BMIE Market 23227
Henrico County, Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 24,925 2020–2024 ACS 5-year estimate ±1,330 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,784 2020–2024 ACS 5-year estimate ±483 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 24,440 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 12,763 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $69,187 2020–2024 ACS 5-year estimate ±5,853 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,362 2020–2024 ACS 5-year estimate ±84 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $364,900 2020–2024 ACS 5-year estimate ±20,680 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 11.5 sq mi Census Gazetteer 2020 |
| Restaurants | 34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23227 |
| Restaurants per 10,000 residents | 11.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +3.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +17.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +30.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -37.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 39 (range 35–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.71) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 64 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 70 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 58 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 23227. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.71, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 70.1 | 70 | 40% | +28.0 |
| Restaurant Opportunity Score | 61.9 | 62 | 35% | +21.7 |
| Market Momentum Score | 58.4 | 58 | 25% | +14.6 |
Consumer Market Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 24,925 | 85 | 40% | +34.1 |
| Median household income (ACS) | 69,187 | 46 | 40% | +18.3 |
| Households (ACS) | 11,784 | 89 | 20% | +17.8 |
Restaurant Opportunity Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 17.2 | 61 | 35% | +21.3 |
| Restaurants per 10,000 residents (lower = more room) | 13.6 | 58 | 25% | +14.5 |
| Population (ACS) | 24,925 | 85 | 20% | +17.1 |
| Median household income (ACS) | 69,187 | 46 | 20% | +9.1 |
Market Momentum Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 3.0 | 59 | 50% | +29.7 |
| 10-year restaurant growth | 17.2 | 61 | 30% | +18.3 |
| 20-year restaurant growth | 30.8 | 52 | 20% | +10.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (86)
By cuisine
American 19 · Pizza 10 · Chicken / wings 8 · Sandwiches 7 · Burgers 6 · Coffee 5 · Mexican 5 · Bakery 4 · Cajun, Creole, Southern 4 · Dessert 4 · Juice / smoothies 4 · Seafood 3 · Asian 2 · BBQ 2 · Chinese 2 · Italian 2 · Latin American (other) 2 · Mediterranean 2 · Southwestern / Tex-Mex 2 · African 1 · European 1 · Greek 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Middle Eastern 1 · Peruvian 1 · Vegan 1
By type
Restaurant (service type not stated) 52 · Quick service 19 · Bar 8 · Casual dining 8 · Bakery 6 · Coffee shop 5 · Dessert 5 · Juice, smoothie, tea 4 · Café 3 · Food truck 3 · Specialty food shop 2 · Other 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 4 Alarm 4 Llc | Restaurant (service type not stated) | 8191 Brook Rd Ste A | open | |
| Abl Management | Restaurant (service type not stated) | 401 Azalea Ave | open | |
| America's Best Wings | Restaurant (service type not stated) | Chicken / wings · American | 5650 Brook Rd | open |
| American Fruity Smoothies | Juice, smoothie, tea · Food truck | Juice / smoothies · American | 7607 Brook Rd | open |
| Anfa Casa Managment Llc | Restaurant (service type not stated) | 1114 Azalea Ave | open | |
| Another Round | Casual dining · Bar | 7515 Brook Rd | open | |
| Arby's Arby's | Quick service | Sandwiches · American | 5205 Brook Rd | open |
| Azalea Food Market & Deli | Specialty food shop · Quick service | Sandwiches | 211 Azalea Ave | open |
| Blanchard's Coffee Roasting Co. Coffee Vending Machine | Coffee shop | Coffee | 1903 Westwood Ave | open |
| Boil Bay Cajun Seafood and Bar Boil Bay Seafood City | Casual dining · Bar | Seafood · Cajun, Creole, Southern | 8161 Brook Rd | open |
| Bojangles Bojangles | Quick service | Chicken / wings · American | 5207 Brook Road | open |
| Burger King Burger King | Quick service | Burgers · American | 8081 Brook Rd | open |
