BMIE Market 13323

Oneida County, New York · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,078 2020–2024 ACS 5-year estimate ±531 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,489 2020–2024 ACS 5-year estimate ±357 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,323 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,459 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$78,224 2020–2024 ACS 5-year estimate ±11,044 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.6 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,080 2020–2024 ACS 5-year estimate ±86 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$244,600 2020–2024 ACS 5-year estimate ±28,643 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	38.9 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 13323
Restaurants per 10,000 residents	22.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-8.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+10.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-4.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 19–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	43 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	35 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 13323. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New York and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,510, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.4	67	40%	+26.9
Restaurant Opportunity Score	43.1	43	35%	+15.1
Market Momentum Score	34.6	35	25%	+8.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,078	72	40%	+28.9
Median household income (ACS)	78,224	60	40%	+23.9
Households (ACS)	4,489	73	20%	+14.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-8.7	19	35%	+6.7
Restaurants per 10,000 residents (lower = more room)	19.0	40	25%	+10.0
Population (ACS)	11,078	72	20%	+14.5
Median household income (ACS)	78,224	60	20%	+11.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-8.7	19	30%	+5.7
20-year restaurant growth	10.5	40	20%	+8.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (46)

By cuisine

Italian 9 · American 8 · Pizza 8 · Coffee 7 · Dessert 7 · Breakfast 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Bakery 2 · Sandwiches 2 · Asian 1 · Burgers 1 · Chinese 1 · Healthy / salads / bowls 1 · Japanese 1 · Sushi 1

By type

Restaurant (service type not stated) 27 · Dessert 8 · Bar 6 · Café 5 · Casual dining 5 · Coffee shop 5 · Bakery 4 · Quick service 4 · Juice, smoothie, tea 3 · Catering 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
8 Fresh	Restaurant (service type not stated)		8 College St	open
Across The Row Bistro	Restaurant (service type not stated)	American	8 E Park Row	open
Alteri's Restaurant	Restaurant (service type not stated)	Italian · Pizza	7 College St	open
Bento Sushi	Restaurant (service type not stated)	Japanese · Sushi	55 Meadow St	open
Bon Appétit at Hamilton College	Casual dining · Café · Restaurant (service type not stated) · Catering	Coffee · American	198 College Hill Rd	open
Bonomo's Dari Creme and Frozen Dessert To Go Room	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	7589 NY-5	open
Breakfast At Tiffany's	Casual dining	Breakfast · American	7840 State Route 5	open
Breakway Lounge	Bar		3573 NY-12	open
Brimfield Farm Winery	Winery / distillery / taproom		8300 Brimfield St	open
Byrne Dairy and Deli Byrne Dairy	Specialty food shop · Quick service	Sandwiches	7767 NY-5	open
Chafin Enterprises Inc	Restaurant (service type not stated)		12 E Park Row	open
Charlie's Place	Casual dining	American	8170 Seneca Tpke	open
Clinton Donuts, Llc	Restaurant (service type not stated)		35 Utica St	open
Don's Rok	Bar	American	36 College St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	7481 State Route 5	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	35 Utica St	open
Euphoria Coffee	Juice, smoothie, tea · Café · Restaurant (service type not stated) · Coffee shop	Juice / smoothies · Coffee	1203 Green Apple Way	open
FoJo Beans North FoJo Beans, LLC	Coffee shop · Café	Coffee	Loop Rd Taylor Science Center	open
Friendly's	Restaurant (service type not stated)		4381 Saunders Rd	open
Giovanni's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	12 E Park Row	open
Johnny Rae's	Dessert		7847 NY-5	open
Laurey's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	8205 Seneca Tpke	open
Leah Janssen Inc Nolas	Restaurant (service type not stated)		9 W Park Row	open
Little Pub	Bar · Restaurant (service type not stated)		198 College Hill Rd	open
Lorenzo's New York Pizzeria	Restaurant (service type not stated)	Pizza · Italian	41 College St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	37 Meadow St	open
New China Sea	Restaurant (service type not stated)	Chinese · Asian	16 W Park Row #1	open
No One's Rival	Bar		7 W Park Row	open
Nola's	Restaurant (service type not stated) · Casual dining · Bar	American	9 W Park Row	open
Primo Pizza Primo Pizza	Restaurant (service type not stated)	Pizza · Italian	7756 NY-5	open
Ristorante Maya	Restaurant (service type not stated)	Italian	8195 Seneca Tpke	open
So Sweet Candy Shoppe	Dessert	Dessert	16 College St	open
Soul Bowl	Café · Restaurant (service type not stated)	Healthy / salads / bowls · Coffee · Breakfast	3 Kirkland Ave Ste 101	open
Spaghetti Kettle	Restaurant (service type not stated) · Casual dining	Italian · American	7756 NY-5	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	32 College St	open
The Confectionery The Confectionery	Bakery · Dessert	Bakery · Dessert	Foote Rd	open
The Cremeria	Dessert	Ice cream / frozen desserts · Dessert	17 College St	open
The Lucky Dog Bistro	Restaurant (service type not stated)	American · Breakfast	11 W Park Row	open
The Rolling Cone	Dessert	Ice cream / frozen desserts · Dessert	4 College St	open
Tony's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	41 College St	open
Utica Bread	Bakery	Bakery	32 Chenango Ave	open
Utica Coffee of Clinton	Coffee shop · Café	Coffee	1 W Park Row	open
VFW Post 9591	Bar	Pizza · Italian	49 Franklin Ave	open
Vit-Za Apizza	Restaurant (service type not stated)	Pizza	32 Chenango Ave S	open
Wise Foods	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	28 Robinson Rd	open
Kirkland Donuts Llc	Restaurant (service type not stated)		7481 State Route 5	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	25	22	—	—	—	3	SIC1987
1995	22	19	—	—	—	3	SIC1987
1996	22	17	—	—	—	5	SIC1987
1997	21	18	—	—	—	3	SIC1987
1998	26	20	13	5	2	4	NAICS1997
1999	22	17	11	4	2	2	NAICS1997
2000	23	19	12	5	2	1	NAICS1997
2001	26	20	12	6	2	2	NAICS1997
2002	26	19	13	3	3	3	NAICS1997
2003	24	19	11	4	4	2	NAICS2002
2004	23	17	10	4	3	3	NAICS2002
2005	25	18	10	4	4	3	NAICS2002
2006	25	20	12	5	3	3	NAICS2002
2007	29	18	6	8	4	3	NAICS2002
2008	33	20	8	10	2	3	NAICS2007
2009	33	21	7	11	3	3	NAICS2007
2010	36	25	8	14	3	4	NAICS2007
2011	36	25	9	13	3	4	NAICS2007
2012	37	26	11	11	4	3	NAICS2012
2013	33	23	10	10	3	3	NAICS2012
2014	31	22	9	10	3	2	NAICS2012
2015	32	23	8	11	4	2	NAICS2012
2016	29	19	6	10	3	2	NAICS2012
2017	33	21	6	12	3	—	NAICS2017
2018	34	21	6	11	4	3	NAICS2017
2019	34	20	6	10	4	3	NAICS2017
2020	36	22	6	12	4	3	NAICS2017
2021	36	24	8	11	5	3	NAICS2017
2022	34	22	7	11	4	3	NAICS2022
2023	35	21	6	11	4	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 13323. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
13321	3.4 mi	1	2016
13328	4.7 mi	3	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.