BMIE Market 12198

Rensselaer County, New York · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,796 2020–2024 ACS 5-year estimate ±627 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,800 2020–2024 ACS 5-year estimate ±222 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,903 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,281 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$113,083 2020–2024 ACS 5-year estimate ±17,759 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,216 2020–2024 ACS 5-year estimate ±137 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$285,100 2020–2024 ACS 5-year estimate ±18,399 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	13.2 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 12198
Restaurants per 10,000 residents	13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-13.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+30.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+44.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 15–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	35 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 12198. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.53, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New York and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,510, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.4	74	40%	+29.7
Restaurant Opportunity Score	65.3	65	35%	+22.9
Market Momentum Score	35.1	35	25%	+8.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,796	65	40%	+26.0
Median household income (ACS)	113,083	88	40%	+35.1
Households (ACS)	2,800	66	20%	+13.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	30	71	35%	+24.8
Restaurants per 10,000 residents (lower = more room)	19.1	40	25%	+9.9
Population (ACS)	6,796	65	20%	+13.0
Median household income (ACS)	113,083	88	20%	+17.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-13.3	16	50%	+8.2
10-year restaurant growth	30	71	30%	+21.3
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

American 6 · Italian 4 · Bakery 3 · Coffee 3 · Dessert 3 · Pizza 3 · Asian 2 · Burgers 2 · Japanese 2 · Breakfast 1 · Ice cream / frozen desserts 1 · Indian 1 · Sandwiches 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 17 · Bakery 4 · Quick service 4 · Casual dining 3 · Dessert 3 · Café 2 · Coffee shop 2

Name	Type	Cuisine	Address	Status
Bento Sushi	Restaurant (service type not stated)	Japanese · Sushi	40 Main Ave	open
Brookside Baking Co.	Bakery	Bakery	7 Lucille Ct	open
Cakes by Grace & Girls LLC	Bakery · Dessert	Dessert · Bakery	41 Willow Ln	open
College View Donuts Llc	Restaurant (service type not stated)		69 Main Ave	open
Concetta's Pizza House	Restaurant (service type not stated)	Pizza · Italian	69 Main Ave	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	69 Main St Rt 66	open
Eadilyn's Table	Restaurant (service type not stated)	Breakfast	175 Main Ave	open
Fast Food Express & Raizada Fuel	Quick service			open
Indian Flame	Restaurant (service type not stated) · Casual dining	Indian · American	51 Main Ave	open
Jack's Drive In	Restaurant (service type not stated)	Burgers · American	24 Main Ave	open
La Familia Pizza And Pasta	Restaurant (service type not stated)		69 Main Ave	open
La Trattoria Pizza And Pasta	Restaurant (service type not stated)		51 Main Ave	open
Labella Pizza	Restaurant (service type not stated)	Italian · Pizza	174 Main Ave	open
Little Big Fatz FATZ	Restaurant (service type not stated) · Casual dining	American	158 Main Ave	open
McDonald's McDonald's	Quick service	Burgers · American	65 Main Ave Rte 66	open
Mick's Pizza Plus	Restaurant (service type not stated)	Pizza	461 Main Ave	open
Moxie's	Dessert	Ice cream / frozen desserts · Dessert	1344 Spring Ave	open
Nichi's	Restaurant (service type not stated)	American	175 Main Ave	open
Okinawa Chinese and Japanese Restaurant	Restaurant (service type not stated)	Japanese · Asian	61 Main Ave	open
Paolo Lombardi's Ristorante	Restaurant (service type not stated) · Casual dining	Italian · American	104 W Sand Lake Rd	open
Sadudee Thai Food	Restaurant (service type not stated)	Thai · Asian	51 Main Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	51 Main Ave	open
The Fifth Tier Baking Studio and Coffeehouse	Bakery · Coffee shop · Café	Bakery · Coffee	197 Main Ave	open
Villa Valenti	Restaurant (service type not stated)	Italian	369 W Sand Lake Rd	open
Wynantskill Station	Café	Coffee	197 Main Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	7	7	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	9	8	5	3	—	—	NAICS1997
1999	9	8	4	4	—	—	NAICS1997
2000	9	8	5	3	—	—	NAICS1997
2001	9	8	4	4	—	—	NAICS1997
2002	10	10	4	6	—	—	NAICS1997
2003	14	13	5	6	1	1	NAICS2002
2004	16	13	5	6	1	2	NAICS2002
2005	15	13	6	6	1	1	NAICS2002
2006	14	13	6	5	2	—	NAICS2002
2007	13	11	4	6	1	1	NAICS2002
2008	13	12	3	7	2	—	NAICS2007
2009	14	12	3	7	2	—	NAICS2007
2010	12	11	3	7	1	—	NAICS2007
2011	12	11	4	6	1	—	NAICS2007
2012	11	11	4	6	1	—	NAICS2012
2013	10	10	4	5	1	—	NAICS2012
2014	9	9	3	5	1	—	NAICS2012
2015	11	11	3	6	2	—	NAICS2012
2016	12	12	4	7	1	—	NAICS2012
2017	14	14	4	8	—	—	NAICS2017
2018	15	15	4	9	—	—	NAICS2017
2019	12	12	4	5	3	—	NAICS2017
2020	15	14	4	7	3	—	NAICS2017
2021	16	16	4	7	5	—	NAICS2017
2022	14	14	5	5	4	—	NAICS2022
2023	13	13	5	5	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 12198. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
12196	3.0 mi	8	2023
12140	3.2 mi	1	2012

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.