BMIE Market 17036
Dauphin County, Pennsylvania · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 23,520 2020–2024 ACS 5-year estimate ±1,222 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,862 2020–2024 ACS 5-year estimate ±511 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 21,913 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 9,208 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $115,533 2020–2024 ACS 5-year estimate ±7,950 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,404 2020–2024 ACS 5-year estimate ±160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $349,700 2020–2024 ACS 5-year estimate ±24,503 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 28.1 sq mi Census Gazetteer 2020 |
| Restaurants | 39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 17036 |
| Restaurants per 10,000 residents | 12.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +11.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +21.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +44.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +95.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 41 (range 39–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.83) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 75 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 66 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 17036. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.83, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Pennsylvania and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 86.2 | 86 | 40% | +34.5 |
| Restaurant Opportunity Score | 69.1 | 69 | 35% | +24.2 |
| Market Momentum Score | 66.2 | 66 | 25% | +16.6 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 23,520 | 84 | 40% | +33.7 |
| Median household income (ACS) | 115,533 | 89 | 40% | +35.5 |
| Households (ACS) | 9,862 | 85 | 20% | +17.1 |
Restaurant Opportunity Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 21.9 | 65 | 35% | +22.7 |
| Restaurants per 10,000 residents (lower = more room) | 16.6 | 47 | 25% | +11.8 |
| Population (ACS) | 23,520 | 84 | 20% | +16.8 |
| Median household income (ACS) | 115,533 | 89 | 20% | +17.8 |
Market Momentum Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 11.4 | 69 | 50% | +34.7 |
| 10-year restaurant growth | 21.9 | 65 | 30% | +19.4 |
| 20-year restaurant growth | 44.4 | 61 | 20% | +12.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (83)
By cuisine
American 19 · Coffee 10 · Burgers 9 · Pizza 8 · Dessert 7 · Ice cream / frozen desserts 7 · Sandwiches 7 · Asian 5 · Mexican 5 · Italian 4 · Juice / smoothies 4 · Bakery 3 · BBQ 3 · Chinese 3 · Breakfast 2 · Chicken / wings 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · European 1 · Greek 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Mediterranean 1 · Seafood 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1 · Vegetarian 1
By type
Restaurant (service type not stated) 41 · Bar 17 · Quick service 14 · Casual dining 12 · Dessert 10 · Café 9 · Bakery 4 · Juice, smoothie, tea 4 · Brewery / taproom 2 · Coffee shop 2 · Specialty food shop 2 · Winery / distillery / taproom 2 · Delivery-focused 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Ajwa BBQ and Restaurant | Indian | Restaurant (service type not stated) | Indian · BBQ | 597 E Main St | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Bar | American · Burgers | 1181 Mae Street | open |
| Arooga's Arooga's | Casual dining · Bar | American | 637 E Main St | open |
| Asian Buffet | Restaurant (service type not stated) | Asian | 253 Hershey Rd | open |
| Bill's Restaurant | Casual dining | American · Breakfast | 8 W Main St | open |
| Blue Mountain Vineyards & Cellars | Bar | 277 Hershey Rd | open | |
| Bob Evans Bob Evans | Restaurant (service type not stated) | Breakfast · American | 650 Walton Ave | open |
| Boba Sensei | Juice, smoothie, tea · Café | Tea / bubble tea · Juice / smoothies · Coffee | 749 Middletown Rd | open |
| Bollywood Indian Fusion | Restaurant (service type not stated) | Asian · Vegetarian | 597 E Main St | open |
