BMIE Market 07078

Essex County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,613 2020–2024 ACS 5-year estimate ±551 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,519 2020–2024 ACS 5-year estimate ±264 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,250 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,325 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$250,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,325 2020–2024 ACS 5-year estimate ±378 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,679,200 2020–2024 ACS 5-year estimate ±70,535 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	8.0 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07078
Restaurants per 10,000 residents	15.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-26.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-22.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-19.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+30.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 11–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	11 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07078. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.61, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.0	85	40%	+34.0
Restaurant Opportunity Score	56.1	56	35%	+19.7
Market Momentum Score	11.5	11	25%	+2.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,613	76	40%	+30.5
Median household income (ACS)	250,001	100	40%	+39.9
Households (ACS)	4,519	73	20%	+14.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-22.7	13	35%	+4.5
Restaurants per 10,000 residents (lower = more room)	11.6	66	25%	+16.5
Population (ACS)	14,613	76	20%	+15.2
Median household income (ACS)	250,001	100	20%	+20.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 11 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-26.1	10	50%	+4.9
10-year restaurant growth	-22.7	13	30%	+3.8
20-year restaurant growth	-19.1	14	20%	+2.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (48)

By cuisine

American 11 · Bakery 6 · Coffee 6 · Italian 6 · Dessert 3 · Juice / smoothies 3 · Sandwiches 3 · Seafood 3 · Steakhouse 3 · Tea / bubble tea 2 · Asian 1 · Burgers 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Mexican 1 · Pizza 1 · Thai 1

