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BMIE Market 23237

Chesterfield County, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)27,126
2020–2024 ACS 5-year estimate ±1,713 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households9,581
2020–2024 ACS 5-year estimate ±454 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count21,192
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units8,311
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$79,606
2020–2024 ACS 5-year estimate ±4,855 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age36.8
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,295
2020–2024 ACS 5-year estimate ±114 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$277,100
2020–2024 ACS 5-year estimate ±9,766 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area21.6 sq mi
Census Gazetteer 2020
Restaurants13
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23237
Restaurants per 10,000 residents7.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-23.5%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-7.1%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-7.1%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-27.8%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202814 (range 11–18)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score55 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score76 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score60 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score15 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score76.37640%+30.5
Restaurant Opportunity Score59.76035%+20.9
Market Momentum Score15.41525%+3.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)27,1268740%+34.7
Median household income (ACS)79,6066240%+24.7
Households (ACS)9,5818520%+16.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-7.12035%+6.9
Restaurants per 10,000 residents (lower = more room)4.89225%+23.1
Population (ACS)27,1268720%+17.4
Median household income (ACS)79,6066220%+12.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 15 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-23.51250%+5.9
10-year restaurant growth-7.12030%+6.0
20-year restaurant growth-7.11820%+3.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (53)

By cuisine

Latin American (other) 11 · American 10 · Mexican 6 · Cajun, Creole, Southern 4 · Chicken / wings 4 · Burgers 3 · Chinese 3 · Ice cream / frozen desserts 3 · Sandwiches 3 · Asian 2 · Bakery 2 · BBQ 2 · Breakfast 2 · Coffee 2 · Pizza 2 · Dessert 1 · Juice / smoothies 1 · Mediterranean 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 34 · Quick service 9 · Bar 6 · Dessert 3 · Bakery 2 · Café 2 · Casual dining 2 · Catering 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Other 1

NameTypeCuisineAddressStatus
301 SeafoodRestaurant (service type not stated)Seafood7233 Rte 1open
A Place of Miracles CafeCafé · Restaurant (service type not stated)Coffee · American2124 Willis Rdopen
Arby'sQuick service · Restaurant (service type not stated)Sandwiches8201 Jefferson Davis Hwyopen
Ashland EnterprisesRestaurant (service type not stated)9130 Route 1open
Bar El Salvadoreño NightclubRestaurant (service type not stated)Latin American (other)7227 Route 1open
Bojangles' BojanglesQuick serviceChicken / wings · American2600 Bensley Commons Blvdopen
Burger King Burger KingQuick serviceBurgers · American2333 Willis Roadopen
Burger Spot N GrillRestaurant (service type not stated)Mediterranean8830 Route 1open
Cancun Bar & LoungeBar9624 Route 1open
Cancun RestaurantRestaurant (service type not stated)9624 Route 1open
Chef PreslaRestaurant (service type not stated)Breakfast · Cajun, Creole, Southernopen
Country Holler Bar N GrillCasual dining · Restaurant (service type not stated) · Baropen
Domino's Domino's PizzaQuick service · Delivery-focusedPizza4223 Beulah Rdopen
Don Pedro'sRestaurant (service type not stated)Latin American (other)8700 Route 1open
G&J Fit NutritionCafé · Juice, smoothie, teaCoffee · Juice / smoothies9621 Rte 1open
Half-Way House RestaurantRestaurant (service type not stated)American · Cajun, Creole, Southern10301 Rte 1open
J & J's Chinese CuisineRestaurant (service type not stated)Chinese9118 Route 1open
Jackie D's Sweet Treats & Dairy BarRestaurant (service type not stated)American2305 Willis Rdopen
Jade Garden New LlcRestaurant (service type not stated)7307 Taw Stopen
Jeff Davis Ice Cream LlcQuick service · Restaurant (service type not stated) · DessertIce cream / frozen desserts9110 Route 1open
Krispy Krunchy ChickenQuick service · Restaurant (service type not stated)Chicken / wings2116 Willis Rdopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings4224 Beulah Rdopen
LA CASCADA BAR RESTAURANT & NIGHT CLUBBarLatin American (other)7501 US-301open
La MichoacanaDessertIce cream / frozen desserts · Dessert9110 Rte 1open
La Teresita bakeryBakeryBakery9110 Rte 1open
Latino Market Latino MarketRestaurant (service type not stated)Latin American (other)4205 Beulah Rdopen
Lin's GardenRestaurant (service type not stated)Chinese · Asian4201 Beulah Rdopen
Los CompadresRestaurant (service type not stated)Mexican7411 Route 1open
Luna Restaurant and NightclubRestaurant (service type not stated)Latin American (other) · Mexican7227 Jefferson Davis Hwyopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers2300 Willis Rdopen
Mi Pueblito Pizzeria and RestaurantRestaurant (service type not stated)Latin American (other) · Mexican7411 Rte 1open
Mustang Sally's Pub & GrubBar7501 Route 1open
Nutrición 502Restaurant (service type not stated)9657 Route 1open
Omarcitos BakeryBakeryBakery · Latin American (other)9624 Rte 1open
Perkins American Food Co.DessertIce cream / frozen desserts8149 Indian Springs Rdopen
PG BBQRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American9410 Rte 1open
Piri Piri ChickenRestaurant (service type not stated)Spanish / tapas · Latin American (other) · Chicken / wings7722 US-1open
Pupuseria SantanaRestaurant (service type not stated)Latin American (other)9118 Rte 1open
Quinto Sol Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)8809 Rte 1open
Red HouseRestaurant (service type not stated)Chinese · Asian9810 US-1open
Red Rose CafeRestaurant (service type not stated)American8809 Route 1open
River City BBQCateringBBQ · Cajun, Creole, Southern7409 Iron Bridge Rdopen
Steve's Keg ShackBarAmerican2 The Bar Rdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches9130 Jefferson Davis Hwyopen
SUBWAYOtherSandwichesopen
Tacos JaliscoRestaurant (service type not stated)Mexican6721 Route 1open
Tainos Restaurant & LoungeBar2124 Willis Rdopen
Taqueria Dona RosaRestaurant (service type not stated)Mexican · Latin American (other)6701 US-1open
Valentino Italian RestaurantRestaurant (service type not stated)Pizza8809 Route 1 # 2947open
Waffle House Waffle HouseCasual diningBreakfast · American2101 Willis Rdopen
What-A-Burger, ChesterQuick serviceBurgers · American9901 Route 1open
Cs Roadhouse Bar & GrillCasual dining · Bar2305 Willis Rdclosed
Noel Systems IncRestaurant (service type not stated)8310 Shell Rd Ste 106closed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19941818————SIC1987
19952020————SIC1987
19962120———1SIC1987
19972221———1SIC1987
19981915105—1NAICS1997
1999181477—1NAICS1997
2000201587—1NAICS1997
2001171385—1NAICS1997
2002191587—1NAICS1997
2003161477——NAICS2002
20041715681—NAICS2002
20051614491—NAICS2002
200620184122—NAICS2002
200722196121—NAICS2002
2008151349——NAICS2007
2009151468——NAICS2007
2010161569——NAICS2007
2011151459——NAICS2007
2012151459—1NAICS2012
20131614581—NAICS2012
2014161459——NAICS2012
20151918810——NAICS2012
2016171679——NAICS2012
20171614410——NAICS2017
20182017610——NAICS2017
20191917512——NAICS2017
20201916510——NAICS2017
20211615410——NAICS2017
20221514410——NAICS2022
2023151349——NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23237. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
232343.6 mi432023
238313.8 mi722023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.