BMIE Market 07930

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,648 2020–2024 ACS 5-year estimate ±286 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,839 2020–2024 ACS 5-year estimate ±185 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,559 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,022 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$240,954 2020–2024 ACS 5-year estimate ±17,625 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.6 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,653 2020–2024 ACS 5-year estimate ±845 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$771,200 2020–2024 ACS 5-year estimate ±60,195 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	25.4 sq mi Census Gazetteer 2020
Restaurants	36 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07930
Restaurants per 10,000 residents	31.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+28.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+80.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	36 (range 30–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.28) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	73 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07930. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.28, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.5	80	40%	+32.2
Restaurant Opportunity Score	61.3	61	35%	+21.5
Market Momentum Score	72.7	73	25%	+18.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,648	69	40%	+27.4
Median household income (ACS)	240,954	100	40%	+39.8
Households (ACS)	2,839	66	20%	+13.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	28.6	70	35%	+24.5
Restaurants per 10,000 residents (lower = more room)	41.6	13	25%	+3.2
Population (ACS)	8,648	69	20%	+13.7
Median household income (ACS)	240,954	100	20%	+19.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	20	77	50%	+38.7
10-year restaurant growth	28.6	70	30%	+21.0
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (71)

By cuisine

American 14 · Sandwiches 9 · Bakery 8 · Italian 8 · Coffee 7 · Dessert 5 · Mexican 4 · Pizza 4 · Juice / smoothies 3 · Latin American (other) 3 · Asian 2 · Burgers 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Japanese 2 · Steakhouse 2 · Sushi 2 · Chinese 1 · European 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 41 · Quick service 11 · Bar 10 · Casual dining 10 · Bakery 9 · Specialty food shop 8 · Dessert 6 · Coffee shop 5 · Café 4 · Juice, smoothie, tea 4 · Catering 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
5 Brothers Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	79 W Main St	open
Anyevent Llc	Restaurant (service type not stated)		555 Main St	open
Artista Salumeria	Specialty food shop · Quick service	Sandwiches · Italian	423 Main St	open
Aztec Authentic Mexican Restaurant Azteca Mexican Restaurants	Restaurant (service type not stated)	Mexican · Latin American (other)	35 Perry St	open
Bagel Cafe Of Chester	Other	Sandwiches	233 US Highway 206 S	open
Bella's	Restaurant (service type not stated) · Casual dining	Italian · American	30 Main St	open
Benito's Trattoria	Restaurant (service type not stated)	Italian · European	44 Main St	open
Bill's Luncheonette	Casual dining · Restaurant (service type not stated)	American	455 North Rd	open
Black River Candy Shoppe	Dessert	Dessert	44 Main St	open
Bon Devil	Dessert · Bakery	Dessert · Bakery	4 Mill Ridge Ln	open
Chester Bagel & Deli	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	17 W Main St	open
Chester Diner	Casual dining · Restaurant (service type not stated)	American	65 US-206	open
Chester Diner	Restaurant (service type not stated)		65 US-206	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	537 US Hwy 206 470	open
Dan Daniels Inc	Restaurant (service type not stated)		385 State Route 24 Ste 3e	open
Domo 7 Japaese Restaurant	Restaurant (service type not stated)	Japanese · Sushi	189 US-206	open
Domo 7 Japanese Restaurant	Restaurant (service type not stated)	Japanese · Asian · Sushi	189 Us-206	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	112 Rte 206 South	open
El Monte Coffee Roasters	Coffee shop · Café	Coffee	45 Perry St	open
Endless Summer Sun	Bar		9 Main St	open
Five Guys Five Guys	Quick service	Burgers · American	270 US-206	open
Fresco Mexican	Restaurant (service type not stated)	Mexican · Latin American (other)	137 Main St	open
From Soup To Donuts Llc	Restaurant (service type not stated)		385 State Route 24 Ste 3e	open
Gabe's Bagels at Chester	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	151 US-206	open
Giuseppe's Trattoria	Restaurant (service type not stated)	Italian · Pizza	191 US Highway 206 S	open
Giuseppes Trattoria - Pizzeria & Italian Restaurant - Chester NJ	Restaurant (service type not stated)	Italian · Pizza	191 US-206	open
Ho Ho Kitchen	Restaurant (service type not stated)	Chinese	Chester Springs Shopping Center	open
