BMIE Market 23222
Henrico County, Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 26,322 2020–2024 ACS 5-year estimate ±1,814 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 10,488 2020–2024 ACS 5-year estimate ±456 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 24,563 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 11,001 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $61,345 2020–2024 ACS 5-year estimate ±6,781 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 34.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,246 2020–2024 ACS 5-year estimate ±90 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $274,800 2020–2024 ACS 5-year estimate ±14,063 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 8.2 sq mi Census Gazetteer 2020 |
| Restaurants | 29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23222 |
| Restaurants per 10,000 residents | 7.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +31.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +61.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +70.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +38.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 32 (range 29–36) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 71 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 65 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 83 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 23222. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.76, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 64.6 | 65 | 40% | +25.9 |
| Restaurant Opportunity Score | 71.0 | 71 | 35% | +24.8 |
| Market Momentum Score | 82.8 | 83 | 25% | +20.7 |
Consumer Market Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 26,322 | 86 | 40% | +34.5 |
| Median household income (ACS) | 61,345 | 32 | 40% | +12.8 |
| Households (ACS) | 10,488 | 86 | 20% | +17.3 |
Restaurant Opportunity Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 61.1 | 86 | 35% | +30.2 |
| Restaurants per 10,000 residents (lower = more room) | 11.0 | 68 | 25% | +17.1 |
| Population (ACS) | 26,322 | 86 | 20% | +17.2 |
| Median household income (ACS) | 61,345 | 32 | 20% | +6.4 |
Market Momentum Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 31.8 | 84 | 50% | +41.9 |
| 10-year restaurant growth | 61.1 | 86 | 30% | +25.9 |
| 20-year restaurant growth | 70.6 | 75 | 20% | +14.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (72)
By cuisine
American 18 · Seafood 10 · Cajun, Creole, Southern 8 · Chicken / wings 8 · Burgers 6 · Sandwiches 5 · Asian 3 · Coffee 3 · Juice / smoothies 3 · Pizza 3 · Breakfast 2 · Chinese 2 · Dessert 2 · Bakery 1 · BBQ 1 · Caribbean 1 · Filipino 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Indian 1 · Mexican 1 · Vegetarian 1
By type
Restaurant (service type not stated) 43 · Quick service 19 · Bar 12 · Dessert 4 · Specialty food shop 4 · Café 3 · Catering 3 · Juice, smoothie, tea 3 · Brewery / taproom 2 · Casual dining 2 · Bakery 1 · Coffee shop 1 · Delivery-focused 1 · Fast casual 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Auntie Ning's | Restaurant (service type not stated) | Filipino · Asian | 15 E Brookland Park Blvd | open |
| B and L Caribbean Foodz | Restaurant (service type not stated) | 100 W Ladies Mile Rd | open | |
| Big Herm's Kitchen | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 207 W Brookland Park Blvd | open |
| Blackhan Coffee Inc | Café · Juice, smoothie, tea · Coffee shop | Coffee · Juice / smoothies | 15 E Brookland Park Blvd | open |
| Breakfast All Day | Restaurant (service type not stated) | Breakfast | 2030 Chamberlayne Ave | open |
| Brookland Park Boulevard Bakery | Bakery · Dessert | Bakery · Dessert | 207 W Brookland Park Blvd | open |
| Burger King Burger King | Quick service | Burgers · American | 2601 Chamberlayne Ave | open |
| Captain D's Captain D's | Quick service | Seafood · American | 2701 Chamberlayne Ave | open |
