BMIE Market 07928
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 19,974 2020–2024 ACS 5-year estimate ±340 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,752 2020–2024 ACS 5-year estimate ±218 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 19,144 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,229 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $220,982 2020–2024 ACS 5-year estimate ±22,182 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,535 2020–2024 ACS 5-year estimate ±165 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,024,100 2020–2024 ACS 5-year estimate ±56,644 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.3 sq mi Census Gazetteer 2020 |
| Restaurants | 32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07928 |
| Restaurants per 10,000 residents | 14.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +3.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +18.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +77.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 30 (range 25–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 75 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 88 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 59 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07928. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 88.0 | 88 | 40% | +35.2 |
| Restaurant Opportunity Score | 70.1 | 70 | 35% | +24.5 |
| Market Momentum Score | 59.2 | 59 | 25% | +14.8 |
Consumer Market Score: 88 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 19,974 | 81 | 40% | +32.6 |
| Median household income (ACS) | 220,982 | 99 | 40% | +39.7 |
| Households (ACS) | 6,752 | 79 | 20% | +15.8 |
Restaurant Opportunity Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 18.5 | 62 | 35% | +21.6 |
| Restaurants per 10,000 residents (lower = more room) | 16.0 | 49 | 25% | +12.3 |
| Population (ACS) | 19,974 | 81 | 20% | +16.3 |
| Median household income (ACS) | 220,982 | 99 | 20% | +19.9 |
Market Momentum Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 3.2 | 60 | 50% | +29.8 |
| 10-year restaurant growth | 18.5 | 62 | 30% | +18.5 |
| 20-year restaurant growth | 33.3 | 54 | 20% | +10.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (79)
By cuisine
American 11 · Coffee 9 · Italian 9 · Asian 7 · Pizza 6 · Sandwiches 6 · Bakery 4 · European 4 · Ice cream / frozen desserts 4 · Breakfast 3 · Chinese 3 · Dessert 3 · Mexican 3 · Chicken / wings 2 · French 2 · Indian 2 · Japanese 2 · Latin American (other) 2 · Mediterranean 2 · Southwestern / Tex-Mex 2 · Thai 2 · BBQ 1 · Burgers 1 · Halal / kosher 1 · Juice / smoothies 1 · Southeast Asian (other) 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 56 · Quick service 8 · Bakery 6 · Café 6 · Casual dining 6 · Coffee shop 6 · Bar 5 · Dessert 5 · Specialty food shop 5 · Juice, smoothie, tea 2 · Other 2 · Brewery / taproom 1 · Catering 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A Taste of Asia | Restaurant (service type not stated) | Southeast Asian (other) · Asian | 245 Main St | open |
| Aida's Country Kitchen | Café | Coffee | 233 Main St | open |
| Angie's | Casual dining | American | Main Street | open |
| Arminio's Italian Corner | Restaurant (service type not stated) | Italian · Mediterranean · European | 236 Main St | open |
| B8 Bar & Grill | Casual dining · Bar | open | ||
| Baskin-Robbins Dunkin' | Coffee shop · Restaurant (service type not stated) · Quick service · Dessert · Bakery | Ice cream / frozen desserts · Coffee · Dessert | 641 Shunpike Rd | open |
| Bean Curd | Restaurant (service type not stated) | Chinese · Asian | 275 Main St | open |
| Belott & Company Llc-sba Small 7a Term | Restaurant (service type not stated) | 354 Main St | open | |
| Blossom Asian Bistro Blossom Asian Bistro | Restaurant (service type not stated) | Asian · Thai · Sushi · Japanese | 641 Shunpike Rd | open |
| Blue Mountain Networks Llc | Restaurant (service type not stated) | 219 Main St # 735 | open | |