Hot Bagels & Deli	Specialty food shop · Quick service · Coffee shop	Sandwiches · Coffee	286 US Highway 206	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	390 US Highway 206	open
Lamplighter	Casual dining · Bar	American	190 W Main St	open
Lamplighter Restaurant and Pub	Bar · Restaurant (service type not stated) · Catering		190 North Rd	open
Larisons Restaurant	Restaurant (service type not stated)	Steakhouse · American	2 State Route 24	open
Linda's Biscotti	Bakery · Dessert	Bakery · Italian · Dessert	30 Main St	open
Linda’s Biscotti	Bakery	Bakery	324 State Route 24	open
Long Valley Foods Llc	Restaurant (service type not stated)		95 W Main St Ste 5297	open
Maria's	Coffee shop	Coffee	56 Main St # 2535	open
Maybury Douglas Associates, Inc.	Restaurant (service type not stated)		385 Route 24	open
Meeso	Restaurant (service type not stated)	American	137 Main St	open
Mini Mac Diner	Casual dining · Restaurant (service type not stated)	American	158 US-206	open
Mini Mac Drive In Inc	Restaurant (service type not stated)		158 US Highway 206	open
Mjk Services Llc	Restaurant (service type not stated)		95 W Main St Ste 5	open
Mmdc Llc	Restaurant (service type not stated)		71 W Main St	open
Monte Casa	Restaurant (service type not stated)		57 Main St	open
New York Pizza and Italian Restaurant	Restaurant (service type not stated)	Italian · Pizza	57 Main St #2	open
No Loose Ends Llc	Restaurant (service type not stated)		385 State Route 24 Ste 3e	open
Old Mill Tavern	Restaurant (service type not stated) · Casual dining · Bar		55 Rte 24	open
Panera Bread Panera Bread	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	141 US Highway 206 S	open
PH Steakhouse	Casual dining · Bar	Steakhouse · American	111 Main St	open
Playa Bowls Playa Bowls	Restaurant (service type not stated) · Juice, smoothie, tea · Bar	Healthy / salads / bowls · Juice / smoothies	230 Rt 206 N	open
Playa Bowls Playa Bowls	Quick service · Juice, smoothie, tea · Restaurant (service type not stated) · Bar	Healthy / salads / bowls · Juice / smoothies	230 Rt 206 N	open
PREN	Restaurant (service type not stated)	American	52 Main St	open
Quick Foods \| Chester	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	150 US-206	open
Rebel Sheep Wine Co.	Winery / distillery / taproom		15 North Rd	open
Redwoods Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	459 Main St	open
Robin's Nest	Casual dining		52 Main St. Unit 1	open
Roman Pizza	Restaurant (service type not stated)	Pizza · Italian	81 W Main St	open
Sally Lunn's Tea Room & Restaurant	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	15 Perry St	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	450 US-206	open
Sub Pub	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	127 Main St	open
Taylor's Ice Cream Parlor	Dessert	Ice cream / frozen desserts · Dessert	18 Main St	open
Thai Kitchen	Restaurant (service type not stated)	Thai · Asian	320 US-206	open
The Publick House Tavern & Inn	Casual dining · Bar	American	111 Main St	open
The Run-a-ton Group, Inc	Bakery	Bakery	4 Mill Ridge Ln Fl 1	open
The Sweet Spot Bake Shoppe Llc	Restaurant (service type not stated)		57 Main St	open
Tiger Mart Foods/Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	495 Main St	open
Wendy's Wendy's	Quick service	Burgers · American	35 U.S. Hwy 206 S.	open
Wholly Wholesome	Bar		401 State Route 24	open
Yophoric	Dessert	Ice cream / frozen desserts	235 Route 206 South	open
Dardan Restaurant Inc	Restaurant (service type not stated)		44 Main St # 44rear	closed
Kidtherapy-chester Llc-sba Small 7a Term	Restaurant (service type not stated)		95 W Main St	closed
Pren Chester Llc	Restaurant (service type not stated)		52 Main St Ste 1	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	20	—	—	—	1	SIC1987
1995	20	19	—	—	—	1	SIC1987
1996	25	24	—	—	—	1	SIC1987
1997	30	29	—	—	—	1	SIC1987
1998	29	26	15	7	4	1	NAICS1997
1999	28	25	12	7	6	1	NAICS1997
2000	25	23	12	6	5	1	NAICS1997
2001	24	21	12	5	4	2	NAICS1997
2002	27	24	13	4	7	1	NAICS1997
2003	27	24	13	5	6	2	NAICS2002
2004	29	26	13	5	8	2	NAICS2002
2005	32	29	12	8	9	2	NAICS2002
2006	32	29	12	7	10	2	NAICS2002
2007	36	32	13	10	9	2	NAICS2002
2008	36	31	10	13	8	2	NAICS2007
2009	32	26	9	11	6	2	NAICS2007
2010	32	27	8	13	6	2	NAICS2007
2011	35	30	10	14	6	3	NAICS2007
2012	37	32	12	13	7	2	NAICS2012
2013	35	28	9	15	4	2	NAICS2012
2014	37	29	11	15	3	2	NAICS2012
2015	39	31	12	15	4	2	NAICS2012
2016	44	37	16	15	6	2	NAICS2012
2017	40	32	13	14	5	—	NAICS2017
2018	38	30	14	12	4	—	NAICS2017
2019	41	33	16	13	4	—	NAICS2017
2020	42	34	14	14	6	—	NAICS2017
2021	40	33	13	13	7	—	NAICS2017
2022	38	31	13	12	6	—	NAICS2022
2023	42	36	14	14	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07930. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07934	3.7 mi	5	2023
07945	4.3 mi	14	2023
07836	4.5 mi	24	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.