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BMIE Market 17981

Schuylkill County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,468
2020–2024 ACS 5-year estimate ±196 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households926
2020–2024 ACS 5-year estimate ±79 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,751
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,153
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$73,261
2020–2024 ACS 5-year estimate ±12,326 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age48.0
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$869
2020–2024 ACS 5-year estimate ±57 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$92,700
2020–2024 ACS 5-year estimate ±7,316 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area38.2 sq mi
Census Gazetteer 2020
Restaurants2
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 17981
Restaurants per 10,000 residents7.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-50.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-33.3%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 0–2)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, -0.2 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score41 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score50 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score42 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score24 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score50.05040%+20.0
Restaurant Opportunity Score41.84235%+14.6
Market Momentum Score24.12425%+6.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2,4684940%+19.5
Median household income (ACS)73,2615240%+20.9
Households (ACS)9264820%+9.6
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-50535%+1.6
Restaurants per 10,000 residents (lower = more room)8.18025%+20.0
Population (ACS)2,4684920%+9.7
Median household income (ACS)73,2615220%+10.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 24 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-50530%+1.4
20-year restaurant growth-33.3920%+1.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

American 2 · Bakery 1 · Dessert 1 · Italian 1 · Pizza 1

By type

Bar 2 · Restaurant (service type not stated) 2 · Bakery 1 · Casual dining 1 · Dessert 1

NameTypeCuisineAddressStatus
Behm's Family RestaurantCasual dining · Restaurant (service type not stated)American37 Branch Stopen
Perkins Corner BarBarAmerican100 W Main Stopen
Randazzo Pizza and RestaurantRestaurant (service type not stated)Pizza · Italian36 W Main Stopen
Schach's SweetsBakery · DessertBakery · Dessert24 N Pine Stopen
The Corner BarBar100 W Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199443———1SIC1987
199543———1SIC1987
199653———2SIC1987
199753———2SIC1987
1998333———NAICS1997
1999333———NAICS1997
2000654—11NAICS1997
20014431——NAICS1997
20024431——NAICS1997
20035431——NAICS2002
20046532——NAICS2002
20056532——NAICS2002
20065422——NAICS2002
20075312—1NAICS2002
20086413—1NAICS2007
20095413—1NAICS2007
20103211—1NAICS2007
20113211—1NAICS2007
2012322——1NAICS2012
2013222———NAICS2012
2014222———NAICS2012
2015222———NAICS2012
2016222———NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 17981. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
179234.4 mi—
179634.9 mi102023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.