BMIE Market 08812
Somerset County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 14,224 2020–2024 ACS 5-year estimate ±462 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,730 2020–2024 ACS 5-year estimate ±358 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 14,296 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,090 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $118,316 2020–2024 ACS 5-year estimate ±15,815 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,866 2020–2024 ACS 5-year estimate ±143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $442,900 2020–2024 ACS 5-year estimate ±29,337 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 5.1 sq mi Census Gazetteer 2020 |
| Restaurants | 50 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08812 |
| Restaurants per 10,000 residents | 30.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +4.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +6.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +38.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +51.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 51 (range 47–54) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.11) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 66 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 81 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 57 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08812. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.11, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 80.9 | 81 | 40% | +32.4 |
| Restaurant Opportunity Score | 54.9 | 55 | 35% | +19.2 |
| Market Momentum Score | 57.1 | 57 | 25% | +14.3 |
Consumer Market Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 14,224 | 76 | 40% | +30.3 |
| Median household income (ACS) | 118,316 | 90 | 40% | +35.9 |
| Households (ACS) | 4,730 | 73 | 20% | +14.7 |
Restaurant Opportunity Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 6.4 | 51 | 35% | +17.8 |
| Restaurants per 10,000 residents (lower = more room) | 35.2 | 16 | 25% | +4.0 |
| Population (ACS) | 14,224 | 76 | 20% | +15.2 |
| Median household income (ACS) | 118,316 | 90 | 20% | +18.0 |
Market Momentum Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 4.2 | 61 | 50% | +30.3 |
| 10-year restaurant growth | 6.4 | 51 | 30% | +15.3 |
| 20-year restaurant growth | 38.9 | 58 | 20% | +11.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (105)
By cuisine
American 14 · Coffee 13 · Bakery 9 · Asian 8 · Dessert 8 · Pizza 8 · Breakfast 6 · Italian 6 · Latin American (other) 6 · Burgers 5 · Mexican 5 · Sandwiches 5 · Chinese 4 · Ice cream / frozen desserts 4 · Chicken / wings 3 · Healthy / salads / bowls 3 · Seafood 3 · BBQ 2 · Japanese 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · British / Irish pub food 1 · Filipino 1 · Halal / kosher 1 · Peruvian 1 · Southeast Asian (other) 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 68 · Quick service 13 · Bakery 12 · Casual dining 12 · Bar 11 · Café 11 · Dessert 10 · Coffee shop 9 · Specialty food shop 4 · Fast casual 2 · Juice, smoothie, tea 2 · Food truck 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 197 North Inc | Restaurant (service type not stated) | 197 North Ave | open | |
| 30 Burgers | Specialty food shop · Quick service | Burgers · Sandwiches | 14 S Washington Ave | open |
| Agha’s Grill & Pizza | Quick service · Restaurant (service type not stated) | Pizza · Chicken / wings | 34 US-22 | open |
| Amaxopoulos Niotis Inc | Restaurant (service type not stated) | 238 North Ave | open | |
| Avellino's Pizzeria & Sports Bar | Restaurant (service type not stated) | Italian · Pizza | 625 Bound Brook Rd | open |
| Bagel & Grill | Bakery | Bakery | 207A Route 22 East | open |
