice / smoothies 3 · European 2 · French 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Indian 2 · Mediterranean 2 · Mexican 2 · Thai 2 · BBQ 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Chicken / wings 1 · German / Eastern European 1 · Halal / kosher 1 · Latin American (other) 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 60 · Café 14 · Bar 12 · Casual dining 12 · Bakery 10 · Quick service 10 · Coffee shop 8 · Dessert 8 · Specialty food shop 6 · Juice, smoothie, tea 4 · Buffet 2 · Catering 2 · Food truck 2 · Brewery / taproom 1 · Delivery-focused 1 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 54 Main Bar and Grille | Casual dining · Restaurant (service type not stated) · Bar | American | 54 Main St | open |
| A Danny Boy Production, Llc | Restaurant (service type not stated) | 90 Park Ave | open | |
| Amalfi Cafe Inc | Restaurant (service type not stated) | 20 Waverly Pl Ste 1 | open | |
| Artisanal Italian Foods | Restaurant (service type not stated) | 5 Loveland St | open | |
| Asahi Sushi | Restaurant (service type not stated) | Japanese · Sushi | Lincoln Place | open |
| Baba's Bakery & Cafe | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 37 Kings Rd | open |
| Bad Ass Coffee of Hawaii Bad Ass Coffee of Hawaii | Coffee shop · Café | Coffee | 14 Lincoln Pl | open |
| Bagel Chateau of Madison Bagel Chateau | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 45 Main St | open |
| Bagel Nosh | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 300 Main St | open |
| Begum Palace | Restaurant (service type not stated) · Buffet · Casual dining · Bar | Indian | 300 Main St | open |
| Bento Grill | Restaurant (service type not stated) | Mexican | 20 Waverly Pl | open |
| Biladi Grill | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 77 Main St | open |
| Blue Sky Burritos | Restaurant (service type not stated) | 6 Elmer St | open | |
| Blue Wazabi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 20 Waverly Pl | open |
| Bottle Hill Pub | Bar | 285 Madison Ave | open | |
| Broccolini's | Restaurant (service type not stated) | 91 Park Ave | open | |
| Burger King Burger King | Quick service | Burgers · American | 317 Main St | open |
| Butter and Jam | Café | Coffee · Breakfast · American | 30 Cook Plaza | open |
| C J's Deli | Specialty food shop · Quick service · Catering | Sandwiches | 10 Park Ave | open |
| Carvel | Dessert | Ice cream / frozen desserts | 51 Main St | open |
| CENTRAL+MAIN | Restaurant (service type not stated) | American | 3 Central Ave | open |
| Cenzino Enterprise Inc | Restaurant (service type not stated) | 4 Park Ave | open | |
| Chef Loryn's | Café · Restaurant (service type not stated) · Catering | Coffee | 250 Main St | open |
| Chef's Smokehouse | Restaurant (service type not stated) | 36 Cook Ave | open | |
| Chianti Pizza | Restaurant (service type not stated) | Pizza | 7 Cross St | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 6 Main St | open |
| Cirotone Corporation | Restaurant (service type not stated) | 300 Main St | open | |
| Crowley Cupcakes | Bakery · Dessert | Dessert · Bakery | 7 Waverly Pl | open |
| Daddy Matty's BBQ & Catering | Restaurant (service type not stated) | BBQ | 6 Elmer St | open |
| Dao Madison | Restaurant (service type not stated) | Chinese · Asian | 258 Main St | open |
| Delikositas Madison | Bakery · Café | Bakery · Latin American (other) · Coffee | 42 Main St | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 8 Park Ave | open |
| Drew Pub | Bar · Restaurant (service type not stated) | 36 Madison Ave | open | |
| Drew University Commons | Buffet | Drew University | open | |
| DRIP coffee | Coffee shop | Coffee | 34 Main St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 227 Main St | open |
