BMIE Market 07932
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 11,977 2020–2024 ACS 5-year estimate ±89 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,608 2020–2024 ACS 5-year estimate ±246 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 9,868 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,164 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $156,458 2020–2024 ACS 5-year estimate ±18,392 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $3,114 2020–2024 ACS 5-year estimate ±368 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $791,100 2020–2024 ACS 5-year estimate ±41,853 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.7 sq mi Census Gazetteer 2020 |
| Restaurants | 27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07932 |
| Restaurants per 10,000 residents | 18.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -3.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +28.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +22.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -10.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 25 (range 20–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 67 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 83 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 42 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07932. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.04, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 82.7 | 83 | 40% | +33.1 |
| Restaurant Opportunity Score | 66.4 | 66 | 35% | +23.2 |
| Market Momentum Score | 42.5 | 42 | 25% | +10.6 |
Consumer Market Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 11,977 | 73 | 40% | +29.3 |
| Median household income (ACS) | 156,458 | 97 | 40% | +38.7 |
| Households (ACS) | 4,608 | 73 | 20% | +14.6 |
Restaurant Opportunity Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 28.6 | 70 | 35% | +24.5 |
| Restaurants per 10,000 residents (lower = more room) | 22.5 | 31 | 25% | +7.8 |
| Population (ACS) | 11,977 | 73 | 20% | +14.7 |
| Median household income (ACS) | 156,458 | 97 | 20% | +19.4 |
Market Momentum Score: 42 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -3.6 | 24 | 50% | +12.0 |
| 10-year restaurant growth | 28.6 | 70 | 30% | +21.0 |
| 20-year restaurant growth | 22.7 | 47 | 20% | +9.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (56)
By cuisine
American 10 · Sandwiches 7 · Italian 6 · Coffee 5 · Healthy / salads / bowls 5 · Asian 4 · Bakery 4 · Pizza 4 · Burgers 3 · Dessert 3 · Ice cream / frozen desserts 3 · Chicken / wings 2 · Chinese 2 · Mediterranean 2 · Mexican 2 · Tea / bubble tea 2 · Breakfast 1 · Greek 1 · Hawaiian / Pacific 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Sushi 1
By type
Restaurant (service type not stated) 37 · Quick service 7 · Bar 6 · Bakery 4 · Café 4 · Dessert 4 · Fast casual 4 · Casual dining 3 · Specialty food shop 3 · Juice, smoothie, tea 3 · Coffee shop 2 · Food truck 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| AKB, a hotel bar | Bar · Restaurant (service type not stated) | 130 Park Ave | open | |
| Ams Pasta Corp | Restaurant (service type not stated) | 186 Columbia Tpke | open | |
| Andy Boy Restaurant Llc Dba-sba Small 7a Term | Restaurant (service type not stated) | 176 Columbia Tpke | open | |
| Angelato’s Heavenly Ice Cream | Restaurant (service type not stated) | 187 Columbia Tpke | open | |
| Angelina's Trattoria | Restaurant (service type not stated) · Casual dining | Italian · American | 184 Columbia Turnpike | open |
| Anita's Baked Wonders | Bakery · Dessert | Bakery · Latin American (other) · Dessert | 54 Broadway | open |
| Arkham City | Bar | open | ||
| Bennigan’s | Restaurant (service type not stated) | American | 119 Columbia Tpke | open |
| Brooklake Country Club | Restaurant (service type not stated) | American | 139 Brooklake Rd | open |
| Cap Corp | Restaurant (service type not stated) | 162 Columbia Tpke | open | |
| Catered Affair | Restaurant (service type not stated) | 325 Columbia Tpke | open | |
| China Chalet | Restaurant (service type not stated) | Chinese · Asian | 184 Columbia Turnpike | open |
| Chopt Creative Salad Co. Chopt Creative Salad Co. | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 176 Columbia Turnpike | open |
| Coco's Bakery | Restaurant (service type not stated) | American | 189 Ridgedale Ave | open |
| Crystal Bay Cafe | Café | Coffee | 200 Park Ave Ste 150 | open |
| Dos Toros Taqueria | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 176 Columbia Tpke | open |
| Dough & Yolk | Restaurant (service type not stated) · Fast casual | Pizza · Breakfast · Sandwiches · Healthy / salads / bowls | 184 Columbia Turnpike | open |
| Dunkin' Dunkin' | Dessert · Bakery · Coffee shop | Ice cream / frozen desserts · Dessert · Coffee · Bakery | 176 Columbia Turnpike | open |
| Finlays Solutions | Juice, smoothie, tea | Tea / bubble tea | 23 Vreeland Rd Ste 201 | open |
| Firehouse Subs | Other | Sandwiches | 176 Columbia Turnpike | open |
| Florham Park Bagel & Deli | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 186 Columbia Turnpike | open |
