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BMIE Market 21154

Harford County, Maryland · ZCTA boundaries as of 2020

Profile

Population (current estimate)6,544
2020–2024 ACS 5-year estimate ±885 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households2,403
2020–2024 ACS 5-year estimate ±280 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count6,464
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,396
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$97,658
2020–2024 ACS 5-year estimate ±15,327 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age50.0
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,161
2020–2024 ACS 5-year estimate ±379 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$455,400
2020–2024 ACS 5-year estimate ±64,669 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area39.3 sq mi
Census Gazetteer 2020
Restaurants4
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 21154
Restaurants per 10,000 residents4.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+33.3%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+33.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+33.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20284 (range 2–6)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score68 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score70 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score76 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score54 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score70.47040%+28.1
Restaurant Opportunity Score76.47635%+26.7
Market Momentum Score53.85425%+13.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)6,5446540%+25.8
Median household income (ACS)97,6587940%+31.8
Households (ACS)2,4036420%+12.8
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth33.37335%+25.7
Restaurants per 10,000 residents (lower = more room)6.18825%+21.9
Population (ACS)6,5446520%+12.9
Median household income (ACS)97,6587920%+15.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 54 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth33.37330%+22.0
20-year restaurant growth33.35420%+10.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (8)

By cuisine

American 2 · Chicken / wings 1 · Dessert 1 · Juice / smoothies 1 · Seafood 1

By type

Restaurant (service type not stated) 5 · Bar 3 · Casual dining 2 · Brewery / taproom 1 · Dessert 1 · Juice, smoothie, tea 1 · Quick service 1

NameTypeCuisineAddressStatus
Ballpark RestaurantCasual dining · Restaurant (service type not stated)American3418 Conowingo Rdopen
Big Red’s AdventuresBaropen
Blue Crab HouseRestaurant (service type not stated)Seafood3501 Ady Rdopen
Burks Mini FarmRestaurant (service type not stated)Chicken / wings1143 Heaps Rdopen
Dublin SnoballDessert · Juice, smoothie, teaDessert · Juice / smoothiesMD-136 &, MD-440open
Garage Kitchen At Mill GreenRestaurant (service type not stated) · Quick service3631 Mill Green Rdopen
Hawks Hill GrillBrewery / taproom · Restaurant (service type not stated) · Casual dining · BarAmerican825 Highland Rdopen
Old School TavernBar3403 Conowingo Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994431SIC1987
1995321SIC1987
1996431SIC1987
1997541SIC1987
199843211NAICS1997
1999642111NAICS1997
200053211NAICS1997
200153211NAICS1997
200243211NAICS1997
200343211NAICS2002
20044422NAICS2002
20054422NAICS2002
200643211NAICS2002
20073221NAICS2002
200843211NAICS2007
20095331NAICS2007
20104331NAICS2007
20114331NAICS2007
2012333NAICS2012
2013433NAICS2012
20146541NAICS2012
2015544NAICS2012
20167642NAICS2012
2017543NAICS2017
2018543NAICS2017
2019643NAICS2017
2020653NAICS2017
2021653NAICS2017
202274NAICS2022
202364NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 21154. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
211604.1 mi32023
211324.2 mi12016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.