| Carytown Burgers and F | Restaurant (service type not stated) · Quick service | Burgers | 3500 1st Ave | open |
| Cheesecake Factory Richmond Virginia Cheesecake Miami | Restaurant (service type not stated) · Dessert | American · Dessert | open | |
| Chicken Box | Restaurant (service type not stated) | Chicken / wings | 3000 3rd Ave | open |
| China Express Chinatown Express | Quick service | Chinese · Asian | 122 W Brookland Park Blvd | open |
| Church's Chicken Church's Chicken | Quick service | Chicken / wings | 550 E Laburnum Ave | open |
| Club 181 Inc | Bar | 2412 North Ave | open | |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 550 E Laburnum Ave | open |
| Drew's Bodega | Bar | 2902 Edgewood Ave | open | |
| E&w Management Group Corporation | Restaurant (service type not stated) | 1509 Chamberlayne Ave | open | |
| Family Secrets Restaurant | Restaurant (service type not stated) | American | 2927 North Ave | open |
| Firehouse 15 Restaurant | Restaurant (service type not stated) | 3011 Meadowbridge Rd | open | |
| From The Hart | Catering | American · Chinese | 17 W Brookland Park Blvd | open |
| Fuzzy Cactus | Bar | 221 W Brookland Park Blvd | open | |
| Goal Post | Bar | 2400 North Ave | open | |
| Good Tymes | Bar | American | 2030 Chamberlayne Pkwy | open |
| Gulfstream Seafood | Restaurant (service type not stated) | Seafood | 8 E Laburnum Ave | open |
| Hanes Market & Deli | Specialty food shop · Quick service | Sandwiches | 3000 Hanes Ave | open |
| Harlym Blue'Z | Restaurant (service type not stated) · Casual dining · Bar | American | 210 W Brookland Park Blvd | open |
| Ho Ho Restaurant | Restaurant (service type not stated) | Asian | 10 E Laburnum Ave | open |
| J.r. Crickets Va | Restaurant (service type not stated) | 1509 Chamberlayne Ave | open | |
| Jus Crab Bar And Grill | Restaurant (service type not stated) | Seafood | 2204 E Laburnum Ave | open |
| Krispy Krunchy Chicken Krispy Krunchy Chicken | Quick service | Chicken / wings · Cajun, Creole, Southern | 625 E Laburnum Ave | open |
| Krispy Krunchy Chicken Krispy Krunchy Chicken | Quick service | Chicken / wings · American | 101 E Brookland Park Blvd | open |
| L'Pierce Restaurant | Restaurant (service type not stated) | American · Indian | 720 Northside Ave | open |
| Long John Silver's Long John Silver's | Quick service · Restaurant (service type not stated) | Seafood | 2206 E Laburnum Ave | open |
| Manchu | Restaurant (service type not stated) | Chicken / wings · Cajun, Creole, Southern · American | 2914 North Ave | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 607 E Laburnum Ave | open |
| McDonald's McDonald's | Quick service | Burgers · American | 2011 Chamberlayne Ave | open |
| Morty’s | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 305 W Brookland Park Blvd | open |
| Ms. Bee's Juice Bar Llc | Restaurant (service type not stated) · Juice, smoothie, tea · Fast casual | Juice / smoothies · Healthy / salads / bowls | 114 W Brookland Park Blvd | open |
| New York Fried Chicken | Restaurant (service type not stated) | Chicken / wings | 3000 Meadowbridge Rd | open |
| Nick Davis Corporate & Commercial Photography | Restaurant (service type not stated) | 5 E Brookland Park Blvd | open | |
| Ninja Kombucha | Brewery / taproom | 126 W Brookland Park Blvd | open | |
| Nomad Deli & Catering Company | Specialty food shop · Quick service · Catering | Sandwiches | 207 W Brookland Park Blvd | open |
| North Avenue Market | Specialty food shop · Quick service | Sandwiches | 2301 North Ave | open |
| Outer City Lounge | Bar | 2030 Chamberlayne Ave | open | |
| Papa Johns Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 551 E Laburnum Ave | open |
| Parks Combo 2 | Restaurant (service type not stated) · Casual dining | American · Seafood | 100 E Brookland Park Blvd | open |
