BMIE Market 07920
Somerset County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 28,753 2020–2024 ACS 5-year estimate ±581 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 10,770 2020–2024 ACS 5-year estimate ±418 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 26,747 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 10,254 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $192,857 2020–2024 ACS 5-year estimate ±17,291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 46.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,476 2020–2024 ACS 5-year estimate ±212 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $799,900 2020–2024 ACS 5-year estimate ±35,168 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 27.2 sq mi Census Gazetteer 2020 |
| Restaurants | 34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07920 |
| Restaurants per 10,000 residents | 12.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +9.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -10.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +88.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +70.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 30 (range 26–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.25) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 72 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 92 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 55 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07920. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.25, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 92.1 | 92 | 40% | +36.8 |
| Restaurant Opportunity Score | 60.0 | 60 | 35% | +21.0 |
| Market Momentum Score | 54.8 | 55 | 25% | +13.7 |
Consumer Market Score: 92 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 28,753 | 88 | 40% | +35.2 |
| Median household income (ACS) | 192,857 | 99 | 40% | +39.5 |
| Households (ACS) | 10,770 | 87 | 20% | +17.4 |
Restaurant Opportunity Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -10.5 | 18 | 35% | +6.3 |
| Restaurants per 10,000 residents (lower = more room) | 11.8 | 65 | 25% | +16.3 |
| Population (ACS) | 28,753 | 88 | 20% | +17.6 |
| Median household income (ACS) | 192,857 | 99 | 20% | +19.8 |
Market Momentum Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 9.7 | 67 | 50% | +33.6 |
| 10-year restaurant growth | -10.5 | 18 | 30% | +5.4 |
| 20-year restaurant growth | 88.9 | 79 | 20% | +15.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (81)
By cuisine
Coffee 20 · American 13 · Italian 9 · Sandwiches 8 · Asian 7 · Bakery 7 · Pizza 7 · Dessert 4 · Japanese 4 · Chinese 3 · Sushi 3 · Thai 3 · Burgers 2 · Halal / kosher 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Mexican 2 · BBQ 1 · European 1 · French 1 · German / Eastern European 1 · Indian 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 49 · Café 15 · Quick service 12 · Coffee shop 10 · Bakery 9 · Bar 8 · Casual dining 6 · Dessert 5 · Specialty food shop 4 · Brewery / taproom 2 · Fast casual 2 · Juice, smoothie, tea 2 · Food truck 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 3 West | Restaurant (service type not stated) · Casual dining | American | 665 Martinsville Rd | open |
| 3 West | Restaurant (service type not stated) | American | 665 Martinsville Rd #101 | open |
| 3b Llc | Restaurant (service type not stated) | 95 Morristown Rd | open | |
| Bamboo Grille | Casual dining · Restaurant (service type not stated) · Bar | BBQ · American | 185 Madisonville Rd | open |
| Bangkok | Restaurant (service type not stated) | Japanese | 35 Lyons Mall | open |
| Barrister Coffee (at The Baker) | Coffee shop · Café | Coffee | 96 S Finley Ave | open |
| Bella's Burger Shack | Quick service | Burgers · American | 52 S Finley Ave #5C | open |
| Blu Bistro | Restaurant (service type not stated) | Mediterranean | 554 Allen Rd | open |
| Blue Cafe | Restaurant (service type not stated) · Café | Coffee · American | 60 S Finley Ave | open |
| Bright House 亮堂 | Restaurant (service type not stated) | Japanese · Sushi | 90 Keats Rd | open |
| Burger/Que | Restaurant (service type not stated) | Burgers | 403 King George Rd. | open |