| Brother Joe's Pizza | Restaurant (service type not stated) | Pizza · Italian | 269 Hershey Rd | open |
| Burger King | Quick service · Restaurant (service type not stated) | Burgers · Sandwiches | 8167 Derry Street | open |
| Cassel Vineyards of Hershey | Winery / distillery / taproom · Bar | 80 Shetland Dr | open | |
| Charkoon | Restaurant (service type not stated) | Asian · Thai | 9185 1152 Mae St | open |
| Chatter Box Cafe | Café | Coffee · Sandwiches · American | 254 W Main St | open |
| Chick's Tavern | Casual dining · Bar | 120 E 2nd St | open | |
| Chipotle Mexican Grill Chipotle Mexican Grill | Quick service | Mexican · Southwestern / Tex-Mex | 1198 Mae St | open |
| Chocolates By Tina Marie | Dessert | Dessert | 16 S Rosanna St | open |
| Cocoa Beanery Coffee Shop & Cafe | Café | Coffee | 1215 Research Blvd | open |
| Cocoa Diner | Casual dining · Restaurant (service type not stated) | American | 590 E Main St | open |
| Cold Beer ToGo | Brewery / taproom · Bar | Main Street | open | |
| CrossWinds Winery at Hershey | Winery / distillery / taproom | 621 Hershey Rd | open | |
| Cubby's Ice Cream Café | Dessert · Café | Ice cream / frozen desserts · Dessert · Coffee | 295 E Main St | open |
| Dafnos | Restaurant (service type not stated) | Italian | 1190 W Chocolate Ave | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 767 Middletown Rd | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 233 Hershey Rd | open |
| El Rodeo | Restaurant (service type not stated) | Steakhouse · American | 1077 W Governor Rd | open |
| Englewood Brewing | Bar | 1219 W End Ave Ste B | open | |
| Five Guys Five Guys | Quick service | Burgers · American | 1188 Mae St | open |
| Forrest's Feed Co. | Casual dining · Bar | BBQ · American | 283 E Main St | open |
| Fuddruckers Fuddruckers | Restaurant (service type not stated) | Burgers · American | 1221 W Chocolate Ave | open |
| G's Boro Bar and Grill | Casual dining · Bar | 401 E Main St | open | |
| Gas Station | Bar | 700 W Main St | open | |
| Gelato Di Babbo | Dessert | Ice cream / frozen desserts · Dessert | 16 E North Alley | open |
| Guillotine Cigar Lounge | Bar | 15 S Hanover St | open | |
| Hershey Bears Den | Restaurant (service type not stated) | American | open | |
| Hoageez | Specialty food shop · Quick service | Sandwiches · American | 1152 Mae St | open |
| Hoageez | Restaurant (service type not stated) | 422 Walton Ave | open | |
| Hoss's Steak & Sea House | Restaurant (service type not stated) | Steakhouse | 9009 Bridge Rd | open |
| Hummelstown Fuel Oil Svc | Restaurant (service type not stated) | 10 Cameron Ave | open | |
| Hummelstown/Hershey Fuddruckers | Restaurant (service type not stated) | Burgers | Hershey, 1221 West Chocolate | open |
| Jasmine Asian Cuisine | Restaurant (service type not stated) | Asian · Chinese | 777 Middletown Rd | open |
| Jo Jo's Pizza | Restaurant (service type not stated) · Casual dining | Pizza · American | 1 E Main St | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 603 E Main St | open |
| King Kone Creamery | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies · Dessert | 182 Hershey Rd | open |
| La Mixtequita | Restaurant (service type not stated) | Mexican · Latin American (other) | 20 E North Alley | open |
| Little Essie Mae's Sweet Shoppe | Dessert | Dessert | 16 W Main St | open |
| McDonald's McDonald's | Quick service | Burgers · American | 611 E Main St | open |
| MrBeast Burger | Restaurant (service type not stated) | Burgers · Sandwiches | 1221 W Chocolate Ave | open |
| My Way Pizza & Grill | Restaurant (service type not stated) | Pizza · Italian | 757 Middletown Rd | open |
| My Way Pizza & Grill | Restaurant (service type not stated) | Pizza | 757 Middletown Rd | open |
| Nancys Pub | Bar | 2059 Raleigh Rd | open | |
| Native Flatbreads | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 16 S Rosanna St | open |
| Palermo's Pizzeria & Restaurant | Restaurant (service type not stated) | Italian · Pizza | 103 E Main St | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 1178 Mae St | open |
| Papa Johns Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 621 E Main St | open |