| Bakery Delight | Bakery · Dessert | Bakery · Dessert | 246 North Ave | open |
| Bar 22 | Bar | 398-400 us 22 west | open | |
| Blue Sheep Bake Shop | Restaurant (service type not stated) | 349 Us Highway 22 | open | |
| Bonefish Grill | Restaurant (service type not stated) | Seafood | 215 Route 22 East | open |
| Bread Cafe Bakery | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 285 US-22 | open |
| Bridgewater Pizza Llc | Restaurant (service type not stated) | 239 US Highway 22 | open | |
| Bronze Envy Llc | Restaurant (service type not stated) | 326 US Highway 22 | open | |
| Bubz Boba Bar | Restaurant (service type not stated) | open | ||
| Burger King Burger King | Quick service | Burgers · American | 178 US-22 | open |
| Cafe Nune | Café · Juice, smoothie, tea · Fast casual | Coffee · Juice / smoothies · Healthy / salads / bowls | 112 N Washington Ave | open |
| Camroc Llc | Restaurant (service type not stated) | 14 S Washington Ave | open | |
| Capital Craft | Casual dining · Bar | 171 US-22 | open | |
| Carl's Corner Ice Cream Shoppe | Dessert | Ice cream / frozen desserts | 14 S Washington Ave | open |
| Carrabba's Italian Grill Carrabba's Italian Grill | Casual dining · Restaurant (service type not stated) · Bar | Italian | 200 US Hwy Route 22 West | open |
| Chengdu 1 Palace | Restaurant (service type not stated) | Chinese · Asian | 100 US-22 | open |
| Chengdu Style Restaurant | Restaurant (service type not stated) | Chinese · Seafood · Asian | 19 US-22 | open |
| Chicken Holiday | Restaurant (service type not stated) | Chicken / wings | 390 North Ave | open |
| China Garden | Restaurant (service type not stated) | Chinese | 209 North Ave | open |
| Clark Pizza Llc | Restaurant (service type not stated) | 239 US Highway 22 | open | |
| College Park Pizza Llc | Restaurant (service type not stated) | 239 US Highway 22 | open | |
| Dairy Quick | Dessert | Ice cream / frozen desserts · Dessert | 615 Bound Brook Rd | open |
| Daluca's Cafe | Café · Coffee shop | Coffee · Sandwiches | 350 North Ave | open |
| Dan Zai Ramen & Sushi House | Restaurant (service type not stated) | Asian · Sushi · Japanese | 299 US-22 East | open |
| Deli Cream | Coffee shop · Café | Breakfast · Coffee | 387 North Ave | open |
| Discount Liquors | Bar | 252 North Ave | open | |
| Drexel Pizza Llc | Restaurant (service type not stated) | 239 US Highway 22 | open | |
| Duck Donuts | Coffee shop · Restaurant (service type not stated) · Dessert · Café · Bakery | Coffee · Dessert · Breakfast | 215 Rte 22 E | open |
| Dunellen Bagel | Bakery | Bakery · Breakfast | 390 North Ave | open |
| Dunellen Bakery | Bakery | Bakery | 215 North Ave | open |
| Dunellen BBQ | Restaurant (service type not stated) | BBQ · Spanish / tapas | 626 Bound Brook Rd #1 | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 326 Route 22 West Green brook plaza | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 227 Route 22 East | open |
| Dunkin' | Restaurant (service type not stated) | 17 US Highway 22 | open | |
| Dunkin' Donuts Duck Donuts | Bakery · Restaurant (service type not stated) · Dessert · Coffee shop · Café | Dessert · Coffee · Breakfast · Bakery | 227 Rte 22 E | open |
| Dynasty Restaurant | Restaurant (service type not stated) | Asian | 100 US Highway 22 | open |
| El Creador | Restaurant (service type not stated) | Latin American (other) | 187 North Ave | open |
| El Pueblerino mexican restaurant and taqueria | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 209 North Ave | open |
| Fiesta bistro, LLC | Restaurant (service type not stated) · Casual dining | American · Mexican | 328 Greenbrook Rd | open |
| Fornos Pizza Co. | Restaurant (service type not stated) | Pizza | 353 US-22 | open |