| Cafe Figaro and Pizza &pizza | Café | Italian · Pizza · Coffee | 403 King George Rd #107 | open |
| Café Rustica | New Jersey | Restaurant (service type not stated) · Café | Italian · Coffee | 3188 Valley Rd | open |
| Cas' Pierogi & Kielbasa Food Truck | Quick service · Food truck | German / Eastern European | 30 Regent Cir | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Quick service | Mexican · Southwestern / Tex-Mex | 25 Mountainview Blvd | open |
| Chu's Cafe | Restaurant (service type not stated) | Chinese · Asian | 576 Allen Rd | open |
| Ciao | Restaurant (service type not stated) | Italian | 665 Martinsville Rd | open |
| Classic Foods, Inc. | Restaurant (service type not stated) | 21 Brownlee Pl Unit 385 | open | |
| Copper Kettle | Restaurant (service type not stated) · Café | Halal / kosher · Coffee | 118 S Finley Ave | open |
| Coppertop Pub | Bar | open | ||
| Dairy Queen | Dessert | Ice cream / frozen desserts | 562 Allen Rd | open |
| Dello Russo Enterprises | Restaurant (service type not stated) | 3188 Valley Rd | open | |
| Dominick's Pizza Liberty Corner | Restaurant (service type not stated) | Pizza · Sandwiches | 21 Church St | open |
| Dunkin' | Coffee shop | Coffee | 415 King George Rd | open |
| Dunkin' | Coffee shop | Coffee | 1 Verizon Way | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 558 Allen Rd | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 450 S Findley Ave | open |
| Finley Enterprise Llc | Restaurant (service type not stated) | 59 S Finley Ave | open | |
| Focacceria Ristorante | Restaurant (service type not stated) · Casual dining | Italian · American | 26 Church St | open |
| Four Kegs Ale & Lager Company | Brewery / taproom · Bar | 147 Haas Rd | open | |
| Frozen Falls | Dessert | Dessert · Ice cream / frozen desserts | 413 King George Rd | open |
| Grain House Restaurant | Bar · Restaurant (service type not stated) | American | 225 US Highway 202 | open |
| Hills of Herat Basking Ridge | Restaurant (service type not stated) | Middle Eastern · Halal / kosher | 665 Martinsville Rd | open |
| Hunan | Restaurant (service type not stated) | Chinese · Asian | 445 S Finley Ave | open |
| Jersey Girl Chocolate | Dessert | Dessert | 20 Lewis St | open |
| Liberty Corner Home Brewing Club | Brewery / taproom · Bar | 381 Lyons Rd | open | |
| Liew & Lim Corp | Restaurant (service type not stated) | 665 Martinsville Rd | open | |
| Mae Naam Inc | Restaurant (service type not stated) | 25 Mountainview Blvd | open | |
| Mariana's Deli | Specialty food shop · Quick service | Sandwiches | 35 S Finley Ave | open |
| Miraku Sushi | Restaurant (service type not stated) | Japanese · Sushi | 11 Lyons Mall | open |
| Mizu Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 41 S Finley Ave | open |
| Morristown Restaurants, L.l.c | Restaurant (service type not stated) | 16 Ridge St | open | |
| New Ling Ling Asian Cuisine | Restaurant (service type not stated) | Asian · Chinese | 665 Martinsville Rd | open |
| O'Bagel O'Bagel | Bakery · Coffee shop | Bakery · Coffee | 403 King George Rd | open |
| O'Bagel and Deli | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 665 Martinsville Rd | open |
| Origin French Thai | Restaurant (service type not stated) | Thai · French · Asian | 25 Mountainview Blvd | open |
| Panera Bread Panera Bread | Bakery · Fast casual | Bakery · Sandwiches · Healthy / salads / bowls | 25 Mountain View Boulevard | open |
| Pizza Da Napoli | Restaurant (service type not stated) | Pizza | 973 South Finley Ave. | open |
| Port City Java | Café | Coffee | 140 Mountain Rd | open |
| Priscilla's Pantry | Café · Quick service · Specialty food shop · Bakery | Coffee · Sandwiches · Bakery | 199 Morristown Rd | open |
| Priscilla's Pantry | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 534 Lyons Rd | open |
| Red Oak Grille | Restaurant (service type not stated) · Casual dining · Bar | American | 579 Allen Rd | open |
| Ridge Bagel & Cafe | Bakery · Quick service · Specialty food shop · Café | Bakery · Sandwiches · Coffee | 55 S Maple Ave | open |
| Ridge Tavern | Restaurant (service type not stated) | American | 55 S Finley Ave | open |
