BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 19512

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)15,794
2020–2024 ACS 5-year estimate ±798 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households6,536
2020–2024 ACS 5-year estimate ±463 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count16,954
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units7,260
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$79,885
2020–2024 ACS 5-year estimate ±7,175 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age46.4
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,226
2020–2024 ACS 5-year estimate ±128 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$274,200
2020–2024 ACS 5-year estimate ±12,551 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area43.3 sq mi
Census Gazetteer 2020
Restaurants26
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19512
Restaurants per 10,000 residents12.4
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-3.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+13.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+18.2%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+30.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202828 (range 24–31)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score59 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score71 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score60 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score38 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score71.47140%+28.6
Restaurant Opportunity Score59.76035%+20.9
Market Momentum Score37.93825%+9.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)15,7947740%+31.0
Median household income (ACS)79,8856240%+24.8
Households (ACS)6,5367820%+15.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth13.05735%+19.9
Restaurants per 10,000 residents (lower = more room)16.54825%+11.9
Population (ACS)15,7947720%+15.5
Median household income (ACS)79,8856220%+12.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 38 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-3.72450%+11.9
10-year restaurant growth13.05730%+17.1
20-year restaurant growth18.24420%+8.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (53)

By cuisine

American 9 · Coffee 7 · Italian 7 · Pizza 6 · Dessert 5 · Bakery 4 · Ice cream / frozen desserts 4 · Sandwiches 4 · Breakfast 3 · Chinese 2 · Asian 1 · British / Irish pub food 1 · European 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Steakhouse 1 · Sushi 1 · Vegan 1

By type

Restaurant (service type not stated) 22 · Bar 12 · Casual dining 10 · Dessert 7 · Bakery 5 · Café 5 · Quick service 5 · Coffee shop 4 · Winery / distillery / taproom 3 · Brewery / taproom 2 · Specialty food shop 2 · Fast casual 1 · Juice, smoothie, tea 1 · Other 1

