BMIE Market 07023

Union County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,799 2020–2024 ACS 5-year estimate ±56 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,835 2020–2024 ACS 5-year estimate ±134 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,318 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,686 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$195,529 2020–2024 ACS 5-year estimate ±40,950 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,446 2020–2024 ACS 5-year estimate ±736 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$635,200 2020–2024 ACS 5-year estimate ±38,290 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.3 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07023
Restaurants per 10,000 residents	12.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+175.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+266.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 8–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	44 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07023. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.6	80	40%	+31.8
Restaurant Opportunity Score	66.1	66	35%	+23.1
Market Momentum Score	44.3	44	25%	+11.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,799	67	40%	+26.8
Median household income (ACS)	195,529	99	40%	+39.5
Households (ACS)	2,835	66	20%	+13.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10	54	35%	+18.9
Restaurants per 10,000 residents (lower = more room)	14.1	56	25%	+14.0
Population (ACS)	7,799	67	20%	+13.4
Median household income (ACS)	195,529	99	20%	+19.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.3	20	50%	+10.0
10-year restaurant growth	10	54	30%	+16.2
20-year restaurant growth	175	90	20%	+18.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

Italian 6 · Pizza 4 · Asian 3 · Coffee 3 · American 2 · Dessert 2 · BBQ 1 · Breakfast 1 · British / Irish pub food 1 · Chinese 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Japanese 1 · Sandwiches 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 14 · Quick service 3 · Bar 2 · Café 2 · Casual dining 2 · Dessert 2 · Bakery 1 · Coffee shop 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
China Moon	Restaurant (service type not stated)	Chinese · Asian	264 South Ave	open
Double Jelly	Café	Coffee	34 S Martine Ave	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	257 South Ave	open
E & E Enteprises Llc	Restaurant (service type not stated)		217 South Ave	open
Fabio's Bistro	Restaurant (service type not stated)	Italian · Pizza	217 South Ave	open
Fanwood Bagels & Deli	Restaurant (service type not stated)		32 S Martine Ave	open
Fanwood Grille	Casual dining · Restaurant (service type not stated)	BBQ · Hot dogs · Breakfast · American	34 S Martine Ave	open
Ginger Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	266 South Ave	open
Houdini Pizza Laboratory	Restaurant (service type not stated)	Pizza · Italian	25 South Ave	open
II Gabbiano	Restaurant (service type not stated) · Bar	Italian	10 South Ave	open
Il Sogno Restaurant & Piz	Restaurant (service type not stated)		40 South Ave	open
Jessica's Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	250 South Ave Ste 104	open
Mara's Cafe & Bakery	Café	Coffee	250 South Ave	open
McDonald's	Quick service		South ave.	open
Nick's Pizza and Deli	Specialty food shop · Quick service	Pizza · Sandwiches · Italian	42 S Martine Ave	open
Rocko's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	38 S Martine Ave	open
Seafare Chippery Fish and Chips	Restaurant (service type not stated)	British / Irish pub food	383 South Ave	open
Sheelen's Crossing	Restaurant (service type not stated) · Bar	Italian	200 South Ave	open
Sun Tavern Pizzeria	Restaurant (service type not stated)	Pizza	15 South Ave	open
Tasty Thai	Restaurant (service type not stated)	Thai · Asian	46 S Martine Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	3	—	—	—	2	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	5	4	—	—	—	1	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	6	5	—	3	2	—	NAICS1997
1999	5	4	—	3	1	—	NAICS1997
2000	5	4	—	3	1	—	NAICS1997
2001	4	3	1	2	—	—	NAICS1997
2002	5	3	—	3	—	1	NAICS1997
2003	5	4	1	3	—	—	NAICS2002
2004	5	5	1	4	—	—	NAICS2002
2005	8	7	2	5	—	1	NAICS2002
2006	6	5	1	4	—	1	NAICS2002
2007	8	7	1	5	1	1	NAICS2002
2008	7	6	1	4	1	1	NAICS2007
2009	7	6	2	3	1	1	NAICS2007
2010	10	9	4	3	2	1	NAICS2007
2011	13	12	5	5	2	1	NAICS2007
2012	11	10	4	4	2	1	NAICS2012
2013	11	10	6	2	2	1	NAICS2012
2014	14	13	8	3	2	1	NAICS2012
2015	10	9	5	1	3	1	NAICS2012
2016	12	11	5	3	3	1	NAICS2012
2017	12	10	3	4	3	—	NAICS2017
2018	14	12	4	5	3	—	NAICS2017
2019	13	11	3	6	—	—	NAICS2017
2020	12	10	4	4	—	—	NAICS2017
2021	13	10	4	4	—	—	NAICS2017
2022	13	10	4	4	—	—	NAICS2022
2023	14	11	4	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07023. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07076	0.9 mi	33	2023
07062	1.2 mi	15	2023
07090	2.3 mi	71	2023
07060	2.6 mi	104	2023
07069	2.7 mi	19	2023
07092	3.0 mi	9	2023
07922	3.2 mi	24	2023
07027	3.3 mi	20	2023
07974	3.9 mi	24	2023
07063	4.0 mi	5	2023
07066	4.2 mi	40	2023
07016	4.4 mi	61	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.