| Bucky's Pizza | Restaurant (service type not stated) | Pizza · Italian | 465 Main St | open |
| Cafe Beethoven | Coffee shop | Coffee | 262 Main St | open |
| Café Villa | Restaurant (service type not stated) | Pizza · Sandwiches | 465 Main Street | open |
| Charley's Aunt | Bar · Restaurant (service type not stated) | American | 8-10 S Passaic Ave | open |
| Charlie Brown's of Chatham | Restaurant (service type not stated) | Steakhouse | 522 Southern Blvd | open |
| Chashni Cafe | Restaurant (service type not stated) | Breakfast | 231 Main St | open |
| Chatham Sandwich Shop | Specialty food shop · Quick service | Sandwiches · American | 253 Main St | open |
| Chianti Brick Oven Trattoria | Restaurant (service type not stated) | Italian · Pizza | 249 Main St | open |
| Chu Xin Inc | Restaurant (service type not stated) | 275 Main St | open | |
| Cottage Deli and Wine | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 23 S Passaic Ave | open |
| D'oro | Restaurant (service type not stated) · Casual dining | Italian · American | 219 Main St | open |
| Daddy Matty's BBQ | Casual dining · Bar | BBQ | 34 River Rd | open |
| Domeda Llc | Restaurant (service type not stated) | 641 Shunpike Rd | open | |
| Donahue & Co | Restaurant (service type not stated) | 354 Main St | open | |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 118 Main St | open |
| El Ranchero Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 250 Main St | open |
| Fairmount Country Store | Restaurant (service type not stated) | 765 Fairmount Ave | open | |
| Fito's Latin Restaurant | Restaurant (service type not stated) | Latin American (other) | 642 Shunpike Road | open |
| Fleur de Sel | Bakery | French · European · Bakery | 265 Main St | open |
| Folklore Artisanal Taco Folklore Artisanal Taco | Restaurant (service type not stated) | Mexican · Latin American (other) | 641 Shunpike Rd | open |
| Garden Rice Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 234 Main St A | open |
| GO Yo GO Chatham | Other · Dessert | Ice cream / frozen desserts | 650 Shunpike Rd | open |
| Good Taste Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 650 Shunpike Rd | open |
| Goyogo Frozen Yogurt | Restaurant (service type not stated) | 650 Shunpike Rd | open | |
| Gregorio's Mediterranean Restaurant | Restaurant (service type not stated) | Italian · Mediterranean | 255 Main St | open |
| Hickory Tree Delicatessen | Specialty food shop · Quick service | Sandwiches · American | 650 Shunpike Rd | open |
| Hickory Tree Pizza | Restaurant (service type not stated) | Pizza · Italian | 641 Shunpike Rd | open |
| Independent Foods Inc | Restaurant (service type not stated) | 255 Main St Ste A | open | |
| Interland Development Corporation | Restaurant (service type not stated) | 323 Main St Fl 2 | open | |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 641 Shunpike Road | open |
| Jesus Saves Inc | Restaurant (service type not stated) | 63 Main St | open | |
| Jets Pizza Inc | Restaurant (service type not stated) | 641 Shunpike Rd | open | |
| Kerabu Inc | Restaurant (service type not stated) | 245 Main St | open | |
| Marie's Chicken Joint | Restaurant (service type not stated) | Burgers | 641 Shunpike Rd | open |
| Marie's Italian Specialties | Restaurant (service type not stated) | Italian | 641 Shunpike Rd | open |
| Mexican Spice | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 149 Main St | open |
| Mitsuba Japanese Cuisine | Restaurant (service type not stated) | Japanese · Asian | 237 Main St | open |
| Morse Brewing NJ | Restaurant (service type not stated) | 233 Main St | open | |
| Namkeen Namkeen | Restaurant (service type not stated) | Indian · Halal / kosher · Chicken / wings | 233 Main St | open |
| Nature's Freshest Juice | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 22 Lum Ave | open |
| Ness Incorporated-sba Small 7a Term | Restaurant (service type not stated) | 360 Main St | open | |
| New Main Taste | Restaurant (service type not stated) | 225 Main St | open | |
