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BMIE Market 17980

Dauphin County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,342
2020–2024 ACS 5-year estimate ±327 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,282
2020–2024 ACS 5-year estimate ±120 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,238
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,542
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$71,210
2020–2024 ACS 5-year estimate ±1,861 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.8
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$841
2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$149,600
2020–2024 ACS 5-year estimate ±15,361 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area34.8 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 17980
Restaurants per 10,000 residents6.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+200.0%
DERIVED: 2015 → 2020, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+200.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+50.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20284 (range 2–5)
FORECAST · linear trend v1 fitted to 2010–2023 (11 points, +0.1 per year, r² 0.38) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score68 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score52 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score68 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score93 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score51.95240%+20.8
Restaurant Opportunity Score68.46835%+23.9
Market Momentum Score92.79325%+23.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,3425440%+21.6
Median household income (ACS)71,2104940%+19.6
Households (ACS)1,2825420%+10.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)9.07625%+19.1
Population (ACS)3,3425420%+10.8
Median household income (ACS)71,2104920%+9.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 93 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth2009950%+49.5
10-year restaurant growth508230%+24.7
20-year restaurant growth2009320%+18.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (12)

By cuisine

Pizza 5 · Italian 3 · Sandwiches 2 · Latin American (other) 1

By type

Restaurant (service type not stated) 8 · Bar 3 · Casual dining 2 · Quick service 2 · Specialty food shop 1

NameTypeCuisineAddressStatus
Corky's 4th St StationRestaurant (service type not stated)345 E Colliery Aveopen
Dw's Deli & HoagieSpecialty food shop · Quick serviceSandwiches · Pizza335 E Grand Aveopen
Korner PizzeriaRestaurant (service type not stated)Pizza1038 E Grand Aveopen
Mione's PizzaRestaurant (service type not stated)Pizza · Italian104 E Grand Aveopen
Mirkos Restaurant LlcRestaurant (service type not stated)2040 E Grand Aveopen
Nino's Italian RestaurantRestaurant (service type not stated)Pizza · Italian730 W Grand Aveopen
O'Neals 4th Street Station PubBar · Casual dining345 E Colliery Aveopen
Rush Township, Dauphin County, PennsylvaniaRestaurant (service type not stated)Latin American (other)open
Scotto's Ristorante and PizzeriaRestaurant (service type not stated)Italian · Pizza2016 E Grand Aveopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches523 East Grandview Dr.open
The Brown JugBar · Casual dining1416 E Grand Aveopen
The Garage The GarageBar341 US-209open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994321SIC1987
1995321SIC1987
1996321SIC1987
199733SIC1987
1998433NAICS1997
1999433NAICS1997
2000322NAICS1997
2001211NAICS1997
20023111NAICS1997
20033111NAICS2002
200443111NAICS2002
20053211NAICS2002
20063211NAICS2002
2007433NAICS2002
20084221NAICS2007
20094221NAICS2007
20104221NAICS2007
20114221NAICS2007
20124221NAICS2012
20134221NAICS2012
2014211NAICS2012
2015211NAICS2012
2016211NAICS2012
20173NAICS2017
20184NAICS2017
2019533NAICS2017
2020533NAICS2017
20214NAICS2017
2022533NAICS2022
2023533NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 17980. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
170974.2 mi12007
170985.0 mi12015
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.