| Fable & Flame | Restaurant (service type not stated) | Burgers | 143 Main Street | open |
| Five Guys Five Guys | Quick service | Burgers · American | 233 Main St | open |
| Forum Coffee (Madison) Forum Coffee- Little Falls | Coffee shop · Café | Coffee | 1 Waverly Pl | open |
| Frutta Bowls | Juice, smoothie, tea | Juice / smoothies | 57 Main St | open |
| Gene Taskila | Bakery · Coffee shop · Café | Bakery · Coffee | 23 Waverly Pl | open |
| Get Creole | Restaurant (service type not stated) | Caribbean · Cajun, Creole, Southern | 6 Elmer St | open |
| Grillera Mediterranean Cuisine | Restaurant (service type not stated) · Casual dining · Bar | Mediterranean | 91 Park Ave | open |
| Hartley Restaurant | Restaurant (service type not stated) | American | 17 Greenwood Ave | open |
| Harvest Bistro | Restaurant (service type not stated) · Fast casual | Sandwiches · Healthy / salads / bowls | 50 1/2 MAIN St | open |
| Hava G'day Cafe | Café · Coffee shop | Coffee · Breakfast | Madison Train Station, Kings Rd | open |
| Headwaters Spirits & Entertainment Llc | Restaurant (service type not stated) | 24 Main St | open | |
| Healthy Italia | Restaurant (service type not stated) | Italian | 53 Main St | open |
| Il Goccino Ristorante | Restaurant (service type not stated) · Casual dining | Italian · American | 33 Main St | open |
| Il Mondo Vecchio | Restaurant (service type not stated) | Italian · European | 72 Main St | open |
| Italian Village Pizza | Restaurant (service type not stated) | Sandwiches · Pizza | 300 Main St | open |
| Jungle Juice Jungle Juice | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 67 Main St | open |
| Krust Kitchen | Restaurant (service type not stated) · Casual dining | Italian · American | 7 Cross St | open |
| L'allegria Restaurant | Restaurant (service type not stated) | Italian · Seafood | 11 Prospect St | open |
| La Rosa Chicken and Grill La Rosa Chicken & Grill | Restaurant (service type not stated) | Chicken / wings · American | 306 Main St | open |
| Madison Bagel Cafe Llc | Restaurant (service type not stated) | 19 Waverly Pl | open | |
| Madison Wine & Tap | Bar · Casual dining | 17 Greenwood Ave | open | |
| Madison Wok | Restaurant (service type not stated) | Chinese | 300 Main St | open |
| Main Street Submarines | Specialty food shop · Quick service | Sandwiches · Pizza | 187 Main St | open |
| McCools Ice Cream and Frozen Yogurt | Dessert | Ice cream / frozen desserts · Dessert | 26 Main St | open |
| Nahm Thai & French Cuisine | Restaurant (service type not stated) | Thai · French · Asian | 41 Main St | open |
| Nautilus Diner | Casual dining · Restaurant (service type not stated) | American | 95 Main St | open |
| Neer - Modern Indian Dining | Restaurant (service type not stated) · Casual dining | Indian · American | 143 Main St | open |
| Nickygs Firehouse Italian Restaurant & Pizzeria | Restaurant (service type not stated) | Italian · Pizza | 15 Central Ave | open |
| Noon Tea Creperie | Juice, smoothie, tea · Bakery · Restaurant (service type not stated) · Café | Tea / bubble tea · Bakery · Coffee | 57 Main St | open |
| Ossinos’ Specialty Market | Restaurant (service type not stated) | Italian | 258 Main St | open |
| Osteria Trevi | Restaurant (service type not stated) | Italian · European | 4 Park Ave | open |
| Palm Thai Restaurant | Restaurant (service type not stated) | Asian · Thai · Noodles / ramen / pho | 75 Main St | open |
| Poor Herbie's | Restaurant (service type not stated) | Burgers | 13 Waverly Pl | open |
| Pop's Diner | Casual dining | American | 6 Elmer St | open |
| Prospect Tavern | Casual dining · Bar | 14 Prospect St | open | |
| Rob's Bistro | Restaurant (service type not stated) | French | 75 Main St | open |
| Rocco's Tuscany Bar and Grill | Restaurant (service type not stated) | Pizza · Italian | 30 Cook Plz | open |
