BMIE Market 08733

Ocean County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	2,816 2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,069 2020–2024 ACS 5-year estimate ±101 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,752 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	962 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$85,750 2020–2024 ACS 5-year estimate ±22,028 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.0 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,853 2020–2024 ACS 5-year estimate ±361 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$248,400 2020–2024 ACS 5-year estimate ±34,205 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.3 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08733
Restaurants per 10,000 residents	43.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-31.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-13.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+8.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 9–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	39 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	32 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	17 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08733. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.24, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.1	58	40%	+23.2
Restaurant Opportunity Score	32.5	32	35%	+11.4
Market Momentum Score	17.2	17	25%	+4.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	2,816	51	40%	+20.4
Median household income (ACS)	85,750	69	40%	+27.6
Households (ACS)	1,069	51	20%	+10.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-13.3	17	35%	+5.8
Restaurants per 10,000 residents (lower = more room)	46.2	11	25%	+2.7
Population (ACS)	2,816	51	20%	+10.2
Median household income (ACS)	85,750	69	20%	+13.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 17 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-31.6	9	50%	+4.5
10-year restaurant growth	-13.3	17	30%	+5.0
20-year restaurant growth	8.3	39	20%	+7.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

American 7 · Coffee 4 · Italian 4 · Pizza 3 · Breakfast 2 · Dessert 2 · Mexican 2 · Sandwiches 2 · Asian 1 · Bakery 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chinese 1 · Ice cream / frozen desserts 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Sushi 1

By type

Restaurant (service type not stated) 15 · Quick service 6 · Casual dining 5 · Bakery 2 · Bar 2 · Café 2 · Coffee shop 2 · Dessert 2 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Alba's Pub	Bar · Casual dining		2313 County Rte 547	open
All Star Bagels	Café	Coffee	307 Lake St	open
Bagel Bistro & Grille	Bakery · Café	Bakery · Coffee · Breakfast	314 NJ-70	open
Cruz World Shipping Inc	Restaurant (service type not stated)		200 Union Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	506 Route 70	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	104 NJ-70	open
Great Wok	Restaurant (service type not stated)	Chinese · Asian	662 Route 70	open
Italy's Best Pizza	Restaurant (service type not stated)	Italian · Pizza	652 Route 70	open
La Bove Grande	Restaurant (service type not stated) · Quick service	Italian · American · Mexican	800 Route 70	open
La Gondola Pizzeria Restaurant	Restaurant (service type not stated)	Italian · Pizza	419 NJ-70	open
Lakehurst Diner Restaurant	Casual dining · Restaurant (service type not stated)	American	401 NJ-70	open
Lakehurst Pizza Inc	Restaurant (service type not stated)		21 Union Ave	open
Lucky 7 Deli	Specialty food shop · Quick service	Sandwiches · American	408 NJ-70	open
Luigi's Restaurant, Lounge & Pizzeria	Restaurant (service type not stated)	Italian	21 Union Ave	open
Madd Dogg Franks Hot Dogs & Subs	Quick service · Restaurant (service type not stated)	Sandwiches	11 Union Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	98 Rt 70	open
Mrs. Walker's Ice Cream Parlor	Dessert	Ice cream / frozen desserts · Dessert	22 Union Ave	open
Plaza Diner	Casual dining	American	686 Route 70 No 70	open
Sandy's Cozy Corner	Restaurant (service type not stated)	American · Breakfast	414 RT-70	open
Taqueria La Michoacana	Restaurant (service type not stated)	Mexican · Latin American (other)	26 Union Ave	open
The Lakehurst Diner	Casual dining · Restaurant (service type not stated) · Quick service	American	401 RT-70	open
Three B's Bar and Bistro	Casual dining · Bar	American	314 Route 70	open
Tokyo Sushi & Hibachi	Restaurant (service type not stated)	Japanese · Sushi	26 Union Ave	open
Treasure Chest	Restaurant (service type not stated)	Cajun, Creole, Southern	666 Route 70	open
Wawa	Coffee shop	Coffee	408 Route 70	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	16	13	—	—	—	3	SIC1987
1995	16	13	—	—	—	3	SIC1987
1996	20	17	—	—	—	3	SIC1987
1997	22	20	—	—	—	2	SIC1987
1998	24	17	9	6	2	2	NAICS1997
1999	24	17	10	4	3	2	NAICS1997
2000	17	14	7	5	2	2	NAICS1997
2001	14	11	7	3	1	2	NAICS1997
2002	16	13	10	3	—	2	NAICS1997
2003	14	12	10	2	—	1	NAICS2002
2004	13	11	9	2	—	1	NAICS2002
2005	14	11	7	4	—	2	NAICS2002
2006	13	11	7	4	—	2	NAICS2002
2007	15	13	8	4	1	1	NAICS2002
2008	14	11	7	3	1	1	NAICS2007
2009	15	12	7	4	1	1	NAICS2007
2010	15	12	7	4	1	1	NAICS2007
2011	15	12	7	4	1	1	NAICS2007
2012	16	15	11	3	1	1	NAICS2012
2013	19	15	11	3	1	2	NAICS2012
2014	20	17	13	3	1	1	NAICS2012
2015	19	16	10	5	1	1	NAICS2012
2016	20	18	11	4	3	1	NAICS2012
2017	19	18	11	4	3	—	NAICS2017
2018	20	19	11	5	3	—	NAICS2017
2019	20	19	11	5	3	—	NAICS2017
2020	16	15	7	5	3	—	NAICS2017
2021	14	14	7	4	3	—	NAICS2017
2022	13	13	6	4	3	—	NAICS2022
2023	13	13	6	4	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08733. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08759	4.5 mi	23	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.