BMIE Market 07924
Somerset County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 7,713 2020–2024 ACS 5-year estimate ±146 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,610 2020–2024 ACS 5-year estimate ±243 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 7,534 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,801 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $236,042 2020–2024 ACS 5-year estimate ±32,935 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 40.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,297 2020–2024 ACS 5-year estimate ±315 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $785,100 2020–2024 ACS 5-year estimate ±83,077 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 12.0 sq mi Census Gazetteer 2020 |
| Restaurants | 24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07924 |
| Restaurants per 10,000 residents | 31.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +4.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +26.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +41.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 28 (range 24–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 60 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 80 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 34 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07924. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.09, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 79.6 | 80 | 40% | +31.8 |
| Restaurant Opportunity Score | 55.2 | 55 | 35% | +19.3 |
| Market Momentum Score | 33.7 | 34 | 25% | +8.4 |
Consumer Market Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 7,713 | 67 | 40% | +26.8 |
| Median household income (ACS) | 236,042 | 99 | 40% | +39.8 |
| Households (ACS) | 2,610 | 65 | 20% | +13.0 |
Restaurant Opportunity Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 4.4 | 49 | 35% | +17.2 |
| Restaurants per 10,000 residents (lower = more room) | 31.1 | 19 | 25% | +4.7 |
| Population (ACS) | 7,713 | 67 | 20% | +13.4 |
| Median household income (ACS) | 236,042 | 99 | 20% | +19.9 |
Market Momentum Score: 34 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -11.1 | 18 | 50% | +8.9 |
| 10-year restaurant growth | 4.4 | 49 | 30% | +14.8 |
| 20-year restaurant growth | 26.3 | 50 | 20% | +10.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (46)
By cuisine
Italian 7 · American 6 · Coffee 5 · Pizza 5 · Dessert 3 · Ice cream / frozen desserts 3 · Sandwiches 3 · Asian 2 · Bakery 2 · European 2 · Mexican 2 · Breakfast 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1 · Vegetarian 1
By type
Restaurant (service type not stated) 33 · Quick service 6 · Casual dining 5 · Café 4 · Coffee shop 4 · Dessert 4 · Bakery 3 · Bar 3 · Specialty food shop 3 · Juice, smoothie, tea 2 · Catering 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Asian Delight | Restaurant (service type not stated) | Asian | 75 Morristown Rd | open |
| Bagel Bin | Bakery | Bakery | 37 Olcott Sq | open |
| Bagels-4-U BAGELS-4-U | Bakery | Bakery · Breakfast | 80 Morristown Rd | open |
| Baskin-Robbins Baskin-Robbins | Bakery · Quick service · Dessert · Coffee shop | Ice cream / frozen desserts · Dessert · Coffee | 108 Morristown Rd | open |
| Bernards Cafe | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 8 Mine Brook Rd | open |
| Bernardsville Deli & Food Store | Specialty food shop · Quick service | Sandwiches | 75 Morristown Rd | open |
| Bistro Seven Three | Restaurant (service type not stated) | American · European | 73 Mine Brk Rd | open |
| Buona Pizza | Restaurant (service type not stated) | Pizza · Italian | 19 Olcott Sq | open |
| Burger King | Quick service | 76 Morristown Road | open | |
| Chianti Wood Fired Pizza | Restaurant (service type not stated) | Italian · Pizza | 159 Morristown Rd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 80 Morristown Rd | open |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 109 Morristown Rd 109 Morristown Rd | open |
| Dj Bernards, Llc | Restaurant (service type not stated) | 80 Morristown Rd | open | |
| Equus Restaurant | Restaurant (service type not stated) | American | 1 Mill St | open |
| Finishing Touch Auto Care | Restaurant (service type not stated) | 80 Morristown Rd | open | |
| Fresh Press Juice Co. | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 80 Morristown Rd | open |
