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BMIE Market 23238

Goochland County, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)26,050
2020–2024 ACS 5-year estimate ±1,644 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households11,173
2020–2024 ACS 5-year estimate ±612 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count25,134
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units11,598
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$101,523
2020–2024 ACS 5-year estimate ±7,488 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.4
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,735
2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$420,500
2020–2024 ACS 5-year estimate ±28,149 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area21.2 sq mi
Census Gazetteer 2020
Restaurants19
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23238
Restaurants per 10,000 residents7.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-5.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-9.5%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+533.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+1,800.0%
DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202826 (range 20–32)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.10) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score64 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score85 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score61 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score37 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score84.78540%+33.9
Restaurant Opportunity Score60.96135%+21.3
Market Momentum Score36.73725%+9.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)26,0508640%+34.4
Median household income (ACS)101,5238240%+32.8
Households (ACS)11,1738820%+17.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-9.51935%+6.5
Restaurants per 10,000 residents (lower = more room)7.38325%+20.8
Population (ACS)26,0508620%+17.2
Median household income (ACS)101,5238220%+16.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-52350%+11.3
10-year restaurant growth-9.51930%+5.6
20-year restaurant growth533.39920%+19.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (65)

By cuisine

Coffee 13 · American 8 · Pizza 7 · European 5 · Asian 3 · Bakery 3 · BBQ 3 · Chicken / wings 3 · Dessert 3 · Italian 3 · Juice / smoothies 3 · Mexican 3 · Sandwiches 3 · Breakfast 2 · Burgers 2 · Chinese 2 · French 2 · Ice cream / frozen desserts 2 · Latin American (other) 2 · Seafood 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · German / Eastern European 1 · Greek 1 · Healthy / salads / bowls 1 · Japanese 1 · Mediterranean 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Southeast Asian (other) 1 · Spanish / tapas 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 38 · Café 10 · Coffee shop 10 · Quick service 9 · Bar 6 · Bakery 4 · Dessert 4 · Juice, smoothie, tea 4 · Brewery / taproom 3 · Casual dining 3 · Food truck 2 · Specialty food shop 2 · Catering 1 · Delivery-focused 1