| Pinch's SOUL Food & Catering Restaurant | Restaurant (service type not stated) · Catering | Cajun, Creole, Southern | 3708 Meadowbridge Rd | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 551 E Laburnum Ave | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 2709 Chamberlayne Ave | open |
| Red Harbor Seafood and Chicken | Restaurant (service type not stated) | Seafood · Chicken / wings · American | 2606A Chamberlayne Ave | open |
| Richmond Food Not Bombs | Restaurant (service type not stated) | Vegetarian | 2919 North Ave | open |
| River City Market | Restaurant (service type not stated) · Other | 16 W Brookland Park Blvd | open | |
| Rose's Kitchen 2.0 | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 1509 Chamberlayne Ave | open |
| Ruby Scoops | Dessert · Juice, smoothie, tea · Café | Ice cream / frozen desserts · Juice / smoothies · Coffee | 120 W Brookland Park Blvd | open |
| Sahara Grill And Cafe Llc | Restaurant (service type not stated) | 1424 Chamberlayne Ave | open | |
| Shrimps | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 17 W Brookland Park Blvd | open |
| Slay Burgers | Restaurant (service type not stated) | Burgers · American | 22 W Brookland Park Blvd | open |
| Sonny’s Garden Lounge | Bar | open | ||
| Sonya's Seafood | Restaurant (service type not stated) | Seafood | 410 W Brookland Park Blvd | open |
| Sparks Hookah Bar & Restaurant | Bar | 1424 Chamberlayne Pkwy | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2612 Chamberlayne Ave | open |
| Sugar's Crab Shack | Restaurant (service type not stated) | Seafood · American | 2224 Chamberlayne Ave | open |
| Tabol Brewing | Brewery / taproom · Restaurant (service type not stated) · Bar | 704 Dawn St | open | |
| Taqueria Antika | Restaurant (service type not stated) | Mexican | 501 E Ladies Mile Rd | open |
| The Big Kandied Apple | Dessert | 120 W Brookland Park Blvd | open | |
| The Lion's Den RVA Cigar Bar and Restaurant | Restaurant (service type not stated) · Bar | 700 Dawn St | open | |
| The Luncheonette | Restaurant (service type not stated) | Breakfast | 10 E Brookland Park Blvd | open |
| The Smoky Mug | Café | BBQ · Coffee · Cajun, Creole, Southern | 2930 North Ave | open |
| Torque Club | Bar | 600 E Laburnum Ave | open | |
| Twiggy's Panamenian Caribbean American Cuisine | Restaurant (service type not stated) | Caribbean · Seafood · American | 212 W Brookland Park Blvd | open |
| Wendy's Wendy's | Quick service · Restaurant (service type not stated) | Burgers | 2200 E Laburnum Ave | open |
| Boogaloos Bar & Grill | Bar | 210 W Brookland Park Blvd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 21 | 21 | — | — | — | — | SIC1987 |
| 1995 | 18 | 18 | — | — | — | — | SIC1987 |
| 1996 | 19 | 19 | — | — | — | — | SIC1987 |
| 1997 | 20 | 20 | — | — | — | — | SIC1987 |
| 1998 | 19 | 18 | 6 | 12 | — | — | NAICS1997 |
| 1999 | 17 | 16 | 5 | 11 | — | — | NAICS1997 |
| 2000 | 17 | 17 | 5 | 12 | — | — | NAICS1997 |
| 2001 | 15 | 14 | 4 | 10 | — | — | NAICS1997 |
| 2002 | 17 | 16 | 6 | 10 | — | — | NAICS1997 |
| 2003 | 19 | 17 | 6 | 11 | — | — | NAICS2002 |
| 2004 | 16 | 14 | 4 | 10 | — | — | NAICS2002 |
| 2005 | 16 | 15 | 5 | 10 | — | — | NAICS2002 |
| 2006 | 19 | 16 | 4 | 12 | — | — | NAICS2002 |
| 2007 | 17 | 15 | 4 | 11 | — | — | NAICS2002 |
| 2008 | 17 | 16 | 3 | 13 | — | — | NAICS2007 |
| 2009 | 18 | 16 | 2 | 14 | — | — | NAICS2007 |
| 2010 | 19 | 18 | 3 | 15 | — | — | NAICS2007 |
| 2011 | 21 | 19 | 3 | 16 | — | — | NAICS2007 |
| 2012 | 20 | 18 | 2 | 16 | — | — | NAICS2012 |
| 2013 | 20 | 18 | 4 | 14 | — | — | NAICS2012 |
| 2014 | 24 | 20 | 4 | 16 | — | 1 | NAICS2012 |
| 2015 | 24 | 22 | 2 | 20 | — | 1 | NAICS2012 |
| 2016 | 21 | 19 | 2 | 17 | — | — | NAICS2012 |
| 2017 | 21 | 19 | 4 | 15 | — | — | NAICS2017 |
| 2018 | 26 | 22 | 6 | 16 | — | — | NAICS2017 |
| 2019 | 24 | 21 | 5 | 15 | — | — | NAICS2017 |
| 2020 | 27 | 23 | 4 | 16 | 3 | — | NAICS2017 |
| 2021 | 32 | 25 | 5 | 18 | — | — | NAICS2017 |
| 2022 | 35 | 29 | 6 | 20 | 3 | — | NAICS2022 |
| 2023 | 36 | 29 | 5 | 20 | 4 | — | NAICS2022 |