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BMIE Market 07977

Somerset County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)917
2020–2024 ACS 5-year estimate ±254 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households303
2020–2024 ACS 5-year estimate ±109 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count669
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units264
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$150,875
2020–2024 ACS 5-year estimate ±84,055 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age35.8
2020–2024 ACS 5-year estimate ±17 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home value$870,600
2020–2024 ACS 5-year estimate ±91,536 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area2.0 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07977
Restaurants per 10,000 residents29.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-40.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-25.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+50.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20283 (range 0–5)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score39 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score56 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score34 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score20 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 39 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score56.35640%+22.5
Restaurant Opportunity Score33.83435%+11.8
Market Momentum Score20.02025%+5.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)9173040%+12.2
Median household income (ACS)150,8759640%+38.5
Households (ACS)3032820%+5.6
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 34 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-251235%+4.1
Restaurants per 10,000 residents (lower = more room)32.71825%+4.4
Population (ACS)9173020%+6.1
Median household income (ACS)150,8759620%+19.2
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-40750%+3.5
10-year restaurant growth-251230%+3.5
20-year restaurant growth506520%+13.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

American 2 · Coffee 2 · Italian 2 · Bakery 1 · Dessert 1 · European 1 · Mediterranean 1

By type

Restaurant (service type not stated) 4 · Café 2 · Bakery 1 · Bar 1 · Coffee shop 1 · Dessert 1

NameTypeCuisineAddressStatus
Cafe AzzurroCafé · Coffee shopItalian · Coffee141 Main Stopen
Cocoluxe Fine PastriesBakery · Dessert · CaféBakery · Dessert · Coffee161 Main Stopen
IL Monello Il MonelloRestaurant (service type not stated)Italian · Mediterranean · European89 Main Stopen
Limestone CafeRestaurant (service type not stated)American89 Main Stopen
NatirarRestaurant (service type not stated)2 Main Stopen
Ninety AcresRestaurant (service type not stated)American200 Natirar Dropen
The Club at NatirarBar2 Main St.open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
199633SIC1987
199733SIC1987
1998211NAICS1997
1999211NAICS1997
20001NAICS1997
2001211NAICS1997
2002211NAICS1997
20033211NAICS2002
2004422NAICS2002
20054211NAICS2002
200643111NAICS2002
20077321NAICS2002
20087312NAICS2007
20095321NAICS2007
20104211NAICS2007
20115321NAICS2007
20126321NAICS2012
20137431NAICS2012
20147431NAICS2012
20157431NAICS2012
20168541NAICS2012
2017743NAICS2017
2018854NAICS2017
2019854NAICS2017
2020643NAICS2017
2021643NAICS2017
2022643NAICS2022
2023533NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07977. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
079341.5 mi52023
079312.8 mi32018
079243.3 mi242023
079214.1 mi112023
079794.1 mi11999
088584.9 mi32023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.