| Gelishis | Restaurant (service type not stated) | Filipino · American | 269A US-22 | open |
| Giuseppe Pizza of Green Brook | Restaurant (service type not stated) | Pizza · Italian | 937 N Washington Ave | open |
| Golden Choice Corporation | Restaurant (service type not stated) | 310A North Ave | open | |
| Golden Sweets Bakery and Deli | Specialty food shop · Bakery · Quick service | Mexican · Bakery · Sandwiches · Latin American (other) | 34 US Highway 22 | open |
| Green Brook Drive In Llc | Restaurant (service type not stated) | 199 US Highway 22 | open | |
| Green Brook Restaurant Llc | Restaurant (service type not stated) | 171 US Highway 22 | open | |
| Green Cow Yogurt | Dessert | Ice cream / frozen desserts | 326 Route 22 West unit 11A | open |
| Green Lake Seafood and Dim Sum | Restaurant (service type not stated) | Chinese · Asian | 19 US-22 | open |
| House of Thai Cuisine With New Management Team | Restaurant (service type not stated) | Thai · Asian | 319 US-22 | open |
| il Forno A Legna, Dunellen | Restaurant (service type not stated) | Italian · Pizza | 390 North Ave | open |
| Indo Kitchen | Restaurant (service type not stated) | Southeast Asian (other) | 649 N Avenue Ext | open |
| J and G Texas Weiner Dunellen | Restaurant (service type not stated) | Breakfast | 238 North Ave | open |
| Jackie's Sweets | Coffee Shop & Dominican Cakes | Coffee shop · Café · Bakery | Coffee · Bakery | 330 North Ave | open |
| Just Subs Just Subs - Hillsborough | Specialty food shop · Quick service | Sandwiches | 285 Route 22 E | open |
| Koto Hibachi Asian Bistro & Bar | Casual dining · Bar | Asian · Japanese | 166 Route 22 W | open |
| Laurel Pizza Llc | Restaurant (service type not stated) | 239 Us Highway 22 Ste 307 | open | |
| Maggie Murray's Pub House | Bar · Casual dining | 119 N Washington Ave | open | |
| Mahant2016, Llc | Restaurant (service type not stated) | 17 US Highway 22 | open | |
| Mar Kar Inc | Restaurant (service type not stated) | 625 Bound Brook Rd | open | |
| McDonald's | Quick service | 227 US Highway 22 | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 10 Us Highway 22 | open |
| Mi Rincon Latino | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 248 North Ave | open |
| Mis Amigos | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 373 North Ave | open |
| Mr Assante Pizza | Restaurant (service type not stated) | Italian · Pizza | 201 US-22 | open |
| My Heavenly Place Christian Cafe | Café · Restaurant (service type not stated) | Coffee | 112 N Washington Ave | open |
| North Tavern / discount liquor store. | Bar | 254 North Ave | open | |
| Old Soles Llc | Restaurant (service type not stated) | 263 Us Highway 22 Unit C | open | |
| Outback Steakhouse | Restaurant (service type not stated) | Steakhouse | 98 US Highway 22 West | open |
| Panda Restaurant | Restaurant (service type not stated) | 350 North Ave | open | |
| Park 22 Diner | Casual dining · Restaurant (service type not stated) | American | 335 US Highway 22 | open |
| Perkins Family Restaurant | Restaurant (service type not stated) | Breakfast · American | 299 US Highway 22 | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 247 US Highway 22 | open |
| Planet Chicken | Restaurant (service type not stated) | Peruvian · Latin American (other) · Chicken / wings | 107 N Washington Ave | open |
| POURtuga Coffee House of GreenBrook | Coffee shop · Café | Coffee | 17 US-22 | open |
| Red White & Que Smokehouse | Restaurant (service type not stated) | BBQ · American | 150 US-22 | open |
| Rome Pizza | Restaurant (service type not stated) | Pizza · Italian | 334 North Ave | open |
| Roscoes Eatery | Restaurant (service type not stated) | Healthy / salads / bowls · American | 399 North Ave | open |
