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BMIE Market 15666

Westmoreland County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)15,980
2020–2024 ACS 5-year estimate ±804 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households7,308
2020–2024 ACS 5-year estimate ±327 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count16,461
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units7,631
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$68,102
2020–2024 ACS 5-year estimate ±6,040 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age50.2
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$799
2020–2024 ACS 5-year estimate ±46 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$163,100
2020–2024 ACS 5-year estimate ±9,701 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area53.3 sq mi
Census Gazetteer 2020
Restaurants31
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 15666
Restaurants per 10,000 residents17.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-8.8%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+34.8%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+47.6%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202830 (range 28–33)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.34) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score50 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score65 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score41 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score38 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 50 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score64.76540%+25.9
Restaurant Opportunity Score40.74135%+14.2
Market Momentum Score37.73825%+9.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)15,9807840%+31.1
Median household income (ACS)68,1024440%+17.6
Households (ACS)7,3088020%+16.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 41 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-8.81935%+6.6
Restaurants per 10,000 residents (lower = more room)19.43925%+9.7
Population (ACS)15,9807820%+15.5
Median household income (ACS)68,1024420%+8.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 38 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-8.81930%+5.7
20-year restaurant growth34.85620%+11.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (79)

By cuisine

American 15 · Pizza 12 · Coffee 8 · Sandwiches 8 · Bakery 7 · Italian 7 · Dessert 6 · Burgers 3 · Chinese 3 · Ice cream / frozen desserts 3 · Mexican 3 · Asian 2 · BBQ 1 · European 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Latin American (other) 1 · Seafood 1