By type

Restaurant (service type not stated) 31 · Bakery 6 · Bar 6 · Quick service 6 · Café 5 · Casual dining 5 · Juice, smoothie, tea 5 · Dessert 4 · Coffee shop 3 · Catering 1 · Fast casual 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
40 Carrots Bloomingdale's	Café · Restaurant (service type not stated) · Juice, smoothie, tea · Coffee shop	Coffee · American · Juice / smoothies	233 Canoe Brook Rd	open
Au Bon Pain	Café	Coffee	1200 Morris Tpke	open
Auntie Anne's Auntie Anne's	Bakery · Restaurant (service type not stated) · Quick service · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Bakery · Juice / smoothies · Coffee	1200 Morris Tpke	open
Bagel Pantry Short Hills	Quick service		518 Millburn Ave	open
Bagels-4-U BAGELS-4-U	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	752 Morris Tpke	open
Bcafé	Restaurant (service type not stated)		1200 Morris Tpke Lowr Level	open
Benihana Benihana	Restaurant (service type not stated)	Japanese · Steakhouse · Asian	840 Morris Tpke	open
Boccone South	Restaurant (service type not stated)	Italian	519 Millburn Ave	open
Boxcar Bar	Casual dining · Restaurant (service type not stated) · Bar	American	25 Chatham Rd	open
Brooklyn Pizza	Restaurant (service type not stated)	Pizza	38 Chatham Rd	open
Eataly	Restaurant (service type not stated)	Italian	1200 Morris Tpke	open
Enzzo's Trattoria	Restaurant (service type not stated) · Casual dining	Italian · American	514 Millburn Ave	open
Hollister	Café	Coffee	51 John F Kennedy Pkwy	open
Indian Xpress (The Kurry Co.)	Restaurant (service type not stated) · Casual dining	Indian · American	40 Chatham Rd	open
Jacks Surf & Turf	Restaurant (service type not stated)	Steakhouse · Seafood · American	504 Millburn Ave	open
Jersey Mike's Subs Jersey Mike's Subs	Quick service · Catering	Sandwiches	800 Morris Tpke	open
Joe's American Bar & Grill	Restaurant (service type not stated)	American	1200 Morris Tpke	open
Johnny's On The Green	Restaurant (service type not stated) · Casual dining · Bar	Italian · American	400 Parsonage Hill Rd	open
Khun Thai Restaurant	Restaurant (service type not stated)	Thai	504 Millburn Ave	open
Läderach Läderach NA	Dessert	Dessert	1200 Morris Tpke	open
Legal Sea Foods	Bar · Restaurant (service type not stated)	Seafood	1200 Morris Tpke	open
Legal Sea Foods	Bar · Restaurant (service type not stated)	Seafood	1200 Morris Turnpike, Route 24 & JFK Parkway, The Mall at Short Hills	open
Newmark Nj Llc	Restaurant (service type not stated)		1200 Morris Tpke Ste D147	open
Osteria Da Primo	Restaurant (service type not stated)	Italian		open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	722 Morris Tpke	open
Papa Razzi Italian Restaurant	Restaurant (service type not stated)	Italian	1200 Morris Tpke	open
QDOBA Mexican Eats	Quick service · Restaurant (service type not stated)	Mexican	1200 Morris Tpke Ste B101	open
Real Fruit Bubble Tea	Juice, smoothie, tea	Tea / bubble tea	1200 Morris Tpke	open
Roy Rogers Restaurant	Restaurant (service type not stated)		764 Morris Tpke	open
Ruth's Chris Steak House Ruth's Chris Steak House	Restaurant (service type not stated)	Steakhouse · American	1200 Morris Tpke	open
Sorrentos Pizza Llc	Restaurant (service type not stated)		38 Chatham Rd	open
Soup Man	Restaurant (service type not stated)		778 Morris Tpke	open
Squirrel & The Bee	Bakery	Bakery	575 Millburn Ave	open
Starbucks Coffee Company Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	1200 Morris Tpke	open
Sugar Bear	Dessert		1200 Morris Tpke	open
Taste Buddy	Bakery	Bakery	515A Millburn Ave	open
Team Lavecchia Llc	Restaurant (service type not stated)		440 Parsonage Hill Rd	open
Teavana	Juice, smoothie, tea	Tea / bubble tea	1200 Morris Turn Pike, #B-260	open
The Chanticler	Restaurant (service type not stated)		500 Millburn Ave	open
The Cheesecake Factory The Cheesecake Factory	Restaurant (service type not stated) · Casual dining	American	1200 Morris Tpke Ste D-103	open
The Dining Room	Restaurant (service type not stated) · Bar		41 John F Kennedy Pkwy	open
The Juice Shop	Juice, smoothie, tea · Restaurant (service type not stated) · Fast casual	Juice / smoothies · Healthy / salads / bowls	1200 Morris Tpke	open
Tillie's	Restaurant (service type not stated)	American	519 Millburn Ave	open
Venchi Chocolate & Gelato Short Hills	Dessert	Dessert	1200 Morris Tpke	open
Vip Lounge	Bar		1200 Morris Tpke	open
Vnp Ventures Inc	Restaurant (service type not stated)		1200 Morris Tpke Ste 306b101	open
Wendy's Wendy's	Quick service	Burgers · American	764 Morris Tpke	open
Tiffinblog	Restaurant (service type not stated)	Indian	40 Chatham Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	13	—	—	—	1	SIC1987
1995	17	16	—	—	—	1	SIC1987
1996	22	18	—	—	—	4	SIC1987
1997	30	27	—	—	—	3	SIC1987
1998	27	23	10	7	5	1	NAICS1997
1999	26	22	11	6	4	—	NAICS1997
2000	23	20	10	5	4	—	NAICS1997
2001	22	18	9	3	5	1	NAICS1997
2002	25	22	10	8	4	—	NAICS1997
2003	23	21	8	9	4	—	NAICS2002
2004	21	18	8	7	3	—	NAICS2002
2005	22	19	10	6	3	—	NAICS2002
2006	21	18	11	5	2	—	NAICS2002
2007	22	19	11	5	3	—	NAICS2002
2008	24	20	11	6	3	—	NAICS2007
2009	24	20	12	5	3	1	NAICS2007
2010	23	21	13	5	3	—	NAICS2007
2011	24	23	14	4	5	—	NAICS2007
2012	23	22	11	7	4	—	NAICS2012
2013	24	22	10	7	5	—	NAICS2012
2014	23	21	9	6	6	—	NAICS2012
2015	24	23	10	7	6	—	NAICS2012
2016	25	24	11	8	5	—	NAICS2012
2017	26	23	11	8	4	—	NAICS2017
2018	26	23	10	10	3	—	NAICS2017
2019	22	20	9	9	—	—	NAICS2017
2020	19	17	8	6	3	—	NAICS2017
2021	19	18	10	5	3	—	NAICS2017
2022	21	18	10	4	4	—	NAICS2022
2023	20	17	10	—	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07078. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07041	1.9 mi	35	2023
07901	2.8 mi	63	2023
07088	2.8 mi	8	2023
07039	3.0 mi	63	2023
07040	3.0 mi	42	2023
07081	3.1 mi	48	2023
07079	3.5 mi	50	2023
07932	4.2 mi	27	2023
07052	4.4 mi	72	2023
07083	4.5 mi	145	2023
07092	4.6 mi	9	2023
07928	4.7 mi	32	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.