BMIE Market 19504

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,335 2020–2024 ACS 5-year estimate ±618 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,125 2020–2024 ACS 5-year estimate ±270 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,998 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,912 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$98,859 2020–2024 ACS 5-year estimate ±10,924 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	50.0 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,219 2020–2024 ACS 5-year estimate ±291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$388,300 2020–2024 ACS 5-year estimate ±22,280 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	23.2 sq mi Census Gazetteer 2020
Restaurants	Not published for this ZIP 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19504
Restaurants per 10,000 residents	2.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+200.0% DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 2021	1 (range 0–4) FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	87 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19504. Projection: linear trend v1, fitted 2006–2016, +0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.1	69	40%	+27.6
Restaurant Opportunity Score	79.5	79	35%	+27.8
Market Momentum Score	87.1	87	25%	+21.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,335	61	40%	+24.6
Median household income (ACS)	98,859	80	40%	+32.1
Households (ACS)	2,125	62	20%	+12.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	5.6	90	25%	+22.4
Population (ACS)	5,335	61	20%	+12.3
Median household income (ACS)	98,859	80	20%	+16.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	200	99	50%	+49.5
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

American 2 · BBQ 1 · Juice / smoothies 1

By type

Casual dining 4 · Restaurant (service type not stated) 4 · Bar 3 · Food truck 2 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Blue Haze BBQ	Restaurant (service type not stated)	BBQ · American	3243 Gehman Rd	open
Bonehead’s Grille	Food truck · Restaurant (service type not stated)		PA-100, Barto, PA 19504, United States	open
Jake’s Shakes	Juice, smoothie, tea · Food truck	Juice / smoothies	545 Niantic Rd	open
Runway Grill	Casual dining · Restaurant (service type not stated) · Bar		3243 Gehman Rd	open
The New Pied Piper Diner	Casual dining · Restaurant (service type not stated)	American	1605 PA-100	open
The Whiskey Girl Saloon	Bar · Casual dining		140 Barto Rd	open
Union Jack's Olde Congo Hotel	Bar · Casual dining		373 Hoffmansville Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	2	2	2	—	—	—	NAICS1997
1999	3	2	2	—	—	1	NAICS1997
2000	4	3	2	1	—	1	NAICS1997
2001	2	1	1	—	—	1	NAICS1997
2002	2	2	2	—	—	—	NAICS1997
2003	1	1	1	—	—	—	NAICS2002
2004	1	1	1	—	—	—	NAICS2002
2005	1	1	1	—	—	—	NAICS2002
2006	2	2	1	1	—	—	NAICS2002
2007	3	3	1	2	—	—	NAICS2002
2008	2	1	1	—	—	1	NAICS2007
2009	2	1	1	—	—	1	NAICS2007
2010	2	1	1	—	—	1	NAICS2007
2011	2	1	1	—	—	1	NAICS2007
2012	2	1	1	—	—	1	NAICS2012
2013	2	1	1	—	—	1	NAICS2012
2014	4	2	2	—	—	2	NAICS2012
2015	4	2	2	—	—	2	NAICS2012
2016	5	3	3	—	—	2	NAICS2012
2017	3	—	—	—	—	—	NAICS2017
2021	3	—	—	—	—	—	NAICS2017
2023	3	—	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19504. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
19503	1.1 mi	5	2023
18070	2.8 mi	1	2016
18056	3.0 mi	1	2006
19505	3.1 mi	7	2023
18041	4.2 mi	9	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.