NameTypeCuisineAddressStatus
Alexander's BBQRestaurant (service type not stated)BBQ1126 Westbriar Dropen
Arby's Arby'sQuick serviceSandwiches · American11298 Patterson Avenueopen
Beirut BitesRestaurant (service type not stated)Middle Eastern12391 Gayton Rdopen
Burma Sushi and Salad To Go Salad and GoRestaurant (service type not stated)Southeast Asian (other) · Sushi · Japanese · Asian11216 Patterson Aveopen
CaffespressoCoffee shop · Restaurant (service type not stated) · CaféCoffee1127 Gaskins Rdopen
Capital One BakeryBakeryBakery15080 Capital One Dropen
Chez Max RestaurantRestaurant (service type not stated)French · European10622 Patterson Aveopen
Chianti RichmondRestaurant (service type not stated)Italian · European1304 Gaskins Rdopen
Chick-fil-AQuick service15010 Capital One Dropen
City Lights of ChinaRestaurant (service type not stated)Noodles / ramen / pho · Seafood · Asian12391 Gayton Rdopen
Daddio's GrilleCasual dining · Restaurant (service type not stated) · BarAmerican12385 Gayton Rdopen
Dairy QueenDessertIce cream / frozen desserts11210 Patterson Aveopen
Deep Run RoadhouseCateringBBQ · Cajun, Creole, Southern12379 Gayton Rdopen
DeLuca GelatoDessertIce cream / frozen desserts · Dessert1362 Gaskins Rdopen
Domino's Pizza Domino's PizzaRestaurant (service type not stated) · Quick service · Delivery-focusedPizza · Chicken / wings10614 Patterson Aveopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee10600 Patterson Aveopen
Dunkin' Dunkin'Coffee shop · Dessert · BakeryCoffee · Dessert · Bakery15010 Capital One Dr Bldg 2open
Einstein Bros. Bagels Einstein Bros. BagelsBakeryBakery · Breakfast1368 Gaskins Rdopen
Empanadas Argentinas La CostaneraRestaurant (service type not stated)Mexican · Latin American (other)1647 Congressional Ctopen
Empanadas MarketSpecialty food shop · Quick serviceLatin American (other) · Sandwiches1110 Westbriar Dropen
Eurasia Cafe & Wine BarRestaurant (service type not stated)American1308 Gaskins Rdopen
European TasteRestaurant (service type not stated) · Casual diningEuropean · American10604 Patterson Aveopen
Fairuz CafeCoffee shop · Juice, smoothie, tea · CaféCoffee · Juice / smoothies11254 Patterson Aveopen
Federal Reserve West CrkQuick service · Restaurant (service type not stated)12560 West Creek Pkwyopen
Frank's West Italian Restaurant & PizzeriaRestaurant (service type not stated)Italian · Pizza11238 Patterson Aveopen
Fu JianRestaurant (service type not stated)Chinese9720 Gayton Rdopen
Gayton Pizza & WingsRestaurant (service type not stated)Pizza · Chicken / wings · American9742 Gayton Rdopen
Greek CuisineRestaurant (service type not stated)Greek · Mediterranean · European11214 Patterson Aveopen
Hardywood Park Craft Brewery - West Creek HardywoodBrewery / taproom · Bar820 Sanctuary Trail Dropen
Hickory & OakFood truck10614 Patterson Aveopen
HOPE CaféCafé · Coffee shopCoffee12445 Patterson Aveopen
Hutch Bar & EateryRestaurant (service type not stated)American1308 Gaskins Rdopen
J. Roccos PizzaRestaurant (service type not stated)Chicken / wings · Pizza2500 Gayton Centre Dropen
Jadeans Smokin Six O BBQFood truckBBQ · American1126 Westbriar Dropen
Kalinka International DeliRestaurant (service type not stated)German / Eastern European1326 Gaskins Rdopen
Kindred Spirit BrewingBrewery / taproom · Bar12830 W Creek Pkwyopen
Les CrepesCaféBreakfast · French · Coffee1308 Gaskins Rdopen
Little Caesars PizzaRestaurant (service type not stated)Pizza12410 GAYTON RDopen
Little Caesars PizzaRestaurant (service type not stated)Pizza9730 Gayton Rdopen
Louisville Fondue, LlcRestaurant (service type not stated)9704 Gayton Rdopen
McAlister's Deli McAlister's DeliRestaurant (service type not stated) · Quick service · Specialty food shopSandwiches1300 Gaskins Rdopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers11280 Patterson Aveopen
Murat's Institute and CafeCaféCoffee12456 Gayton Rdopen
Peet's Coffee & TeaCoffee shop · Juice, smoothie, tea · CaféCoffee · Tea / bubble tea15075 Capital One Dropen
Performance FoodserviceRestaurant (service type not stated)12500 West Creek Pkwyopen
Pizza HutRestaurant (service type not stated)Pizza1112 Westbriar Dropen
Portico RestaurantRestaurant (service type not stated)Italian · Mexican12506 River Rdopen
Pronto Food Service LlcRestaurant (service type not stated)2500 Gayton Centre Dropen
Rare Olde TimesBarBritish / Irish pub food10602 Patterson Aveopen
Rpmm LlcRestaurant (service type not stated)12506 River Rdopen
Shawarma BistroRestaurant (service type not stated)12422 Gayton Rdopen
Shoreline Seafood MarketRestaurant (service type not stated)Seafood10614 Patterson Aveopen
StarbucksCoffee shop · Restaurant (service type not stated)Coffee15010 Capital One Dr (Capital One - Bu, Ilding 3)open
Starbucks StarbucksCoffee shop · CaféCoffee15075 Capital One Dropen
Starbucks StarbucksCoffee shop · CaféCoffee1302-B Gaskins Rdopen
Starbucks Coffee Company StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee15035 Capital One Dropen
Taco Bell Taco BellQuick serviceMexican11240 Patterson Ave # 11250open
The Melting Pot The Melting PotRestaurant (service type not stated)European9704 Gayton Rdopen
The Smoothie SpotCafé · Juice, smoothie, teaCoffee · Juice / smoothies · Healthy / salads / bowls1366 Gaskins Rdopen
The Verdant LadyBarSpanish / tapas1310 Gaskins Rdopen
Thg - Patterson, LlcRestaurant (service type not stated)10600 Patterson Aveopen
WayGone BreweryBrewery / taproom · Restaurant (service type not stated) · Casual dining · Bar10612 Patterson Aveopen
Wendy's Wendy'sQuick serviceBurgers · American11274 Patterson Aveopen
West Lake Chinese RestaurantRestaurant (service type not stated)Chinese · Asian11256 Patterson Aveopen
SubwayOtherSandwiches11234 Patterson Aveclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199611SIC1987
199711SIC1987
19982NAICS1997
19992NAICS1997
20002NAICS1997
20011NAICS1997
2003333NAICS2002
200476411NAICS2002
20057413NAICS2002
2006951221NAICS2002
20072014563NAICS2002
20082518792NAICS2007
20092818891NAICS2007
20102718792NAICS2007
20113021993NAICS2007
2012382311932NAICS2012
2013352111731NAICS2012
2014332010731NAICS2012
2015362210931NAICS2012
20164024101131NAICS2012
201744238123NAICS2017
20184120711NAICS2017
2019562810153NAICS2017
202056271015NAICS2017
202141279153NAICS2017
202239249123NAICS2022
20233319883NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23238. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
232333.6 mi1032023
232293.9 mi552023
231134.2 mi812023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.