BMIE Market 12078

Fulton County, New York · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,589 2020–2024 ACS 5-year estimate ±687 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,071 2020–2024 ACS 5-year estimate ±454 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	23,773 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,840 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$58,367 2020–2024 ACS 5-year estimate ±5,965 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$911 2020–2024 ACS 5-year estimate ±49 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$136,100 2020–2024 ACS 5-year estimate ±14,535 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	110.8 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 12078
Restaurants per 10,000 residents	12.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-3.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-17.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-3.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-32.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 17–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.9 per year, r² 0.66) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	42 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	20 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 12078. Projection: linear trend v1, fitted 2013–2023, -0.9 restaurants per year, r² 0.66, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New York and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,510, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.3	61	40%	+24.5
Restaurant Opportunity Score	42.5	42	35%	+14.9
Market Momentum Score	20.3	20	25%	+5.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,589	83	40%	+33.4
Median household income (ACS)	58,367	27	40%	+10.7
Households (ACS)	10,071	86	20%	+17.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-17.1	15	35%	+5.2
Restaurants per 10,000 residents (lower = more room)	12.8	61	25%	+15.2
Population (ACS)	22,589	83	20%	+16.7
Median household income (ACS)	58,367	27	20%	+5.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-3.3	24	50%	+12.1
10-year restaurant growth	-17.1	15	30%	+4.4
20-year restaurant growth	-3.3	19	20%	+3.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (76)

By cuisine

American 22 · Pizza 9 · Sandwiches 9 · Coffee 7 · Italian 6 · Bakery 5 · Asian 4 · Burgers 4 · Dessert 4 · Chinese 3 · Hot dogs 3 · Juice / smoothies 3 · British / Irish pub food 2 · Cajun, Creole, Southern 2 · Ice cream / frozen desserts 2 · Seafood 2 · Chicken / wings 1 · Japanese 1 · Mexican 1 · Thai 1

