BMIE Market 19551

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,778 2020–2024 ACS 5-year estimate ±585 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,835 2020–2024 ACS 5-year estimate ±169 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,034 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,998 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$90,504 2020–2024 ACS 5-year estimate ±7,520 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.3 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,079 2020–2024 ACS 5-year estimate ±181 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$264,200 2020–2024 ACS 5-year estimate ±15,353 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	25.3 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19551
Restaurants per 10,000 residents	13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+250.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 4–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.57) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	49 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	45 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	30 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19551. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.57, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.2	65	40%	+26.1
Restaurant Opportunity Score	44.7	45	35%	+15.6
Market Momentum Score	30.3	30	25%	+7.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,778	60	40%	+23.9
Median household income (ACS)	90,504	74	40%	+29.4
Households (ACS)	1,835	60	20%	+11.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-22.2	13	35%	+4.5
Restaurants per 10,000 residents (lower = more room)	14.7	54	25%	+13.5
Population (ACS)	4,778	60	20%	+11.9
Median household income (ACS)	90,504	74	20%	+14.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-22.2	13	30%	+3.9
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 4 · Coffee 2 · Dessert 2 · Mexican 2 · Pizza 2 · Bakery 1 · BBQ 1 · Breakfast 1 · Ice cream / frozen desserts 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 9 · Bar 5 · Casual dining 3 · Bakery 2 · Coffee shop 2 · Dessert 2 · Winery / distillery / taproom 2 · Café 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Other 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Castañeda Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	225 E Penn Ave	open
Clover Hill Vineyards & Winery Clover Hill Vineyards & Winery	Winery / distillery / taproom		17 Clover Hill Rd	open
Clover Hill Vineyards & Winery	Winery / distillery / taproom			open
DJ FrankieG	Bar		287 Diplomat Dr	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	1 W Penn Ave	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	2 W Penn Ave	open
Heidelberg Family Restaurant	Restaurant (service type not stated)	American · Breakfast	910 W Penn Ave	open
Johnny & Hons Smokehaus	Casual dining · Bar	BBQ · American	924 W Penn Ave	open
Lil Chatter Box Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	317 E Penn Ave	open
Lori's Candy Station	Dessert	Ice cream / frozen desserts · Dessert	21 W Penn Ave	open
Ozgood's Neighborhood Grill	Casual dining · Restaurant (service type not stated) · Bar	American	319 E Penn Ave	open
Paraiso Rosel Restaurante Mexicano	Restaurant (service type not stated)	Mexican	141 W Penn Ave	open
Reading Bakery Systems	Bakery	Bakery	231 E Penn Ave	open
Robesonia	Restaurant (service type not stated)		336 E Penn Ave	open
Subway	Other	Sandwiches	406 E Penn Ave	open
The Henry P. Robeson House The Henry	Restaurant (service type not stated) · Bar		124 E Penn Ave	open
The Roby House	Bar		124 E Penn Ave	open
Tony's Family Ristorante And Pizzeria	Restaurant (service type not stated)	Italian · Pizza	460 W Penn Ave	open
Whoo’s Cooking at the Boxcar Grill	Restaurant (service type not stated) · Casual dining	American	154 E Penn Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	2	—	—	—	1	SIC1987
1995	3	2	—	—	—	1	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	4	3	—	—	—	1	SIC1987
1998	5	4	3	1	—	1	NAICS1997
1999	5	4	2	2	—	1	NAICS1997
2000	7	6	3	3	—	1	NAICS1997
2001	9	7	5	2	—	2	NAICS1997
2002	8	6	4	—	2	2	NAICS1997
2003	9	7	4	1	2	2	NAICS2002
2004	9	7	5	1	1	2	NAICS2002
2005	8	7	5	1	1	1	NAICS2002
2006	10	9	6	2	1	1	NAICS2002
2007	10	9	6	3	—	1	NAICS2002
2008	8	7	5	1	1	1	NAICS2007
2009	8	7	5	1	1	1	NAICS2007
2010	8	7	5	1	1	1	NAICS2007
2011	9	8	6	1	1	1	NAICS2007
2012	10	9	8	—	1	1	NAICS2012
2013	10	9	8	—	1	1	NAICS2012
2014	11	10	9	—	1	1	NAICS2012
2015	10	9	8	—	1	1	NAICS2012
2016	9	8	7	—	1	1	NAICS2012
2017	7	7	6	—	—	—	NAICS2017
2018	7	7	6	—	—	—	NAICS2017
2019	7	7	6	—	—	—	NAICS2017
2020	7	7	6	—	—	—	NAICS2017
2021	9	8	6	—	—	—	NAICS2017
2022	8	7	5	—	—	—	NAICS2022
2023	9	7	5	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19551. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
19565	2.9 mi	7	2023
19567	4.6 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.