| Gloria Donut Corp | Restaurant (service type not stated) | 61 Claremont Rd Ste 2b | open | |
| Java Bernardsville Llc | Restaurant (service type not stated) | 108 Morristown Rd | open | |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 80 Morristown Road | open |
| Koll Center 5, Llc | Restaurant (service type not stated) | 75 Morristown Rd | open | |
| Le Petit Chateau | Restaurant (service type not stated) · Casual dining · Bar | American | 121 Claremont Rd | open |
| Lenny's Pizzeria & Trattoria | Restaurant (service type not stated) | Italian · Pizza | 80 Morristown Rd | open |
| Mariannas Pizza Cafe | Restaurant (service type not stated) | Pizza | 12 Claremont Rd | open |
| Mendenhall Inn Restaurant | Restaurant (service type not stated) · Bar | 16 Dayton St | open | |
| Monterey Fine Foods | Specialty food shop · Quick service · Catering | Sandwiches | 167 Morristown Rd | open |
| Nicoletta Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 107 Morristown Rd | open |
| Osteria Morini Osteria Morini DC | Restaurant (service type not stated) | Italian · European | 107 Morristown Rd | open |
| Pedro Belasquez | Restaurant (service type not stated) | 16 CLAREMONT Rd Floor 3 | open | |
| Penguin Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 3 Claremont Rd | open |
| Plaza Tikal | Restaurant (service type not stated) | Mexican · Latin American (other) | 19 Quimby Ln | open |
| Rainbow Snow - Retro-Inspired Shaved Ice | Dessert | 80 Morristown Rd | open | |
| Ricky’s Thai Bernardsville Ricky’s Thai Hillsborough | Restaurant (service type not stated) | Thai | 80 Morristown Rd | open |
| Rudolph's Steakhouse | Restaurant (service type not stated) · Casual dining | Steakhouse · Italian · American | 1 Mill St | open |
| Sette | Restaurant (service type not stated) · Casual dining | Italian · American | 7 Mine Brk Rd | open |
| Soup Man | Restaurant (service type not stated) | 100 Morristown Rd | open | |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 80 Morristown Rd | open |
| Taco-shop | Restaurant (service type not stated) | 30 Olcott Sq | open | |
| Taekwon Coffee | Café · Juice, smoothie, tea · Coffee shop | Coffee · Tea / bubble tea | 69 Mine Brk Rd | open |
| Thai Villa Nj Llc | Restaurant (service type not stated) | 80 Morristown Rd | open | |
| The Coffee Shop | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 23 Olcott Sq | open |
| The Grill | Restaurant (service type not stated) | 159 Morristown Rd | open | |
| The Station Tavern by David Burke | Casual dining · Bar | 45 Mine Brook Rd | open | |
| Tsuki Japanese Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 23 Mine Brk Rd | open |
| Village Donuts Llc | Restaurant (service type not stated) | 61 Claremont Rd Ste 2b | open | |
| Vita Foods Inc | Restaurant (service type not stated) | 80 Morristown Rd | open | |
| Vita Foods Incorporated | Restaurant (service type not stated) | 80 Morristown Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 17 | 17 | — | — | — | — | SIC1987 |
| 1995 | 13 | 13 | — | — | — | — | SIC1987 |
| 1996 | 21 | 21 | — | — | — | — | SIC1987 |
| 1997 | 20 | 20 | — | — | — | — | SIC1987 |
| 1998 | 22 | 21 | 11 | 5 | 5 | — | NAICS1997 |
| 1999 | 21 | 20 | 10 | 5 | 5 | — | NAICS1997 |
| 2000 | 18 | 17 | 8 | 4 | 5 | — | NAICS1997 |
| 2001 | 22 | 21 | 11 | 5 | 5 | — | NAICS1997 |
| 2002 | 22 | 21 | 12 | 4 | 5 | 1 | NAICS1997 |
| 2003 | 20 | 19 | 10 | 5 | 4 | 1 | NAICS2002 |
| 2004 | 22 | 20 | 10 | 6 | 4 | 1 | NAICS2002 |
| 2005 | 21 | 18 | 8 | 6 | 4 | 1 | NAICS2002 |
| 2006 | 25 | 23 | 12 | 7 | 4 | 1 | NAICS2002 |
| 2007 | 26 | 25 | 12 | 7 | 6 | — | NAICS2002 |
| 2008 | 25 | 24 | 11 | 7 | 6 | — | NAICS2007 |
| 2009 | 24 | 23 | 10 | 7 | 6 | — | NAICS2007 |
| 2010 | 25 | 24 | 10 | 7 | 7 | — | NAICS2007 |
| 2011 | 27 | 26 | 12 | 8 | 6 | — | NAICS2007 |
| 2012 | 26 | 24 | 12 | 6 | 6 | — | NAICS2012 |
| 2013 | 25 | 23 | 11 | 6 | 6 | — | NAICS2012 |
| 2014 | 27 | 25 | 12 | 6 | 7 | — | NAICS2012 |
| 2015 | 25 | 24 | 13 | 5 | 6 | — | NAICS2012 |
| 2016 | 30 | 29 | 16 | 5 | 8 | — | NAICS2012 |
| 2017 | 28 | 27 | 11 | 8 | 8 | — | NAICS2017 |
| 2018 | 28 | 27 | 9 | 10 | 8 | — | NAICS2017 |
| 2019 | 27 | 27 | 10 | 9 | 8 | — | NAICS2017 |
| 2020 | 27 | 27 | 8 | 10 | 9 | — | NAICS2017 |
| 2021 | 29 | 29 | 9 | 11 | 9 | — | NAICS2017 |
| 2022 | 26 | 26 | 9 | 11 | 6 | — | NAICS2022 |
| 2023 | 24 | 24 | 9 | 10 | 5 | — | NAICS2022 |