| Romanelli's Italian Eatery | Restaurant (service type not stated) | Italian · Pizza | 42 Lincoln Pl | open |
| Rose City Wurst Co. | Food truck · Quick service · Specialty food shop | German / Eastern European · Sandwiches | 85 Main St | open |
| Seymour's Food Truck Halal | Food truck | Halal / kosher · Sandwiches | 326 Main St | open |
| Shanghai Jazz Restaurant & Bar | Restaurant (service type not stated) · Bar | Chinese | 24 Main St | open |
| Slamwich Scratch Kitchen | Restaurant (service type not stated) | Breakfast · Sandwiches | 143 Main St | open |
| SoBoL Madison | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 51 Main St | open |
| Soho 33 | Restaurant (service type not stated) | American | 33 Main St | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 300 Main St | open |
| Sugar Rush Candy & Gift Boutique | Dessert | 10 Waverly Pl | open | |
| Sugarlips Donuts | Bakery · Dessert | Dessert · Bakery | 145 Main St | open |
| Sunday Motor Co. | Café · Restaurant (service type not stated) | Coffee · American | 27 Kings Rd | open |
| Takuma Japanese Restaurant | Restaurant (service type not stated) | Asian · Sushi · Japanese | 42 Lincoln Pl | open |
| Tavern On Main | Bar | 54 Main St | open | |
| The Baker | Bakery · Dessert | Bakery · Dessert | 7 Waverly Pl | open |
| The Bottle Hill Tavern | Casual dining · Bar | American | 13 Waverly Pl | open |
| The Garlic Rose | Restaurant (service type not stated) | Italian | 41 Main St | open |
| The Lounge - Drew University | Bar | 36 Madison Ave | open | |
| The Pizza Factory | Restaurant (service type not stated) | Pizza | 7 Cross St | open |
| The Real Sweet Dreams Cafe | Coffee shop · Café | American · Coffee | 42 Lincoln Pl | open |
| The Rosecourt Brewery | Brewery / taproom · Bar | 3 Central Ave | open | |
| Tony Boys Sandwich House Madison | Specialty food shop · Quick service | Sandwiches · American | 90 Park Ave | open |
| Urban Fire Tino’s Artisan Pizza Co. | Restaurant (service type not stated) | Pizza · Italian | 6 Main St | open |
| Waverly Restaurant | Casual dining · Restaurant (service type not stated) | American | 14 Waverly Pl | open |
| Yuki Hana | Restaurant (service type not stated) | Japanese · Sushi · Asian | 300 Main St | open |
| Chutney & Co. | Restaurant (service type not stated) | Indian | 4 Park Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 27 | 26 | — | — | — | 1 | SIC1987 |
| 1995 | 27 | 26 | — | — | — | 1 | SIC1987 |
| 1996 | 33 | 32 | — | — | — | 1 | SIC1987 |
| 1997 | 37 | 36 | — | — | — | 1 | SIC1987 |
| 1998 | 40 | 31 | 12 | 13 | 5 | 1 | NAICS1997 |
| 1999 | 38 | 28 | 13 | 11 | 4 | 1 | NAICS1997 |
| 2000 | 39 | 30 | 15 | 11 | 4 | 1 | NAICS1997 |
| 2001 | 38 | 29 | 13 | 12 | 4 | 1 | NAICS1997 |
| 2002 | 42 | 34 | 19 | 10 | 5 | 1 | NAICS1997 |
| 2003 | 46 | 35 | 18 | 12 | 5 | 1 | NAICS2002 |
| 2004 | 41 | 33 | 18 | 11 | 4 | — | NAICS2002 |
| 2005 | 44 | 34 | 19 | 12 | 3 | — | NAICS2002 |
| 2006 | 40 | 31 | 16 | 12 | 3 | — | NAICS2002 |
| 2007 | 44 | 33 | 16 | 15 | 2 | 1 | NAICS2002 |
| 2008 | 49 | 38 | 21 | 13 | 4 | 1 | NAICS2007 |
| 2009 | 48 | 37 | 20 | 12 | 5 | — | NAICS2007 |
| 2010 | 49 | 40 | 22 | 13 | 5 | — | NAICS2007 |
| 2011 | 50 | 42 | 24 | 13 | 5 | — | NAICS2007 |
| 2012 | 45 | 38 | 20 | 12 | 6 | — | NAICS2012 |
| 2013 | 48 | 40 | 23 | 10 | 7 | — | NAICS2012 |
| 2014 | 53 | 45 | 26 | 12 | 7 | — | NAICS2012 |
| 2015 | 51 | 44 | 26 | 12 | 6 | 1 | NAICS2012 |
| 2016 | 51 | 42 | 24 | 12 | 6 | 1 | NAICS2012 |
| 2017 | 55 | 42 | 26 | 10 | 6 | — | NAICS2017 |
| 2018 | 59 | 47 | 27 | 13 | 7 | — | NAICS2017 |
| 2019 | 58 | 42 | 25 | 10 | 7 | — | NAICS2017 |
| 2020 | 60 | 44 | 24 | 10 | 10 | — | NAICS2017 |
| 2021 | 61 | 48 | 28 | 12 | 8 | — | NAICS2017 |
| 2022 | 62 | 51 | 31 | 11 | 9 | — | NAICS2022 |
| 2023 | 62 | 50 | 30 | 11 | 9 | — | NAICS2022 |