By type

Restaurant (service type not stated) 41 · Bar 15 · Quick service 15 · Casual dining 14 · Café 7 · Bakery 6 · Dessert 5 · Specialty food shop 5 · Coffee shop 4 · Juice, smoothie, tea 3 · Brewery / taproom 2 · Food truck 2 · Other 2 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Aaron's Irish Pub	Bar	British / Irish pub food	231 N Main St	open
Adirondack Soul Company	Restaurant (service type not stated)	Cajun, Creole, Southern · American	60 N Main St	open
Al's Pizzeria	Restaurant (service type not stated)	Pizza	201 N Main St	open
Asian Delight	Restaurant (service type not stated)	Asian · Thai · Chinese	50 Elmwood Ave	open
Big Mikes	Restaurant (service type not stated)	American · Burgers	120 N Pine St	open
Bleecker Fish & Game Club	Casual dining · Bar		1110 State Highway 309	open
Browers chef prepared meals	Restaurant (service type not stated)	Hot dogs · American		open
Buck's Pizza	Restaurant (service type not stated)	Pizza · Italian	23 S Main St	open
Burger King Burger King	Quick service	Burgers · American	273 S Kingsboro Ave	open
Burger King Burger King	Quick service	Burgers · American	98 Arterial Plaza	open
Caboose	Bar		99 W Fulton St	open
Capital City Coffee Roasters	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	274 S Main St	open
Ceasars Pizza	Restaurant (service type not stated)	Pizza · Italian	253 N Main St	open
Cellar	Bar		1 West St	open
Copperhead's Gentleman's Club	Bar		1 West St	open
Cravings Bakery & Café	Bakery · Dessert · Café	Bakery · Dessert · Coffee	47 Cayadutta St	open
D and K Cakes	Bakery · Dessert	Bakery · Dessert	92 W Pine St	open
daves sports bar	Bar		7 West St	open
Dick & Peg's Northward Inn	Restaurant (service type not stated)	American	2219 Rt 29A	open
Dockside Eats	Quick service · Restaurant (service type not stated)	American	530 Vandenburgh Point Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	132 W Fulton St	open
Dunkin' Donuts Dunkin'	Bakery · Restaurant (service type not stated) · Dessert · Coffee shop	Dessert · Coffee	198 2nd Ave	open
El Mezcal Taqueria & Bar	Restaurant (service type not stated)	Mexican	97 S Main St	open
Eva's Soulfood	Restaurant (service type not stated)	Cajun, Creole, Southern · American	116 S Main St	open
Fat Bellies	Restaurant (service type not stated) · Casual dining	Seafood · American	130 N Pine St	open
Fulton seafood	Restaurant (service type not stated)	Seafood	31 E Fulton St	open
Fulton Street Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	113 E Fulton St	open
Gloversville Palace Diner	Casual dining · Restaurant (service type not stated)	American	62 S Main St	open
Happy Jacks	Café	Coffee	30 N Main St	open
Harold's Restaurant and Lounge	Restaurant (service type not stated)	American · Italian	176 W Fulton St	open
House Chen	Restaurant (service type not stated)	Chinese · Asian	267 N Main St	open
House of Pizza	Restaurant (service type not stated)	Pizza · Italian	219 5th Ave Ext	open
Jackie's Diner	Casual dining · Restaurant (service type not stated)	American	1472 NY-29	open
Jan Trading INC.	Specialty food shop · Quick service	Sandwiches	142 W Fulton St	open
Jan's Smoke and Deli	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches · Chicken / wings	142 W Fulton St	open
Jimmys Deli And Grocery	Specialty food shop · Quick service	Sandwiches	78 N Main St	open
Lakeside Tavern & Marina	Casual dining · Restaurant (service type not stated) · Bar		306 Woods Hollow Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	220 5th Avenue Extension Rte 30	open
Meco's Perfect Scoop	Dessert	Ice cream / frozen desserts · Dessert	129 County Rd 101	open
Mendettas Pizzeria Catering & More	Restaurant (service type not stated)	Pizza	132 E Fulton St	open
Mitch’s Sports Bar & Restaurant	Restaurant (service type not stated) · Casual dining	American	46 Forest St	open
Mount Fuji Japanese Restaurant	Restaurant (service type not stated)	Japanese · Asian	65 Arterial Plz	open
Mountain Hut	Casual dining · Bar	Pizza · American	105 Co Rd 112	open
New York Lunch	Restaurant (service type not stated)	Hot dogs · Sandwiches · American	21 Bleecker St	open
Off The Rails Tavern	Bar · Restaurant (service type not stated)		7 West St	open
P & D Bar and Lounge	Casual dining · Bar		99 W Fulton St	open
Park Side Hot Dogs	Quick service	Hot dogs · American	44 Bloomingdale Ave	open
Peking Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	40 Church St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	195 2nd Ave	open
Pizza Joint	Restaurant (service type not stated)	Pizza · Italian	151 N Main St	open
Plaza deli plus	Specialty food shop · Restaurant (service type not stated) · Quick service · Casual dining	Sandwiches · American	50 Church St	open
Plaza Foods, Inc	Restaurant (service type not stated)		130 N Pine St	open
Plazas Italian Bistro	Restaurant (service type not stated) · Casual dining	Italian · American	130 N Pine St	open
Rail Yard Restaurant	Restaurant (service type not stated) · Casual dining	American	97 W Fulton St	open
Rauch Bakery Co	Bakery	Bakery	15 Washington St Apt 1	open
Sage & Cedar	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	33 N Main St	open
Snac-N-Dogga	Quick service · Restaurant (service type not stated) · Food truck		110 Bertrand Rd	open
Stump City Brewing	Brewery / taproom · Bar		521 W Fulton St	open
Stump City Brewing	Brewery / taproom		521 W Fulton Street Ext	open
Subway	Other	Sandwiches	329 S Kingsboro Ave	open
SUBWAY	Other	Sandwiches	61 3rd Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	69 Arterial Plz	open
Sunny Rae's Farm	Bakery	Bakery	707 NY-29A	open
Taste Buzz by Baucy Be's	Food truck · Restaurant (service type not stated)		530 Vandenburgh Point Rd	open
The Brass Monkey	Bar · Casual dining	American	52 Cayadutta St	open
The Pines Restaurant And Events	Restaurant (service type not stated)	American	301 N Kingsboro Ave	open
Timmy Murphy's Irish Pub	Bar	British / Irish pub food	48 N Main St	open
Uncle Spuds	Restaurant (service type not stated) · Quick service		346 Persch Rd	open
Uplift Cafe	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	39 Arterial Plz	open
Upper Deck	Bar · Casual dining		1 West St	open
Upstate Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	26 N Main St	open
Victory GU	Café		886 Pond Rd	open
Wally's	Bar · Quick service		Vandenburgh Point Rd	open
Walmart Bakery	Bakery	Bakery	329 S Kingsboro Ave	open
Washburn's Dairy	Dessert	Ice cream / frozen desserts	145 N Main St	open
Leonzo's Pizza Inc	Restaurant (service type not stated)	Pizza	132 E Fulton St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	51	43	—	—	—	8	SIC1987
1995	46	37	—	—	—	9	SIC1987
1996	40	31	—	—	—	9	SIC1987
1997	46	35	—	—	—	11	SIC1987
1998	42	31	19	11	1	9	NAICS1997
1999	43	33	20	12	1	8	NAICS1997
2000	44	32	21	11	—	10	NAICS1997
2001	39	28	20	8	—	10	NAICS1997
2002	44	33	22	11	—	10	NAICS1997
2003	42	30	16	14	—	10	NAICS2002
2004	40	32	16	15	—	7	NAICS2002
2005	39	28	12	15	—	10	NAICS2002
2006	43	36	16	17	2	6	NAICS2002
2007	36	30	12	17	1	5	NAICS2002
2008	36	30	13	16	1	4	NAICS2007
2009	36	30	13	16	1	4	NAICS2007
2010	36	29	13	14	1	5	NAICS2007
2011	40	32	14	16	1	6	NAICS2007
2012	46	38	18	18	2	6	NAICS2012
2013	43	35	17	17	1	6	NAICS2012
2014	43	35	18	15	2	6	NAICS2012
2015	42	34	17	15	2	6	NAICS2012
2016	44	34	15	17	2	8	NAICS2012
2017	44	35	14	18	3	7	NAICS2017
2018	38	30	12	16	—	6	NAICS2017
2019	35	27	10	14	3	6	NAICS2017
2020	36	28	11	14	3	6	NAICS2017
2021	33	26	10	13	3	5	NAICS2017
2022	37	30	14	14	—	5	NAICS2022
2023	36	29	14	14	—	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 12078. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
12117	4.6 mi	7	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.