By type

Restaurant (service type not stated) 39 · Bar 22 · Quick service 13 · Casual dining 11 · Dessert 8 · Bakery 7 · Café 6 · Coffee shop 6 · Brewery / taproom 4 · Specialty food shop 2 · Buffet 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
A&W Restaurant Long John Silver'sQuick service · Restaurant (service type not stated)Seafood · Burgers819 Cross Roads Plzopen
Alexander's Pizza & SubsRestaurant (service type not stated)Pizza · Sandwiches · Italian756 W Main Stopen
Amvets Post 94Bar81 United Rdopen
Applebee's Applebee's Grill & BarCasual dining · BarAmerican110 Countryside Plazaopen
Arby's Arby'sQuick service · Restaurant (service type not stated)Sandwiches2210 Summit Ridge Plzopen
Assunta ClubBar205 Oak Stopen
Aumer's Sports Bar & GrilleBar · Casual diningAmerican1612 Mt Pleasant Rdopen
Auntie Anne's Auntie Anne'sQuick service · Bakery · Restaurant (service type not stated)Sandwiches · Bakery900 Summit Ridge Plazaopen
Brown's Candy KitchenDessertDessert36 W Main Stopen
Bullskin TownshipBaropen
China BuffetRestaurant (service type not stated) · BuffetChinese384 Countryside Plazaopen
China HouseRestaurant (service type not stated)Chinese · Asian550 N Church Stopen
Chipotle Mexican Grill ChipotleQuick service200 Bessemer Rdopen
Coppula's MarketRestaurant (service type not stated) · Other · Quick service · Specialty food shopSandwiches20 E Main Stopen
Country Pie ShoppeBakeryBakery6577 State Route 819open
Dairy Queen Grill & Chill Dairy QueenQuick service · DessertIce cream / frozen desserts · Dessert6406 PA-819open
Domino's Pizza Domino's PizzaDelivery-focused · Quick servicePizza232 Country Side Plzopen
Doughboys Pizza and SubsRestaurant (service type not stated)Pizza · Sandwiches644 W Main Stopen
Dunkin' Dunkin'Bakery · Dessert · CaféDessert · Coffee · Bakery150 Countryside Plazaopen
EndzoneRestaurant (service type not stated) · Bar512 W Main St #Aopen
Fox's Pizza Den Fox's Pizza Den & ArcadeRestaurant (service type not stated)Pizza · Italian509 W Main Stopen
Gallagher's PubBar120 S Quarry Stopen
Goo's Corner CafeRestaurant (service type not stated)Italian · American445 Washington Stopen
Gorky's Smokin GrillCasual dining · BarBBQ · American200 W Main Stopen
Great Wall Chinese RestaurantRestaurant (service type not stated)Chinese · Asian448 W Main Stopen
Greendance WineryWinery / distillery / taproom306 Deerfield Rdopen
Gypsy Lane CafeCoffee shopCoffee200 Flower Wayopen
Hecla Fireman's ClubBar · Restaurant (service type not stated)1252 Boyer Rdopen
Helltown Brewing Helltown Taproom ExportBrewery / taproom · Coffee shop · BarCoffee125 Ashton Dropen
Helltown Brewing - Mt Pleasant Taproom Helltown Taproom ExportBrewery / taproom · Bar13 Henry C Frick Stopen
JB's BeerBar354 Countryside Plzopen
JP Coffee and SmoothiesCafé · Juice, smoothie, tea · Coffee shopCoffee · Juice / smoothies2 W Main Stopen
Junction PizzaRestaurant (service type not stated)Pizza379 S Diamond Stopen
Kosciuszko ClubBar225 N Depot Stopen
Leo & Sons 31 GrilleRestaurant (service type not stated)American501 W Main Stopen
Leo & Sons, LlcRestaurant (service type not stated)501 W Main Stopen
Leo's Pub & GrillBar · Casual diningMain Stopen
Little Caesars PizzaRestaurant (service type not stated)PizzaRoute 819 Southopen
Little Slice of HeavenBakery · DessertBakery · Dessert2320 Mt Pleasant Rdopen
Lobingier's RestaurantBar114 W Main Stopen
Mad PiesRestaurant (service type not stated)Pizza789 N Church Stopen
Main Street Deli & CafeCasual dining · Quick service · Specialty food shop · CaféAmerican · Sandwiches · Coffee535 W Main Stopen
Maisy CakesBakery · DessertBakery · Dessert520 W Main Stopen
Mama Pepino’sRestaurant (service type not stated)Pizza · Italian427 Washington Stopen
Mammoth Kitchen LLCRestaurant (service type not stated) · Casual diningAmerican106 Apollo Stopen
Margaritta's Mexican RestaurantRestaurant (service type not stated)Mexican · Latin American (other)318 Countryside Plzopen
Margarittas Mexican Restaurant IncRestaurant (service type not stated)Mexican318 Country Side Plzopen
Marie's PlaceRestaurant (service type not stated)Pizza514 W Main Stopen
Mary Lou's Party WorldDessert66 State Stopen
McCali ManorRestaurant (service type not stated) · Bar462 W Main Stopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers140 Countryside Plazaopen
Mt Pleasant FiremansBar622 W Smithfield Stopen
Mt. Pleasant, PA - Fox's Pizza Fox's Pizza DenRestaurant (service type not stated)Pizza509 Main Street, Mount Pleasant, PA 15666open
New Story Coffee HouseCoffee shop · CaféCoffee352 E Main Stopen
Nino's RestaurantRestaurant (service type not stated) · Casual diningItalian · American546 Three Mile Hlopen
Norvelt Golf Course Bar & GrillBar168 Holly Plopen
Pizzeria 88Restaurant (service type not stated)Pizza232 Country Side Plzopen
Rambling Rose LoungeBar638 W Main Stopen
Smillie's Family RestaurantRestaurant (service type not stated)American6557 State Route 819 Sopen
St Pius X CafeteriaCoffee shop · Restaurant (service type not stated) · CaféCoffee222 Summit Stopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee255 Bessemer Roadopen
Sub & PubRestaurant (service type not stated)American207 N Church Stopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches2381 Mount Pleasant Roadopen
SubwayQuick service · Restaurant (service type not stated)Sandwiches448 Main St, Dopen
Suzy's Frozen CustardDessertIce cream / frozen desserts6537 State Route 819open
Sweet ScoopzDessertIce cream / frozen desserts · Dessert2320 Mt Pleasant Rdopen
Taco Bell Taco BellQuick serviceMexican110 Cross Roads Plzopen
Tap-It Brewery and GrillBrewery / taproom · Casual dining · BarAmerican2270 Mt Pleasant Rdopen
The Filling StationCasual dining · Brewery / taproom · BarAmerican120 W Main Stopen
The Gluten Free OvenBakeryBakery · Healthy / salads / bowls125 W Main Stopen
The Smithfield HouseBar · Restaurant (service type not stated)518 W Smithfield Stopen
The VillageRestaurant (service type not stated) · Casual diningItalian · American236 W Main Stopen
Tuscan Table & TavernRestaurant (service type not stated)Italian · European202 N Diamond Stopen
Unique PizzaRestaurant (service type not stated)Pizza379 S Diamond Stopen
Valley Dairy RestaurantRestaurant (service type not stated) · Casual diningAmerican390 Countryside Plzopen
Walmart BakeryBakeryBakery2100 Summit Ridge Plzopen
Wendy's Wendy'sQuick serviceBurgers · American400 Summit Ridge Plazaopen
Falbos TooRestaurant (service type not stated)Pizza647 W Main Stclosed
Nino's Laurel Garden, LlcRestaurant (service type not stated)546 Three Mile Hlclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199427216SIC1987
199523194SIC1987
199627198SIC1987
199736279SIC1987
19983524137410NAICS1997
1999302112728NAICS1997
2000312213727NAICS1997
2001362613948NAICS1997
20023926149311NAICS1997
2003332312928NAICS2002
20043526121227NAICS2002
20053426131126NAICS2002
20063326141025NAICS2002
20073324101137NAICS2002
20083829131427NAICS2007
20093627131316NAICS2007
20103829141416NAICS2007
20113830151415NAICS2007
20124335181616NAICS2012
20134134171615NAICS2012
20143934181513NAICS2012
20153732161512NAICS2012
20163833161612NAICS2012
201736311812NAICS2017
201836311812NAICS2017
201938331713NAICS2017
2020383115134NAICS2017
2021403115136NAICS2017
2022423314166NAICS2022
20234031121536NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 15666. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
156743.2 mi12007
156884.1 mi12003
156894.5 mi12007
156125.0 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.