| Florham Park Diner | Casual dining · Restaurant (service type not stated) | American | 182 Ridgedale Ave | open |
| Florham Park Pizza | Restaurant (service type not stated) | Pizza · Italian | 187 Columbia Turnpike | open |
| Friendly's Ice Cream Shop | Dessert | Ice cream / frozen desserts | 248 Columbia Tpke | open |
| Garbanzo Mediterranean Grill | Restaurant (service type not stated) | Mediterranean | 176 Columbia Tpke Ste 2C | open |
| Hangry Joe Florham Park Hangry Joe's Hot Chicken & Wings | Restaurant (service type not stated) | Chicken / wings · Sandwiches · American | 187 Columbia Turnpike | open |
| Hunan Wok | Restaurant (service type not stated) | Chinese · Asian | 186 Columbia Tpke | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 182 Ridgedale Ave. | open |
| KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 185 Ridgedale Ave | open |
| Kyoto Hibachi & Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 176 Columbia Turnpike | open |
| LifeCafe | Café | Coffee | 14 Fernwood Rd | open |
| Lucco Bar, Llc | Restaurant (service type not stated) | 30 Vreeland Rd Ste 120 | open | |
| Lucco Cucina and Bar | Restaurant (service type not stated) · Bar | Italian | 207 Ridgedale Ave | open |
| McDonald's McDonald's | Quick service | Burgers · American | 176 Columbia Tpke | open |
| MilkShake Factory Florham Park MilkShake Factory | Dessert | Dessert · Ice cream / frozen desserts | 187 Columbia Turnpike | open |
| Moes Southwest Grill Moe's Southwest Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 177 Columbia Turnpike | open |
| Natale's Deli & Catering | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches · Italian | 177 Columbia Turnpike | open |
| Nonna's Pizza and Italian Restaurant | Restaurant (service type not stated) | Italian · Pizza | 176 Columbia Turnpike | open |
| Oink and Moo BBQ | Food truck | 54 Broadway | open | |
| PAC Cigar Club | Bar | 184 Park Ave | open | |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 187 Columbia Turnpike | open |
| Park Restaurant Group | Restaurant (service type not stated) | 30A Vreeland Rd | open | |
| Playa Bowls Playa Bowls | Juice, smoothie, tea · Fast casual | Juice / smoothies · Healthy / salads / bowls | 182 Ridgedale Ave | open |
| Puleo's Brick Oven | Restaurant (service type not stated) | Italian · Pizza | 162 Columbia Turnpike | open |
| QDOBA Mexican Eats | Quick service · Restaurant (service type not stated) | Mexican | 176 Columbia Tpke | open |
| Smashburger | Restaurant (service type not stated) | Burgers | 187 Columbia Tpke | open |
| Social Kitchen | Restaurant (service type not stated) | American | 175 Park Ave | open |
| Soup Man | Restaurant (service type not stated) | 184 Columbia Tpke | open | |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 184 Columbia Tpke | open |
| Taichi Bubble Tea - Poke Bowl & Ramen Domoishi | Juice, smoothie, tea | Tea / bubble tea · Healthy / salads / bowls · Hawaiian / Pacific · Asian | 177 Columbia Turnpike | open |
| Taim Mediterranean Kitchen - Florham Park | Restaurant (service type not stated) | Mediterranean | 176 Columbia Tpke | open |
| The Great Greek Mediterranean Grill - Florham Park, Nj | Restaurant (service type not stated) | Greek | 182 Ridgedale Ave | open |
| The Habit Burger Grill The Habit Burger Grill | Restaurant (service type not stated) · Quick service | Burgers · American | 185 Ridgedale Avenue | open |
| The Thirsty Turtle Thirsty Turtle- Cranford | Casual dining · Restaurant (service type not stated) · Bar | American | 186 Columbia Turnpike | open |
| Vanderbilt's Sports & Spirits | Bar | 175 Park Ave | open | |
| Florham Park Restaurants Llc | Restaurant (service type not stated) | 186 Columbia Tpke | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 31 | 30 | — | — | — | 1 | SIC1987 |
| 1995 | 35 | 34 | — | — | — | 1 | SIC1987 |
| 1996 | 35 | 34 | — | — | — | 1 | SIC1987 |
| 1997 | 35 | 34 | — | — | — | 1 | SIC1987 |
| 1998 | 33 | 20 | 8 | 8 | 4 | 3 | NAICS1997 |
| 1999 | 33 | 22 | 8 | 10 | 4 | 1 | NAICS1997 |
| 2000 | 40 | 26 | 10 | 10 | 6 | 1 | NAICS1997 |
| 2001 | 37 | 23 | 8 | 8 | 6 | 2 | NAICS1997 |
| 2002 | 32 | 22 | 8 | 9 | 3 | 1 | NAICS1997 |
| 2003 | 29 | 22 | 7 | 10 | 3 | — | NAICS2002 |
| 2004 | 31 | 22 | 7 | 9 | 4 | — | NAICS2002 |
| 2005 | 33 | 25 | 8 | 10 | 4 | — | NAICS2002 |
| 2006 | 30 | 22 | 7 | 9 | 4 | — | NAICS2002 |
| 2007 | 29 | 22 | 9 | 8 | 5 | — | NAICS2002 |
| 2008 | 35 | 24 | 10 | 8 | 6 | — | NAICS2007 |
| 2009 | 31 | 21 | 8 | 8 | 5 | — | NAICS2007 |
| 2010 | 27 | 18 | 6 | 6 | 6 | — | NAICS2007 |
| 2011 | 33 | 21 | 7 | 8 | 6 | — | NAICS2007 |
| 2012 | 36 | 21 | 8 | 8 | 5 | — | NAICS2012 |
| 2013 | 36 | 21 | 8 | 7 | 6 | — | NAICS2012 |
| 2014 | 37 | 24 | 9 | 9 | 6 | — | NAICS2012 |
| 2015 | 37 | 25 | 9 | 10 | 6 | — | NAICS2012 |
| 2016 | 39 | 24 | 10 | 9 | 5 | — | NAICS2012 |
| 2017 | 37 | 25 | 10 | 10 | 5 | — | NAICS2017 |
| 2018 | 38 | 28 | 12 | 12 | 4 | — | NAICS2017 |
| 2019 | 34 | 24 | 12 | 9 | 3 | — | NAICS2017 |
| 2020 | 31 | 20 | 9 | 8 | 3 | — | NAICS2017 |
| 2021 | 32 | 23 | 12 | 8 | 3 | — | NAICS2017 |
| 2022 | 32 | 24 | 9 | 12 | 3 | — | NAICS2022 |
| 2023 | 36 | 27 | 11 | 12 | 4 | — | NAICS2022 |