| Seafood Boil Seafood Boil & Co. | Restaurant (service type not stated) · Casual dining | Seafood · American | 201 North Ave | open |
| Shogun 22 | Restaurant (service type not stated) | Asian | 166 US Hwy 22 | open |
| Small Town Cafe and Bakery | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 189 North Ave | open |
| Sonic Drive-In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 199 Route 22 East | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 287 US Highway 22 | open |
| Subway | Other | Sandwiches | 326 US Highway 22 | open |
| Supreme Halal Meat & Grill | Casual dining · Specialty food shop · Bar | Halal / kosher | 349 US-22 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 225-227 US Highway 22 | open |
| Tasty Nutrition | Juice, smoothie, tea · Fast casual | Healthy / salads / bowls · Juice / smoothies | 375 North Ave | open |
| Teterboro Pizza Llc | Restaurant (service type not stated) | 239 US Highway 22 | open | |
| The Cave Kitchen Food Truck | Food truck · Restaurant (service type not stated) | American | open | |
| The Celtic Kitchen | Bar · Casual dining | British / Irish pub food | 119 N Washington Ave | open |
| The Rathskeller | Restaurant (service type not stated) · Bar · Casual dining | American | 120 N Washington Ave | open |
| Tipicos Olga Restaurant | Restaurant (service type not stated) | Latin American (other) | 106 North Ave | open |
| Tropical Bowl Cafe | Restaurant (service type not stated) | American | 326 US Highway 22 Ste 11A | open |
| Uncle Louie G's @ The Downtown Parlor | Dessert | Ice cream / frozen desserts · Dessert | 500 North Ave | open |
| Wayne Willowbrook Pizza Llc | Restaurant (service type not stated) | 239 US Highway 22 | open | |
| White Castle White Castle | Quick service | Burgers · American | 366 US-22 | open |
| White Castle | Quick service · Restaurant (service type not stated) | Burgers | 366-68 Us Highway 22 | open |
| Zupko's Tavern | Bar · Casual dining | 450 North Ave | open | |
| Chengdu 22 Inc | Restaurant (service type not stated) | 100 US Highway 22 | closed | |
| Mountain View Enterprises Inc | Bakery | Bakery | 390 North Ave | closed |
| Uncle Louie G | Dessert | Ice cream / frozen desserts | 500 North Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 38 | 33 | — | — | — | 5 | SIC1987 |
| 1995 | 38 | 33 | — | — | — | 5 | SIC1987 |
| 1996 | 40 | 36 | — | — | — | 4 | SIC1987 |
| 1997 | 48 | 44 | — | — | — | 4 | SIC1987 |
| 1998 | 42 | 35 | 19 | 14 | 2 | 4 | NAICS1997 |
| 1999 | 38 | 32 | 15 | 15 | 2 | 4 | NAICS1997 |
| 2000 | 38 | 33 | 13 | 17 | 3 | 3 | NAICS1997 |
| 2001 | 38 | 33 | 12 | 17 | 4 | 2 | NAICS1997 |
| 2002 | 41 | 35 | 15 | 16 | 4 | 3 | NAICS1997 |
| 2003 | 44 | 36 | 15 | 16 | 5 | 4 | NAICS2002 |
| 2004 | 46 | 38 | 18 | 17 | 3 | 4 | NAICS2002 |
| 2005 | 49 | 41 | 18 | 20 | 3 | 4 | NAICS2002 |
| 2006 | 48 | 40 | 15 | 20 | 5 | 3 | NAICS2002 |
| 2007 | 51 | 45 | 19 | 21 | 5 | 3 | NAICS2002 |
| 2008 | 47 | 42 | 17 | 20 | 5 | 2 | NAICS2007 |
| 2009 | 44 | 40 | 18 | 17 | 5 | 2 | NAICS2007 |
| 2010 | 47 | 43 | 19 | 19 | 5 | 2 | NAICS2007 |
| 2011 | 48 | 44 | 22 | 17 | 5 | 2 | NAICS2007 |
| 2012 | 53 | 48 | 17 | 23 | 7 | 2 | NAICS2012 |
| 2013 | 51 | 47 | 16 | 24 | 7 | 2 | NAICS2012 |
| 2014 | 53 | 49 | 18 | 23 | 8 | 2 | NAICS2012 |
| 2015 | 54 | 50 | 23 | 20 | 7 | 2 | NAICS2012 |
| 2016 | 51 | 45 | 24 | 14 | 7 | 2 | NAICS2012 |
| 2017 | 53 | 49 | 23 | 16 | 10 | — | NAICS2017 |
| 2018 | 52 | 48 | 22 | 16 | 10 | — | NAICS2017 |
| 2019 | 50 | 47 | 20 | 17 | 10 | — | NAICS2017 |
| 2020 | 56 | 51 | 22 | 18 | 11 | 3 | NAICS2017 |
| 2021 | 53 | 48 | 22 | 17 | 9 | 3 | NAICS2017 |
| 2022 | 54 | 49 | 22 | 16 | 11 | 3 | NAICS2022 |
| 2023 | 53 | 50 | 23 | 15 | 12 | 3 | NAICS2022 |