BMIE Market 07069
Somerset County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 6,623 2020–2024 ACS 5-year estimate ±123 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,412 2020–2024 ACS 5-year estimate ±175 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 6,157 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,378 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $171,705 2020–2024 ACS 5-year estimate ±14,390 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 48.6 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,738 2020–2024 ACS 5-year estimate ±602 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $883,300 2020–2024 ACS 5-year estimate ±26,366 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.3 sq mi Census Gazetteer 2020 |
| Restaurants | 19 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07069 |
| Restaurants per 10,000 residents | 21.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +35.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +46.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +137.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +137.5% DERIVED: 2000 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 22 (range 19–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 75 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 78 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 85 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07069. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.76, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.8 | 78 | 40% | +31.1 |
| Restaurant Opportunity Score | 65.6 | 66 | 35% | +23.0 |
| Market Momentum Score | 84.5 | 85 | 25% | +21.1 |
Consumer Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 6,623 | 65 | 40% | +25.9 |
| Median household income (ACS) | 171,705 | 98 | 40% | +39.1 |
| Households (ACS) | 2,412 | 64 | 20% | +12.8 |
Restaurant Opportunity Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 46.2 | 79 | 35% | +27.7 |
| Restaurants per 10,000 residents (lower = more room) | 28.7 | 22 | 25% | +5.4 |
| Population (ACS) | 6,623 | 65 | 20% | +13.0 |
| Median household income (ACS) | 171,705 | 98 | 20% | +19.6 |
Market Momentum Score: 85 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 35.7 | 86 | 50% | +43.2 |
| 10-year restaurant growth | 46.2 | 79 | 30% | +23.8 |
| 20-year restaurant growth | 137.5 | 88 | 20% | +17.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (50)
By cuisine
Coffee 7 · American 6 · Mexican 6 · Sandwiches 6 · Bakery 5 · Dessert 4 · Burgers 3 · Italian 3 · Pizza 3 · Chicken / wings 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Japanese 2 · Juice / smoothies 2 · Asian 1 · BBQ 1 · Chinese 1 · Latin American (other) 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1
By type
Restaurant (service type not stated) 26 · Quick service 16 · Bakery 7 · Dessert 6 · Bar 5 · Café 5 · Coffee shop 4 · Casual dining 2 · Juice, smoothie, tea 2 · Buffet 1 · Fast casual 1 · Specialty food shop 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Aloha Krab | Restaurant (service type not stated) | Seafood | 1701 US Highway 22 | open |
| Arby's Arby's | Quick service | Sandwiches · American | 1701 Route 22 | open |
| Auntie Anne's Auntie Anne's | Bakery · Quick service | Bakery | 1501 Rte 22 W | open |
| Baja Fresh | Restaurant (service type not stated) | Mexican | 1595 US-22 | open |
| Better Than Philly Cheesesteak & Wings | Quick service · Restaurant (service type not stated) | Burgers · Sandwiches | 1515 US Highway 22 | open |
| Betty's Chocolate Novelties | Dessert | Dessert | 1590 US-22 | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 1599 US Highway 22 West | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · Sandwiches | 1662 US Highway 22 | open |
| China Chef | Restaurant (service type not stated) | Chinese | 1701 US Highway 22 | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Quick service · Restaurant (service type not stated) | Mexican | 1620 US Highway 22 | open |
| Cupa Cafe Watchung Llc | Restaurant (service type not stated) | 60 Stirling Rd | open | |
| Divine Qsr Llc | Restaurant (service type not stated) | 1601 US Highway 22 | open | |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | Watchung Triangle | open |
| Dunkin' Dunkin' | Dessert · Bakery · Quick service · Coffee shop | Ice cream / frozen desserts · Dessert · Coffee | 750 Somerset St | open |