| Burger King | Quick service | 1204 Azalea Ave | open | |
| Chicken Fiesta | Restaurant (service type not stated) | Chicken / wings | 8211 Brook Rd | open |
| Dairy Queen Dairy Queen | Quick service | Burgers · American | 807 E Parham Rd | open |
| Demi's | Restaurant (service type not stated) | Mediterranean · European | 4017 MacArthur Ave | open |
| Dominic's of New York | Other | Sandwiches | 8001 Brook Rd | open |
| Donut Connection | Bakery · Dessert | Dessert | 1108 Azalea Ave | open |
| Dots Back Inn | Casual dining · Restaurant (service type not stated) | American | 4030 MacArthur Ave | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 7721 Brook Rd | open |
| El Paisano Mexicano Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1164 Wilkinson Rd | open |
| Enoteca Sogno | Bar · Restaurant (service type not stated) | Italian | 1223 Bellevue Ave | open |
| Family Secrets Inc | Restaurant (service type not stated) | 5310 Chamberlayne Rd | open | |
| FAMILY SECRETS RESTAURANT | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 5310 Chamberlayne Rd | open |
| Firehouse Subs Firehouse Subs | Restaurant (service type not stated) · Quick service · Specialty food shop | Sandwiches | 8191 Brook Rd | open |
| Flying Dragon | Restaurant (service type not stated) | Chinese · Asian | 5314 Chamberlayne Rd | open |
| Francisco's Pizzeria | Restaurant (service type not stated) | Pizza | 5646 Brook Rd | open |
| Freakin Bbq | Restaurant (service type not stated) | BBQ | 1164 Wilkinson Rd | open |
| Friendly's | Dessert | Ice cream / frozen desserts | 5220 Brook Rd | open |
| Fun Time Pizza | Restaurant (service type not stated) | Pizza | 5700 Brook Rd | open |
| GALLOblanco RVA | Restaurant (service type not stated) | Pizza | 4009 MacArthur Ave | open |
| Ginter Parked | Food truck · Restaurant (service type not stated) | 4009 MacArthur Ave | open | |
| Hardee's Hardee's | Quick service · Restaurant (service type not stated) | Burgers | 8211 Brook Rd | open |
| Harvest Custom Wine Cellars and Saunas | Winery / distillery / taproom · Bar | 1509 Palmyra Ave | open | |
| Hawk's BBQ | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 8191 Brook Rd B | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 1006 Azalea Ave | open |
| KFC | Quick service · Restaurant (service type not stated) | Mexican · Chicken / wings | 8340 Brook Road | open |
| Knockout | Restaurant (service type not stated) | Sandwiches · Pizza | 1114 Azalea Ave | open |
| La Casita | Restaurant (service type not stated) | Mexican | 5204 Brook Rd | open |
| Last Chance Sports Bar | Bar | 5114 Richmond Henrico Turnpike | open | |
| Latino Market RVA Latino Market | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 5602 Chamberlayne Rd | open |
| Lisa's Place | Restaurant (service type not stated) | 7424 Brook Rd | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 6040 Brook Rd | open |
| Little Caesars Pizza | Restaurant (service type not stated) | Pizza | 8191 Brook Rd | open |
| Lizzy's African Restaurant | Restaurant (service type not stated) · Casual dining | African · American | 5310 Chamberlayne Rd | open |
| Lokman's Best Wings | Restaurant (service type not stated) | Halal / kosher · Chicken / wings | 5308 Chamberlayne Rd | open |
| Margie's Crabs | Restaurant (service type not stated) | Seafood · American | 4930 Chamberlayne Ave | open |
| McDonald's | Quick service | 5602 Chamberlayne Rd | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 8210 Brook Rd | open |
| Mi Jalisco Family Mexican Restaurant Mi Jalisco Family Mexican Restaurant - Urbanna | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 4019 MacArthur Ave | open |
| Morsels | Dessert | Dessert | 4040 MacArthur Ave | open |
| Neighbor | Casual dining · Restaurant (service type not stated) · Bar | 4023 MacArthur Ave | open | |
| Northside Grille | Casual dining · Restaurant (service type not stated) · Bar | American | 1217 Bellevue Ave | open |
| Norwood Cottage Bakery | Bakery · Juice, smoothie, tea | Bakery · Juice / smoothies | 4112 Crestwood Rd | open |
| Papa John's Pizza Regional Office | Restaurant (service type not stated) | Pizza | 2104 W Laburnum Ave Ste 104 | open |
| Papa Johns Pizza Central VA | Restaurant (service type not stated) | Pizza · American | 2104 W Laburnum Ave | open |