| Sam Bagelry Corp | Restaurant (service type not stated) | 403 King George Rd | open | |
| Sienna's Pizzeria | Quick service | Pizza · Italian | 973 S Finley Ave | open |
| SoBolbaskingridge | Juice, smoothie, tea | Juice / smoothies | 1 Brownlee Pl | open |
| Soup Shoppe | Restaurant (service type not stated) · Café | Sandwiches · Coffee | 665 Martinsville Rd | open |
| Starbucks Starbucks | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 655 Martinsville Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 1 Verizon Way | open |
| Subway | Other | Sandwiches | 28 Lyons Mall | open |
| Sugary's | Café · Coffee shop · Bakery | Coffee · Bakery | 10 Fairview Dr S | open |
| Tandoori Mela | Restaurant (service type not stated) · Casual dining | Indian · American | 562 Allen Rd | open |
| Taste of Thai | Restaurant (service type not stated) | Thai · Asian | 35 Lyons Mall | open |
| Thai Villa | Restaurant (service type not stated) | Thai · Asian | 35 Lyons Mall | open |
| The Bistro - Eat. Drink. Connect.® | Restaurant (service type not stated) · Bar | 595 Martinsville Rd | open | |
| The grain house | Quick service · Café | American · Coffee | open | |
| The Ridge Restaurant & Pizza | Restaurant (service type not stated) | Pizza · Italian | 25 S Finley Ave | open |
| The Stone Bean Pastry and Bubble Tea | Café · Juice, smoothie, tea · Coffee shop | Coffee · Tea / bubble tea | 403 King George Rd | open |
| The Wine Rack | Bar | 572 Allen Rd | open | |
| Toca Vez | Restaurant (service type not stated) | Steakhouse · Mexican · Latin American (other) | 95 Morristown Rd | open |
| Trading Post Restaurant | Restaurant (service type not stated) | 80 Allen Rd | open | |
| Trattoria Bolu | Restaurant (service type not stated) | Italian · Pizza · European | 100 Marketplace Center, 25 Mountainview Blvd | open |
| UHG Cafe | Café · Restaurant (service type not stated) · Quick service | Coffee | 159 Morristown Rd | open |
| Veneto Trattoria | Restaurant (service type not stated) | Italian | 554 Allen Rd | open |
| Vesuvio Pizza | Restaurant (service type not stated) | Italian · Pizza | 556 Allen Rd | open |
| Vine Restaurant | Restaurant (service type not stated) | American | 95 Morristown Rd | open |
| Washington House Restaurant | Restaurant (service type not stated) · Casual dining | American | 55 S Finley Ave | open |
| Z & C Ll68 Inc Dba Tsuru Japanese Cuisine | Restaurant (service type not stated) | 413 King George Rd | open | |
| Mystic Lobster Roll Co. | Restaurant (service type not stated) | Seafood | 403 King George Rd | closed |
| Parker Landscape Design | Restaurant (service type not stated) | 150 Allen Rd Ste 108 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 21 | 20 | — | — | — | 1 | SIC1987 |
| 1995 | 18 | 18 | — | — | — | — | SIC1987 |
| 1996 | 18 | 18 | — | — | — | — | SIC1987 |
| 1997 | 22 | 22 | — | — | — | — | SIC1987 |
| 1998 | 21 | 13 | 8 | 3 | 1 | — | NAICS1997 |
| 1999 | 24 | 14 | 9 | 4 | — | — | NAICS1997 |
| 2000 | 25 | 13 | 10 | 2 | — | — | NAICS1997 |
| 2001 | 26 | 14 | 9 | 4 | — | — | NAICS1997 |
| 2002 | 27 | 19 | 14 | 4 | — | — | NAICS1997 |
| 2003 | 29 | 18 | 11 | 4 | 2 | — | NAICS2002 |
| 2004 | 32 | 26 | 15 | 7 | 4 | — | NAICS2002 |
| 2005 | 35 | 30 | 18 | 8 | 4 | — | NAICS2002 |
| 2006 | 32 | 27 | 16 | 7 | 4 | — | NAICS2002 |
| 2007 | 30 | 25 | 14 | 6 | 5 | — | NAICS2002 |
| 2008 | 33 | 28 | 14 | 8 | 6 | — | NAICS2007 |
| 2009 | 33 | 28 | 12 | 10 | 6 | — | NAICS2007 |
| 2010 | 41 | 34 | 16 | 11 | 7 | — | NAICS2007 |
| 2011 | 46 | 38 | 18 | 12 | 8 | — | NAICS2007 |
| 2012 | 49 | 39 | 14 | 17 | 8 | — | NAICS2012 |
| 2013 | 46 | 38 | 14 | 15 | 9 | — | NAICS2012 |
| 2014 | 42 | 34 | 11 | 14 | 9 | — | NAICS2012 |
| 2015 | 42 | 35 | 11 | 14 | 10 | — | NAICS2012 |
| 2016 | 41 | 31 | 12 | 12 | 7 | — | NAICS2012 |
| 2017 | 45 | 33 | 14 | 12 | 7 | — | NAICS2017 |
| 2018 | 43 | 31 | 13 | 13 | 5 | — | NAICS2017 |
| 2019 | 48 | 32 | 14 | 13 | 5 | — | NAICS2017 |
| 2020 | 47 | 32 | 14 | 13 | 5 | — | NAICS2017 |
| 2021 | 44 | 31 | 13 | 14 | 4 | — | NAICS2017 |
| 2022 | 43 | 33 | 14 | 15 | 4 | — | NAICS2022 |
| 2023 | 43 | 34 | 17 | 12 | 5 | — | NAICS2022 |