| Five Guys Five Guys | Quick service | Burgers · American | 1701-54 US Route 22 | open |
| Hibachi Grill And Supreme Buffet | Buffet | 1701 US Highway 22 | open | |
| Honey Baked Ham Honey Baked Ham | Quick service | 1549 Route 22 | open | |
| honeygrow honeygrow | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 1701 US-22 Space #8B | open |
| LiVay Sweet Shop Watchung | Dessert | 1590 Rt 22 East | open | |
| Marino's Trattoria | Restaurant (service type not stated) | Italian · Pizza | 475 Watchung Ave | open |
| Mexico Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 1680 US-22 | open |
| Miller's Ale House | Bar | 1664 Route 22 | open | |
| Miller's Ale House Miller's Ale House | Bar · Casual dining | 1664 US-22 | open | |
| Mr Pi's Sushi 2 | Restaurant (service type not stated) | Japanese · Sushi | 57 Mountain Blvd | open |
| Nothing Bundt Cakes Nothing Bundt Cakes | Dessert · Bakery | Dessert · Bakery | 1595 US-22 | open |
| Old Country Buffet | Restaurant (service type not stated) | American | 1701 US Hwy Route 22 W | open |
| Pancheros Mexican Grill | Quick service · Restaurant (service type not stated) | Mexican | 1680 Rte 22 | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 1680 US Highway 22 | open |
| Pizza Hut Express | Restaurant (service type not stated) | Pizza | 1670 US-22, Cinemark Ste 1151 | open |
| Playa Bowls Playa Bowls | Juice, smoothie, tea · Restaurant (service type not stated) | Healthy / salads / bowls · Juice / smoothies | 710 Somerset St | open |
| POURtuga Coffee House | Coffee shop · Café | Coffee | 60 Stirling Rd | open |
| QDOBA Mexican Eats | Restaurant (service type not stated) · Quick service | Mexican | 1595 US Highway 22 | open |
| Red Mango | Other · Dessert | Ice cream / frozen desserts | 1680 Rt 22 | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 1666 US-22 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1501 Rte 22 W | open |
| Taco Bell | Restaurant (service type not stated) | Mexican | 1701 Rte 22 | open |
| Tgi Fridays | Bar · Restaurant (service type not stated) | BBQ · Steakhouse · Burgers | 1701 Us Highway 22 Ste 100 | open |
| The Honey Baked Ham Company | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 1549 Route 22w | open |
| The Pink ButterCup | Bakery | Bakery | 1590 US Highway 22 | open |
| The TeaCompany Cafe | Café | Coffee | 710 Somerset St | open |
| Tocci Restaurant Inc | Restaurant (service type not stated) | 141 Stirling Rd | open | |
| Trevi Square Pizza & Kitchen | Restaurant (service type not stated) | Italian · Pizza | 1511 US-22 | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service · Café | Juice / smoothies · Coffee | 1644 Route 22 | open |
| V Watchung Llc | Restaurant (service type not stated) | 1501 US Highway 22 | open | |
| Wasu | Restaurant (service type not stated) | Japanese · Asian | 720 Somerset St | open |
| Watchung Weichert | Bar | 55 Stirling Rd | open | |
| Watchung Wings Llc | Restaurant (service type not stated) | 1680 US Highway 22 | open | |
| Watchung's Lakeside Villa | Restaurant (service type not stated) | American · Italian | 141 Stirling Rd | open |
| Wendy's | Quick service | 1701 US Highway 22 | open | |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 1680 Route 22 East | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 2000 | 9 | 8 | 4 | 4 | — | — | NAICS1997 |
| 2001 | 9 | 7 | 3 | 3 | 1 | — | NAICS1997 |
| 2002 | 13 | 10 | 4 | 4 | 1 | — | NAICS1997 |
| 2003 | 10 | 8 | 4 | 2 | 1 | — | NAICS2002 |
| 2004 | 13 | 11 | 6 | 2 | 1 | — | NAICS2002 |
| 2005 | 10 | 9 | 4 | 2 | 1 | — | NAICS2002 |
| 2006 | 9 | 7 | 2 | 3 | 1 | 1 | NAICS2002 |
| 2007 | 8 | 7 | 3 | 2 | 1 | — | NAICS2002 |
| 2008 | 11 | 10 | 2 | 4 | 3 | — | NAICS2007 |
| 2009 | 11 | 10 | 3 | 3 | 3 | — | NAICS2007 |
| 2010 | 14 | 13 | 7 | 3 | 2 | — | NAICS2007 |
| 2011 | 14 | 12 | 5 | 3 | 3 | — | NAICS2007 |
| 2012 | 17 | 14 | 6 | 4 | 3 | — | NAICS2012 |
| 2013 | 17 | 13 | 6 | 5 | 2 | — | NAICS2012 |
| 2014 | 17 | 13 | 5 | 5 | 2 | — | NAICS2012 |
| 2015 | 18 | 14 | 6 | 5 | 1 | — | NAICS2012 |
| 2016 | 19 | 16 | 6 | 7 | 2 | — | NAICS2012 |
| 2017 | 18 | 16 | 7 | 6 | — | — | NAICS2017 |
| 2018 | 17 | 14 | 4 | 6 | — | — | NAICS2017 |
| 2019 | 19 | 16 | 5 | 6 | 4 | — | NAICS2017 |
| 2020 | 18 | 15 | 5 | 7 | — | — | NAICS2017 |
| 2021 | 22 | 19 | 7 | 10 | — | — | NAICS2017 |
| 2022 | 23 | 19 | 7 | 11 | — | — | NAICS2022 |
| 2023 | 22 | 19 | 6 | 12 | — | — | NAICS2022 |