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BMIE Market 17098

Dauphin County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,618
2020–2024 ACS 5-year estimate ±237 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,130
2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,528
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,209
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$63,041
2020–2024 ACS 5-year estimate ±4,022 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.7
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$839
2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$122,000
2020–2024 ACS 5-year estimate ±10,892 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area9.3 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 17098
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+0.0%
DERIVED: 2001 → 2006, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-50.0%
DERIVED: 2005 → 2015, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1995 → 2015, ZIP Code Business Patterns restaurants
Projected restaurants, 20201 (range 0–2)
FORECAST · linear trend v1 fitted to 1999–2015 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score40 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score44 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score43 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score28 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 40 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score44.44440%+17.8
Restaurant Opportunity Score42.54335%+14.9
Market Momentum Score27.82825%+7.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 44 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2,6185040%+19.9
Median household income (ACS)63,0413540%+14.1
Households (ACS)1,1305220%+10.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-50535%+1.6
Restaurants per 10,000 residents (lower = more room)3.89525%+23.9
Population (ACS)2,6185020%+10.0
Median household income (ACS)63,0413520%+7.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 28 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-50530%+1.4
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (10)

By cuisine

Dessert 2 · Pizza 2 · Breakfast 1 · Coffee 1 · German / Eastern European 1 · Ice cream / frozen desserts 1 · Italian 1

By type

Bar 4 · Restaurant (service type not stated) 4 · Dessert 2 · Casual dining 1 · Coffee shop 1

NameTypeCuisineAddressStatus
Cherished TreasuresDessertDessert311 Ray Stopen
Dominick's PizzeriaRestaurant (service type not stated)Pizza101 E Market Stopen
Hungry TimeRestaurant (service type not stated) · Coffee shopCoffee7901 State Route 209open
SubwayRestaurant (service type not stated)German / Eastern European113 W Market Stopen
Tello's Pizzeria & RestaurantRestaurant (service type not stated)Pizza · Italian101 E Market Stopen
Uncle Jim's TavernBar · Casual dining301 W Market Stopen
Williamstown American Legion Post 239BarBreakfast123 W Market Stopen
Williamstown Fire HouseBar225 W Broad Stopen
Williamstown VfwBar205 E Market Stopen
Willow Tree Ice CreamDessertIce cream / frozen desserts · Dessert505 Julian Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199431———2SIC1987
199531———2SIC1987
199631———2SIC1987
199731———2SIC1987
1998211——1NAICS1997
1999211——1NAICS1997
2000211——1NAICS1997
2001311——2NAICS1997
2002211——1NAICS1997
2003311——2NAICS2002
2004311——2NAICS2002
20053211—1NAICS2002
2006311——2NAICS2002
20072————2NAICS2002
20081————1NAICS2007
20091————1NAICS2007
20101————1NAICS2007
20111————1NAICS2007
20121————1NAICS2012
201321—1—1NAICS2012
201421—1—1NAICS2012
201521—1—1NAICS2012
20162————2NAICS2012
20233—————NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 17098. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
179782.2 mi—
170972.7 mi12007
170483.3 mi32023
179683.6 mi12016
179805.0 mi32023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.