BMIE Market 17963

Schuylkill County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,323 2020–2024 ACS 5-year estimate ±472 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,946 2020–2024 ACS 5-year estimate ±244 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,317 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,064 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$79,118 2020–2024 ACS 5-year estimate ±7,695 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$931 2020–2024 ACS 5-year estimate ±143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$216,500 2020–2024 ACS 5-year estimate ±14,849 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	83.7 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 17963
Restaurants per 10,000 residents	17.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-44.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-16.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-9.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 6–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	45 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	9 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 17963. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.75, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.5	66	40%	+26.6
Restaurant Opportunity Score	46.1	46	35%	+16.1
Market Momentum Score	9.2	9	25%	+2.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,323	70	40%	+27.9
Median household income (ACS)	79,118	61	40%	+24.4
Households (ACS)	3,946	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-44.4	7	35%	+2.5
Restaurants per 10,000 residents (lower = more room)	10.7	69	25%	+17.4
Population (ACS)	9,323	70	20%	+14.0
Median household income (ACS)	79,118	61	20%	+12.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 9 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-33.3	8	50%	+4.1
10-year restaurant growth	-44.4	7	30%	+2.2
20-year restaurant growth	-16.7	15	20%	+2.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (35)

By cuisine

American 9 · Bakery 5 · Dessert 4 · Ice cream / frozen desserts 3 · Italian 3 · Pizza 3 · BBQ 2 · Burgers 2 · Coffee 2 · Sandwiches 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Mexican 1

By type

Restaurant (service type not stated) 17 · Bar 6 · Casual dining 6 · Dessert 6 · Bakery 5 · Quick service 4 · Café 2 · Specialty food shop 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service		408 Suedberg Rd	open
Around The Bend Bar & Grill	Casual dining · Bar		234 Sweet Arrow Lake Rd	open
Big Belly's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1445 Suedberg Rd	open
Buddy's Log Cabin Family Restaurant	Restaurant (service type not stated)	American	97 Tremont Rd	open
Burger King Burger King	Quick service	Burgers · American	10 Molleystown Rd	open
Burke's Dairy Bar	Dessert	Ice cream / frozen desserts · Dessert	8 E Pottsville St Rear	open
Dead Horse Beer & Burritos	Restaurant (service type not stated) · Casual dining · Bar	Mexican	86 E Pottsville St suite 2	open
Do's Pizza	Restaurant (service type not stated)	Pizza · Italian	122 S Tulpehocken St	open
Dominick's Pizzeria	Restaurant (service type not stated)	Italian · Pizza	117 E Pottsville St	open
Dunkin'	Restaurant (service type not stated)		6 Tremont Rd	open
E&Z Restaurant	Restaurant (service type not stated)	American	1098 Long Run Rd	open
Frosted Whisk Bakery	Bakery	Bakery	488 Deturksville Rd	open
Hevisure Gold Asia	Bakery · Dessert · Café	Bakery · Dessert · Coffee	7 Millrace Aly	open
Hidden Valley Snack Bar	Casual dining		1753 Panther Valley Rd # RD-9013	open
Little Bake Shoppe	Bakery · Dessert	Bakery · Dessert	72 N Tulpehocken St	open
Manheim Diner Inc	Restaurant (service type not stated)		87 Tremont Rd	open
McDonald's McDonald's	Quick service	Burgers · American	427 Suedberg Rd	open
Nuthin’ Fancy BBQ Restaurant & Catering	Restaurant (service type not stated)	BBQ	1445 Suedberg Rd	open
O'Neals Pub	Bar	British / Irish pub food	112 S Tulpehocken St	open
Orange Julius	Dessert · Casual dining	Ice cream / frozen desserts · American	482 Suedberg Rd	open
Original Italian Pizza	Restaurant (service type not stated)	Italian · Pizza	64 S Tulpehocken St	open
Pine Grove Diner	Casual dining	American	475 Suedberg Rd	open
Pine Grove Diner Inc	Restaurant (service type not stated)		87 Tremont Rd	open
Pine Grove HH&L Social Club	Restaurant (service type not stated) · Bar		1 Orchard St	open
Pine Grove VFW	Restaurant (service type not stated) · Bar		140 S Tulpehocken St	open
Red Lion Cafe & Restaurant	Restaurant (service type not stated)	American	697 Deturksville Rd	open
Sholl Family Restaurant	Restaurant (service type not stated)		83 Pleasant Valley Rd	open
Steak N Roll	Specialty food shop · Restaurant (service type not stated) · Quick service · Casual dining	Sandwiches · American	18 Tremont Rd	open
Stone Mountain Wine Cellars	Winery / distillery / taproom		1615 Panther Valley Rd	open
Stop n rock ice cream	Dessert	Ice cream / frozen desserts	1008 Rock Rd	open
SUBWAY	Other	Sandwiches	482 Suedberg Rd	open
Sweet G's Bakery	Bakery · Dessert · Café	Bakery · Dessert · Coffee	7 Mill Race Alley	open
Ten Pin Club	Bar		85 Longstretch Rd	open
The Brookside Baker, LLC	Bakery	Bakery	126 Brookside Rd	open
Tuckaway Farm & Greenhou	Restaurant (service type not stated)		91 Nagles Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	11	—	—	—	1	SIC1987
1995	12	11	—	—	—	1	SIC1987
1996	13	10	—	—	—	3	SIC1987
1997	18	15	—	—	—	3	SIC1987
1998	16	13	10	3	—	3	NAICS1997
1999	15	12	10	2	—	3	NAICS1997
2000	15	12	10	2	—	3	NAICS1997
2001	15	12	10	2	—	3	NAICS1997
2002	13	11	8	3	—	2	NAICS1997
2003	15	12	7	4	1	3	NAICS2002
2004	15	11	6	4	1	3	NAICS2002
2005	15	11	6	4	1	3	NAICS2002
2006	16	11	6	4	1	4	NAICS2002
2007	16	12	7	4	1	3	NAICS2002
2008	17	13	8	3	2	3	NAICS2007
2009	17	14	9	3	2	3	NAICS2007
2010	18	16	9	5	2	2	NAICS2007
2011	22	20	10	7	3	2	NAICS2007
2012	22	20	11	8	1	2	NAICS2012
2013	20	18	10	7	1	2	NAICS2012
2014	18	17	9	7	1	1	NAICS2012
2015	17	15	8	6	1	2	NAICS2012
2016	18	16	8	7	1	2	NAICS2012
2017	18	16	7	8	—	—	NAICS2017
2018	18	15	6	8	—	3	NAICS2017
2019	17	14	6	7	—	3	NAICS2017
2020	18	15	7	6	—	3	NAICS2017
2021	18	15	7	6	—	3	NAICS2017
2022	14	11	4	5	—	3	NAICS2022
2023	15	10	4	4	—	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 17963. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
17981	4.9 mi	2	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.