| Peruvian Charcoal Chicken & Grill Peruvian charcoal chicken & grill | Restaurant (service type not stated) | Peruvian · Latin American (other) · Chicken / wings | 1114 Azalea Ave E | open |
| Phoenix Garden Vegetarian Restaurant | Restaurant (service type not stated) | Vegan | 7103 Brook Rd | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 1164 Wilkinson Rd | open |
| Pop's Dogs & Ma's Burgers | Quick service | Burgers · American | 7301 Brook Rd | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 8121 Brook Road | open |
| Red House II | Restaurant (service type not stated) · Casual dining | American | 1202 Azalea Ave | open |
| River City Diner North Inc | Restaurant (service type not stated) | 803 E Parham Rd | open | |
| Socia’s Irish Bar | Bar | 3221 Brook Rd | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 8137 Brook Rd | open |
| Stir Crazy Cafe RVA | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 4015 MacArthur Ave | open |
| Stump’s Pig And Pint | Dessert | Dessert | 1164 Wilkinson Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1108 Azalea Ave | open |
| Taco Bell Taco Bell | Restaurant (service type not stated) · Quick service | Mexican | 1208 Azalea Avenue | open |
| Taqueria El Oaxaquito | Food truck | 7101 Brook Rd | open | |
| Tastebuds American Bistro | Restaurant (service type not stated) | American | 4019 MacArthur Ave | open |
| The Lily Pad | Restaurant (service type not stated) | Seafood | 5956 Brook Rd | open |
| The Mill on MacArthur | Restaurant (service type not stated) | American | 4023 MacArthur Ave | open |
| The Trolley Stop Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 8000 Brook Rd | open |
| Tony's Pizza Express | Restaurant (service type not stated) | Italian | 8191 Brook Rd | open |
| Top's China | Restaurant (service type not stated) | Chinese · Asian | 5660 Brook Rd | open |
| Up All Night Bakery | Bakery | Bakery | 1221 Bellevue Ave | open |
| Walmart Bakery | Bakery | Bakery | 7901 Brook Rd | open |
| Wendy's Wendy's | Quick service | Burgers · American | 5212 Brook Rd | open |
| Wendy's | Quick service | 8300 Brook Rd | open | |
| You Matter Juice Bar-MacArthur | Juice, smoothie, tea | Juice / smoothies · Healthy / salads / bowls | 4040 MacArthur Ave | open |
| Zorba's Pizza Express | Restaurant (service type not stated) | Middle Eastern · Greek · Sandwiches · Pizza · Mediterranean | 4026 Macarthur Ave | open |
| Atomic Dogz Hotdogs & Catering | Restaurant (service type not stated) | Hot dogs | 7207 Brook Rd | closed |
| Early Bird Biscuit | Restaurant (service type not stated) · Bakery · Quick service · Coffee shop | Breakfast · Bakery · Coffee | 1221 Bellevue Ave | closed |
| Lantern House Restaurant | Restaurant (service type not stated) | 7430 Brook Rd | closed | |
| We All Scream Inc At The Mill | Restaurant (service type not stated) | 4023 MacArthur Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 54 | 54 | — | — | — | — | SIC1987 |
| 1995 | 50 | 50 | — | — | — | — | SIC1987 |
| 1996 | 52 | 52 | — | — | — | — | SIC1987 |
| 1997 | 37 | 37 | — | — | — | — | SIC1987 |
| 1998 | 33 | 30 | 12 | 16 | 2 | — | NAICS1997 |
| 1999 | 34 | 29 | 8 | 18 | 3 | — | NAICS1997 |
| 2000 | 36 | 32 | 10 | 19 | 3 | — | NAICS1997 |
| 2001 | 38 | 31 | 10 | 17 | 4 | 1 | NAICS1997 |
| 2002 | 36 | 31 | 7 | 23 | 1 | — | NAICS1997 |
| 2003 | 30 | 26 | 7 | 19 | — | — | NAICS2002 |
| 2004 | 33 | 29 | 10 | 19 | — | — | NAICS2002 |
| 2005 | 35 | 31 | 9 | 22 | — | — | NAICS2002 |
| 2006 | 33 | 28 | 6 | 21 | — | — | NAICS2002 |
| 2007 | 37 | 32 | 9 | 22 | 1 | — | NAICS2002 |
| 2008 | 33 | 28 | 9 | 17 | 2 | — | NAICS2007 |
| 2009 | 34 | 27 | 10 | 16 | 1 | — | NAICS2007 |
| 2010 | 35 | 28 | 9 | 16 | 2 | — | NAICS2007 |
| 2011 | 31 | 26 | 8 | 16 | 2 | — | NAICS2007 |
| 2012 | 29 | 26 | 8 | 17 | 1 | — | NAICS2012 |
| 2013 | 38 | 29 | 10 | 17 | 2 | — | NAICS2012 |
| 2014 | 40 | 30 | 11 | 16 | 3 | — | NAICS2012 |
| 2015 | 35 | 30 | 11 | 17 | 2 | — | NAICS2012 |
| 2016 | 37 | 29 | 10 | 17 | 2 | 1 | NAICS2012 |
| 2017 | 35 | 31 | 10 | 19 | — | — | NAICS2017 |
| 2018 | 37 | 33 | 12 | 20 | — | — | NAICS2017 |
| 2019 | 37 | 33 | 11 | 21 | — | — | NAICS2017 |
| 2020 | 37 | 34 | 10 | 22 | — | — | NAICS2017 |
| 2021 | 38 | 33 | 10 | 21 | — | — | NAICS2017 |
| 2022 | 44 | 39 | 13 | 25 | — | — | NAICS2022 |
| 2023 | 38 | 34 | 10 | 21 | 3 | — | NAICS2022 |