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BMIE Market 19555

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,577
2020–2024 ACS 5-year estimate ±302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,466
2020–2024 ACS 5-year estimate ±136 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,406
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,498
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$89,583
2020–2024 ACS 5-year estimate ±15,861 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age45.8
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,167
2020–2024 ACS 5-year estimate ±79 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$239,900
2020–2024 ACS 5-year estimate ±15,501 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area14.9 sq mi
Census Gazetteer 2020
Restaurants5
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19555
Restaurants per 10,000 residents20.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-37.5%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-16.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-16.7%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20283 (range 1–5)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.60) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score46 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score62 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score43 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score26 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 46 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score62.46240%+24.9
Restaurant Opportunity Score42.74335%+15.0
Market Momentum Score26.42625%+6.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,5775540%+22.0
Median household income (ACS)89,5837340%+29.1
Households (ACS)1,4665620%+11.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-37.5935%+3.0
Restaurants per 10,000 residents (lower = more room)14.05725%+14.1
Population (ACS)3,5775520%+11.0
Median household income (ACS)89,5837320%+14.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 26 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-37.5930%+2.6
20-year restaurant growth-16.71520%+2.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

American 5 · Italian 2 · Pizza 2 · Asian 1 · BBQ 1 · Dessert 1 · Ice cream / frozen desserts 1 · Korean 1 · Mexican 1

By type

Restaurant (service type not stated) 8 · Casual dining 4 · Bar 2 · Delivery-focused 1 · Dessert 1 · Quick service 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
Candy's Homemade Ice CreamDessertIce cream / frozen desserts · Dessert · American1085 Pottsville Pikeopen
Cousin's Pub & CoCasual dining · Bar1360 Pottsville Pikeopen
Deerfoot Vineyards and WineryWinery / distillery / taproom1492 Ridge Rdopen
Domino's Domino's PizzaDelivery-focused · Quick servicePizza1360 Pottsville Pikeopen
Fiore's Italian Restaurant Bar and PizzeriaRestaurant (service type not stated) · Casual diningItalian · American401 Main Stopen
Kwik ShoppeRestaurant (service type not stated)BBQ · American555 Shoemaker Aveopen
Matt's Sexy BarBar20 E Noble Aveopen
Perry RestaurantCasual dining · Restaurant (service type not stated)American11 Bellevue Aveopen
Rico CasaRestaurant (service type not stated)Korean · Mexican · Asian600 Shoemaker Aveopen
Star City Diner & Pizza ParlorCasual dining · Restaurant (service type not stated)American · Pizza600 Shoemaker Aveopen
TastykakeRestaurant (service type not stated)Italianopen
Tolla, Inc. / Fiore Ristorante Bar & PizzeriaRestaurant (service type not stated)401 Main Stopen
Virginville HotelRestaurant (service type not stated)264 Main Stopen
Dee Dee's DinerCasual diningAmerican600 Shoemaker Aveclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994761SIC1987
1995761SIC1987
1996651SIC1987
1997541SIC1987
1998651311NAICS1997
1999762311NAICS1997
200065231NAICS1997
200176241NAICS1997
200287341NAICS1997
200376331NAICS2002
2004873311NAICS2002
200587341NAICS2002
200676331NAICS2002
2007874211NAICS2002
2008874211NAICS2007
2009874211NAICS2007
2010874211NAICS2007
2011874211NAICS2007
2012763211NAICS2012
2013985211NAICS2012
2014985211NAICS2012
2015985211NAICS2012
2016763211NAICS2012
2017653NAICS2017
2018653NAICS2017
2019764NAICS2017
2020763NAICS2017
2021763NAICS2017
202275NAICS2022
202375NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19555. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
195162.7 mi32018
195413.5 mi12008
195264.3 mi212023
195644.6 mi12016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.