| Noah's Bagels | Bakery | Bakery | 459 Main St | open |
| Pascarella Brothers Delicatessen | Specialty food shop · Quick service · Catering | Sandwiches | 34 Watchung Ave | open |
| Pv New Brunswick Llc | Restaurant (service type not stated) | 641 Shunpike Rd | open | |
| Restaurant Serenade | Restaurant (service type not stated) | European · American | 6 Roosevelt Ave | open |
| River Grille | Casual dining · Restaurant (service type not stated) · Bar | American | 34 River Rd A | open |
| Saladworks | Restaurant (service type not stated) | American | 641 Shunpike Rd | open |
| Sally Lunn's Tea Room | Juice, smoothie, tea | Tea / bubble tea | 9 Roosevelt Ave | open |
| Salsa Chatham | Restaurant (service type not stated) | 255 Main St | open | |
| Scalini Fedeli Scalini Fedeli | Restaurant (service type not stated) | Italian · French · European | 63 Main St | open |
| Scoops The Chatham Creamery | Dessert | Ice cream / frozen desserts · Dessert | 228 Main St | open |
| Senior Services Center Of The-sba Small 7a Term | Restaurant (service type not stated) | 58 Meyersville Rd | open | |
| Shailja Llc | Restaurant (service type not stated) | 118 Main St | open | |
| Sonny's Indian Kitchen Sonny's BBQ | Restaurant (service type not stated) · Casual dining | Indian · American | 225 Main St | open |
| Sorriso Kitchen | Café | Coffee · Breakfast · American | 252 Main St | open |
| Soup Man | Restaurant (service type not stated) | 393 Main St | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 640 Shunpike Rd | open |
| Thai Passion | Restaurant (service type not stated) | Asian · Thai | 225 Main St | open |
| The Nugget Spot | Quick service | Chicken / wings · American | 641 Shunpike Rd | open |
| The Shop Pizza Pasta & Panino | Restaurant (service type not stated) | Pizza | 465 Main St | open |
| TM Ward Coffee | Coffee shop · Café | Coffee | 7 S Passaic Ave | open |
| Toastique Toastique | Café · Coffee shop | Breakfast · Coffee | 11 S Passaic Ave | open |
| Tokyo Sushi (Chatham) | Restaurant (service type not stated) | 258 Main St | open | |
| Twin Elephant Brewing Company | Brewery / taproom · Bar | 13 Watchung Ave | open | |
| Woodland Bakery | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 650 Shunpike Rd | open |
| Yo Lotta Luv | Other · Dessert | Ice cream / frozen desserts | 258 Main St | open |
| Zio Gino Pizza & Grill | Restaurant (service type not stated) | Italian · Pizza | 650 Shunpike Rd | open |
| Studio 360 Llc-sba Small 7a Term | Restaurant (service type not stated) | 650 Shunpike Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 19 | 18 | — | — | — | 1 | SIC1987 |
| 1995 | 20 | 19 | — | — | — | 1 | SIC1987 |
| 1996 | 27 | 26 | — | — | — | 1 | SIC1987 |
| 1997 | 32 | 30 | — | — | — | 2 | SIC1987 |
| 1998 | 30 | 25 | 11 | 9 | 5 | 3 | NAICS1997 |
| 1999 | 25 | 22 | 11 | 8 | 3 | 1 | NAICS1997 |
| 2000 | 24 | 21 | 11 | 8 | 2 | 1 | NAICS1997 |
| 2001 | 29 | 25 | 15 | 9 | 1 | 1 | NAICS1997 |
| 2002 | 28 | 25 | 17 | 6 | 2 | 1 | NAICS1997 |
| 2003 | 27 | 24 | 15 | 6 | 3 | 1 | NAICS2002 |
| 2004 | 30 | 27 | 15 | 9 | 3 | 1 | NAICS2002 |
| 2005 | 29 | 27 | 14 | 9 | 4 | 1 | NAICS2002 |
| 2006 | 32 | 29 | 13 | 12 | 4 | 1 | NAICS2002 |
| 2007 | 33 | 30 | 15 | 11 | 4 | 1 | NAICS2002 |
| 2008 | 32 | 29 | 15 | 11 | 3 | 1 | NAICS2007 |
| 2009 | 37 | 31 | 16 | 12 | 3 | 2 | NAICS2007 |
| 2010 | 33 | 28 | 17 | 8 | 3 | 2 | NAICS2007 |
| 2011 | 34 | 30 | 18 | 8 | 4 | 1 | NAICS2007 |
| 2012 | 30 | 26 | 14 | 7 | 5 | 1 | NAICS2012 |
| 2013 | 32 | 27 | 15 | 8 | 4 | 1 | NAICS2012 |
| 2014 | 37 | 32 | 19 | 9 | 4 | 1 | NAICS2012 |
| 2015 | 39 | 33 | 19 | 10 | 4 | 1 | NAICS2012 |
| 2016 | 34 | 28 | 16 | 8 | 4 | 1 | NAICS2012 |
| 2017 | 35 | 30 | 18 | 8 | 4 | — | NAICS2017 |
| 2018 | 36 | 31 | 20 | 7 | 4 | — | NAICS2017 |
| 2019 | 36 | 31 | 21 | 5 | 5 | — | NAICS2017 |
| 2020 | 34 | 30 | 19 | 6 | 5 | — | NAICS2017 |
| 2021 | 32 | 30 | 19 | 6 | 5 | — | NAICS2017 |
| 2022 | 30 | 28 | 18 | 6 | 4 | — | NAICS2022 |
| 2023 | 35 | 32 | 18 | 9 | 5 | — | NAICS2022 |