| Philly Pretzel Factory Philly Pretzel Factory | Bakery | Bakery | 233 Hershey Rd | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 675 E Main St | open |
| Playa Bowls Playa Bowls | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 659 E Main St Ste 100 | open |
| Reunion Cocktails + Provisions | Casual dining · Bar | 1201 W Chocolate Ave | open | |
| Rita's Italian Ice and Frozen Custard Rita's Italian Ice & Frozen Custard | Dessert | Dessert · Ice cream / frozen desserts | 139 S Hanover St | open |
| Rubber Soul Brewing Company | Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar | 136 S Hanover St | open | |
| Sal Mag Inc | Restaurant (service type not stated) | 590 E Main St | open | |
| Senor El Sol Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 275 Hershey Rd | open |
| Shooters Bar | Bar · Quick service | 130 S Hanover St | open | |
| Silver Sea | Restaurant (service type not stated) | Chinese · Seafood | 9 E Main St | open |
| Simply Greek | Restaurant (service type not stated) | Greek · Mediterranean · European | 1190 W Chocolate Ave | open |
| Smoked Bar and Grill | Bar · Restaurant (service type not stated) | BBQ · Mexican · Burgers | 1201 W Chocolate Ave | open |
| Soda Jerk Diner & Dairy Bar | Casual dining · Restaurant (service type not stated) | American | 403 E Main St | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 315 East Main Street | open |
| Sweet Dawgs Frozen Yogurt | Dessert | Ice cream / frozen desserts | 400 E Main St | open |
| sweetFrog | Other · Dessert | Ice cream / frozen desserts | 275 Hershey Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 570 Walton Ave | open |
| Tang Dumplings | Restaurant (service type not stated) | Chinese | 1134 Mae St | open |
| The 1762 | Restaurant (service type not stated) · Casual dining | American | 12 W Main St | open |
| Tokyo House Restaurant | Restaurant (service type not stated) | Asian · Sushi · Japanese | 1134 Mae St | open |
| Urban Creamery | Coffee shop · Dessert · Café | Coffee · Ice cream / frozen desserts | East Main Street | open |
| Warwick Hotel | Bar · Restaurant (service type not stated) | 12 W Main St | open | |
| Weis Markets Bakery | Bakery | Bakery | 1130 Mae St | open |
| Wendy's Wendy's | Quick service | Burgers · American | 625 E Main St | open |
| What Momma Makes | Café | Coffee · American | 16 W Main St | open |
| Willowood Cafe & Creamery | Café | Coffee | 366 Middletown Rd | open |
| Wingstop | Restaurant (service type not stated) | Chicken / wings | 595 E Main St | open |
| Your Place Restaurant & Pub | Restaurant (service type not stated) | American | 1077 W Governor Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 22 | 20 | — | — | — | 2 | SIC1987 |
| 1995 | 26 | 25 | — | — | — | 1 | SIC1987 |
| 1996 | 26 | 25 | — | — | — | 1 | SIC1987 |
| 1997 | 28 | 27 | — | — | — | 1 | SIC1987 |
| 1998 | 32 | 29 | 12 | 15 | 2 | 1 | NAICS1997 |
| 1999 | 35 | 30 | 13 | 13 | 4 | 2 | NAICS1997 |
| 2000 | 36 | 29 | 16 | 12 | 1 | 3 | NAICS1997 |
| 2001 | 30 | 26 | 13 | 11 | 2 | 2 | NAICS1997 |
| 2002 | 29 | 26 | 14 | 11 | 1 | 1 | NAICS1997 |
| 2003 | 32 | 27 | 13 | 14 | — | 2 | NAICS2002 |
| 2004 | 33 | 29 | 14 | 14 | 1 | 1 | NAICS2002 |
| 2005 | 34 | 30 | 14 | 16 | — | 2 | NAICS2002 |
| 2006 | 34 | 29 | 15 | 13 | — | 2 | NAICS2002 |
| 2007 | 34 | 29 | 17 | 10 | 1 | 3 | NAICS2002 |
| 2008 | 26 | 24 | 13 | 11 | — | 1 | NAICS2007 |
| 2009 | 27 | 25 | 14 | 11 | — | 1 | NAICS2007 |
| 2010 | 29 | 27 | 14 | 12 | — | 1 | NAICS2007 |
| 2011 | 31 | 29 | 14 | 14 | — | 1 | NAICS2007 |
| 2012 | 32 | 30 | 15 | 13 | 1 | 1 | NAICS2012 |
| 2013 | 35 | 32 | 14 | 15 | 2 | 1 | NAICS2012 |
| 2014 | 35 | 32 | 14 | 14 | 2 | 1 | NAICS2012 |
| 2015 | 39 | 36 | 14 | 16 | 4 | 1 | NAICS2012 |
| 2016 | 39 | 35 | 13 | 17 | 4 | 1 | NAICS2012 |
| 2017 | 38 | 34 | 15 | 14 | 4 | — | NAICS2017 |
| 2018 | 39 | 35 | 14 | 16 | 4 | — | NAICS2017 |
| 2019 | 41 | 36 | 15 | 19 | — | — | NAICS2017 |
| 2020 | 42 | 37 | 15 | 20 | — | — | NAICS2017 |
| 2021 | 42 | 37 | 13 | 21 | 3 | — | NAICS2017 |
| 2022 | 42 | 38 | 16 | 19 | 3 | — | NAICS2022 |
| 2023 | 43 | 39 | 16 | 21 | — | — | NAICS2022 |