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BMIE Market 17098

Dauphin County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,618
2020–2024 ACS 5-year estimate ±237 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,130
2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,528
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,209
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$63,041
2020–2024 ACS 5-year estimate ±4,022 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.7
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$839
2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$122,000
2020–2024 ACS 5-year estimate ±10,892 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area9.3 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 17098
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+0.0%
DERIVED: 2001 → 2006, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-50.0%
DERIVED: 2005 → 2015, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1995 → 2015, ZIP Code Business Patterns restaurants
Projected restaurants, 20201 (range 0–2)
FORECAST · linear trend v1 fitted to 1999–2015 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score40 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score44 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score43 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score28 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 40 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score44.44440%+17.8
Restaurant Opportunity Score42.54335%+14.9
Market Momentum Score27.82825%+7.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 44 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2,6185040%+19.9
Median household income (ACS)63,0413540%+14.1
Households (ACS)1,1305220%+10.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-50535%+1.6
Restaurants per 10,000 residents (lower = more room)3.89525%+23.9
Population (ACS)2,6185020%+10.0
Median household income (ACS)63,0413520%+7.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 28 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-50530%+1.4
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (10)

By cuisine

Dessert 2 · Pizza 2 · Breakfast 1 · Coffee 1 · German / Eastern European 1 · Ice cream / frozen desserts 1 · Italian 1

By type

Bar 4 · Restaurant (service type not stated) 4 · Dessert 2 · Casual dining 1 · Coffee shop 1

NameTypeCuisineAddressStatus
Cherished TreasuresDessertDessert311 Ray Stopen
Dominick's PizzeriaRestaurant (service type not stated)Pizza101 E Market Stopen
Hungry TimeRestaurant (service type not stated) · Coffee shopCoffee7901 State Route 209open
SubwayRestaurant (service type not stated)German / Eastern European113 W Market Stopen
Tello's Pizzeria & RestaurantRestaurant (service type not stated)Pizza · Italian101 E Market Stopen
Uncle Jim's TavernBar · Casual dining301 W Market Stopen
Williamstown American Legion Post 239BarBreakfast123 W Market Stopen
Williamstown Fire HouseBar225 W Broad Stopen
Williamstown VfwBar205 E Market Stopen
Willow Tree Ice CreamDessertIce cream / frozen desserts · Dessert505 Julian Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994312SIC1987
1995312SIC1987
1996312SIC1987
1997312SIC1987
19982111NAICS1997
19992111NAICS1997
20002111NAICS1997
20013112NAICS1997
20022111NAICS1997
20033112NAICS2002
20043112NAICS2002
200532111NAICS2002
20063112NAICS2002
200722NAICS2002
200811NAICS2007
200911NAICS2007
201011NAICS2007
201111NAICS2007
201211NAICS2012
20132111NAICS2012
20142111NAICS2012
20152111NAICS2012
201622NAICS2012
20233NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 17098. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
179782.2 mi
170972.7 mi12007
170483.3 mi32023
179683.6 mi12016
179805.0 mi32023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.