NameTypeCuisineAddressStatus
Another Bar LlcRestaurant (service type not stated)961 N Reading Aveopen
Antonio's TrattoriaRestaurant (service type not stated)Italian · European1636 W Philadelphia Aveopen
Argento's GelateriaDessert · Quick serviceIce cream / frozen desserts · Italian835 E Philadelphia Aveopen
Argento's Pizza & Family RestaurantRestaurant (service type not stated)Italian · Pizza833 E Philadelphia Aveopen
Barrel and AleCasual dining · Bar961 N Reading Aveopen
Blair VineyardsWinery / distillery / taproom501 S Reading Aveopen
Boyertown Ice Cream & Water Ice FactoryDessert · Restaurant (service type not stated)Ice cream / frozen desserts835 E Philadelphia Aveopen
Brakeman's CafeCafé · Coffee shopCoffee · Breakfast56 S Washington Stopen
Carmelo's PizzaRestaurant (service type not stated)Pizza · Italian116 E Philadelphia Aveopen
China MoonRestaurant (service type not stated)Chinese · Asian114 County Line Rdopen
Coak IncRestaurant (service type not stated)237 N Reading Aveopen
Coopers LlcRestaurant (service type not stated)813 S Reading Aveopen
Dan's DeliSpecialty food shop · Quick serviceSandwiches · American1371 W Philadelphia Aveopen
Dice's Creative CakesBakery · DessertBakery · Dessert30 N Reading Aveopen
Dunkin' Dunkin'Coffee shop · Quick service · Dessert · BakeryCoffee · Dessert849 E Philadelphia Aveopen
Durango's SaloonBar120 E Philadelphia Aveopen
Firefly Cafe and OutpostRestaurant (service type not stated)Vegan12 N Reading Aveopen
Frecon's CideryBrewery / taproom · Winery / distillery / taproom231 Powder Mill Hollow Rdopen
Giovanni's cafe and pizzeriaCaféItalian · Pizza · Coffee1306 Reading Aveopen
Greshville Inn IncRestaurant (service type not stated)1013 Reading Aveopen
Grill ShopCasual dining · Restaurant (service type not stated) · BarAmerican35 E Philadelphia Aveopen
Grind Grind PhilippinesRestaurant (service type not stated) · Casual dining · BarAmerican45 S Reading Aveopen
Honey Brew Coffee Co.Coffee shop · CaféCoffee835 E Philadelphia Aveopen
Ice To Meet You, LlcRestaurant (service type not stated)309 E Philadelphia Aveopen
Iezzi's on 3rdCasual dining · Bar61 S Reading Ave #1437open
Joe Paws Dog BakeryBakeryBakery18 S Reading Aveopen
Josh's PizzaRestaurant (service type not stated)Pizza · Italian51 E 2nd St #1501open
Jukebox CafeCaféCoffee · Breakfast · American535 S Reading Aveopen
Julie's Country CafeCasual dining · CaféCoffee · American · Breakfast924 W Philadelphia Aveopen
Little Oley TavernBar · Casual dining2068 Farmington Aveopen
Little Richard's Steak ShopOtherSandwichesopen
Mario's PizzaQuick service · Restaurant (service type not stated)Pizza159 S Reading Aveopen
Nae Nae's Cakery LLCBakery · DessertBakery · Dessert14 S Reading Aveopen
Panda GardenRestaurant (service type not stated)Japanese · Sushi · Chinese850 E Philadelphia Aveopen
Pit Stop Tavern & RestaurantRestaurant (service type not stated)Steakhouse961 N Reading Aveopen
Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen CustardDessertDessert · Ice cream / frozen desserts309 E Philadelphia Aveopen
Rize CafeCoffee shopCoffee1222open
Saville's DinerCasual diningAmerican830 E Philadelphia Aveopen
Semper PieBakeryBakery14 S Reading Ave Floor 1open
Sicilian Delite Pizzeria & RistoranteRestaurant (service type not stated)Pizza · Italian540 E Philadelphia Aveopen
Spunktown TavernCasual dining · BarAmerican699 Englesville Rdopen
Stirrups Mobile Bar Co.BarBoyertown, PA, United Statesopen
Terra Pacem WineryWinery / distillery / taproom160 S Grims Mill Rdopen
The Bears' DenRestaurant (service type not stated)American133 Chestnut Stopen
The IronstoneRestaurant (service type not stated)American120 E Philadelphia Aveopen
The LibsBar21 Henry Aveopen
The Other FarmBrewery / taproom · Restaurant (service type not stated) · Casual dining · Bar128 E Philadelphia Aveopen
The Peppermint Stick Candy StoreDessertIce cream / frozen desserts · Dessert26 E Philadelphia Aveopen
The Philly Jawn CheesesteakRestaurant (service type not stated)159 S Reading Aveopen
Tiki BarBar1150 Manatawny Rdopen
Toss of the TownJuice, smoothie, tea · Fast casualSandwiches · Juice / smoothies · Healthy / salads / bowls110 E Philadelphia Aveopen
Union Jack's Inn on the ManatawnyBar · Casual diningBritish / Irish pub food546 Manatawny Rdopen
Weidner's Deli IncSpecialty food shop · Quick serviceSandwiches12 S Reading Aveopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199424204SIC1987
199522193SIC1987
199622193SIC1987
199725232SIC1987
199829221574NAICS1997
1999282314812NAICS1997
2000242011811NAICS1997
2001272314811NAICS1997
200225201462NAICS1997
200328221393NAICS2002
2004292311112NAICS2002
2005272311121NAICS2002
2006272313101NAICS2002
2007292412122NAICS2002
20083025121122NAICS2007
20092924121022NAICS2007
2010262113712NAICS2007
2011292517712NAICS2007
20123126151012NAICS2012
20132923121012NAICS2012
20142823121012NAICS2012
20152723111022NAICS2012
2016272211922NAICS2012
2017312413104NAICS2017
2018332714113NAICS2017
2019342817103NAICS2017
202031241673NAICS2017
202132261783NAICS2017
202228231483NAICS2022
202331261683NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19512. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
195452.7 mi12016
195053.6 mi72023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.