BMIE Market 23601
Newport News city, Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 26,645 2020–2024 ACS 5-year estimate ±1,877 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,493 2020–2024 ACS 5-year estimate ±605 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 25,127 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 11,500 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $71,279 2020–2024 ACS 5-year estimate ±8,061 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,340 2020–2024 ACS 5-year estimate ±74 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $243,800 2020–2024 ACS 5-year estimate ±8,367 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.4 sq mi Census Gazetteer 2020 |
| Restaurants | 48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23601 |
| Restaurants per 10,000 residents | 20.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -4.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -2.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -7.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -11.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 42 (range 33–50) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.8 per year, r² 0.27) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 50 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 72 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 22 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 23601. Projection: linear trend v1, fitted 2013–2023, -0.8 restaurants per year, r² 0.27, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 50 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 71.9 | 72 | 40% | +28.7 |
| Restaurant Opportunity Score | 45.6 | 46 | 35% | +16.0 |
| Market Momentum Score | 22.0 | 22 | 25% | +5.5 |
Consumer Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 26,645 | 86 | 40% | +34.6 |
| Median household income (ACS) | 71,279 | 49 | 40% | +19.7 |
| Households (ACS) | 11,493 | 88 | 20% | +17.7 |
Restaurant Opportunity Score: 46 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -2.0 | 22 | 35% | +7.8 |
| Restaurants per 10,000 residents (lower = more room) | 18.0 | 43 | 25% | +10.7 |
| Population (ACS) | 26,645 | 86 | 20% | +17.3 |
| Median household income (ACS) | 71,279 | 49 | 20% | +9.8 |
Market Momentum Score: 22 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -4 | 24 | 50% | +11.8 |
| 10-year restaurant growth | -2.0 | 22 | 30% | +6.7 |
| 20-year restaurant growth | -7.7 | 18 | 20% | +3.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (91)
By cuisine
American 24 · Coffee 10 · Pizza 9 · Mexican 8 · Sandwiches 7 · Burgers 6 · Asian 5 · Chinese 5 · Breakfast 4 · Chicken / wings 4 · Dessert 4 · Italian 4 · Bakery 3 · BBQ 3 · Juice / smoothies 3 · Middle Eastern 3 · Seafood 3 · Steakhouse 3 · Hot dogs 2 · Mediterranean 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · European 1 · Greek 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1
By type
Restaurant (service type not stated) 55 · Quick service 18 · Bar 12 · Casual dining 9 · Café 7 · Coffee shop 6 · Bakery 5 · Dessert 5 · Other 4 · Juice, smoothie, tea 3 · Delivery-focused 2 · Specialty food shop 2 · Brewery / taproom 1 · Food truck 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| $4.99 Pizza Inc | Restaurant (service type not stated) | 200 Beech Dr Ste E | open | |
| 5 Dollar Pizza | Restaurant (service type not stated) · Quick service | Pizza | 200 Beech Dr | open |
| Angelo's Steak and Pancake House | Restaurant (service type not stated) | Steakhouse · Breakfast · American | 755 J Clyde Morris Blvd | open |
| Anna's Pizza | Restaurant (service type not stated) | Italian · Pizza | 9708 Warwick Blvd | open |
| Bella's restaurant and lounge | Bar | 950 J Clyde Morris Blvd | open | |
| Bisou Bar and Bistro | Bar | American | 99 Main St | open |
| Blackout Sports Collectibles | Restaurant (service type not stated) | 97 Main St Ste 103 | open | |
| Boing | Quick service | Burgers | 754 J Clyde Morris Blvd | open |
| Burger King Burger King | Quick service | Burgers · American | 830 J. Clyde Morris Boulevard | open |
| Chic N Fish | Restaurant (service type not stated) | British / Irish pub food · Seafood | 954 J Clyde Morris Blvd | open |
| Circa 1918 | Restaurant (service type not stated) · Casual dining · Bar | American | 10367 Warwick Blvd | open |
| Couture Cakes By Nika | Bakery · Restaurant (service type not stated) · Dessert | Bakery · Dessert | 10373 Warwick Blvd | open |
| Crown Fried Chicken | Quick service | Chicken / wings · American | 11111 Jefferson Ave | open |
| Cups and Claws Cat Cafe Newport News | Café | Coffee | 10605 Jefferson Ave | open |
| Daily Bread | Café · Juice, smoothie, tea | Coffee · Juice / smoothies | 9601 Warwick Blvd | open |
| Danny's Deli Restaurant | Specialty food shop · Quick service | Sandwiches · American | 10838 Warwick Blvd | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 9963 A Warwick Blvd | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 994 J Clyde Morris Blvd | open |
| Dragon Garden | Restaurant (service type not stated) | Asian | 11006 Warwick Blvd | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 692 J Clyde Morris Blvd | open |
| Dunkin' Donuts | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert | 11202 Jefferson Ave | open |
| El Mariachi Mexican Restaurant & Cantina | Restaurant (service type not stated) | Mexican | 660 J Clyde Morris Blvd | open |
| Faraja Gardens & Grill | Restaurant (service type not stated) | 202 Harpersville Rd | open | |
| Farmers Table | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 11135 Warwick Blvd | open |
| Fiorello Ristorante Italiano | Restaurant (service type not stated) | Italian | 943 J Clyde Morris Blvd | open |
| Golden China | Restaurant (service type not stated) | Chinese | 10834 Warwick Blvd | open |
| Golden City Hibachi & Chinese | Restaurant (service type not stated) | 731 J Clyde Morris Blvd | open | |
| Grandstands Grill | Other | Sandwiches · Greek · American | 980 J Clyde Morris Blvd | open |
| Guapo's Mexican Grill | Restaurant (service type not stated) · Casual dining · Bar | Mexican | 980 J Clyde Morris Blvd #113 | open |
| Gus's Hot Dog King | Restaurant (service type not stated) | Hot dogs · American | 10725 Jefferson Ave | open |
| Hardee's Hardee's | Quick service | Burgers · American | 11014 Warwick Blvd | open |
| Hardee's Hardee's | Quick service | Burgers · American | 11017 Jefferson Avenue | open |
| Harpoon Larry's Fish House | Bar · Restaurant (service type not stated) | Seafood | 621 J Clyde Morris Blvd | open |
| Hilton Tavern Brewing Company | Brewery / taproom · Casual dining · Bar | 10184 Warwick Blvd | open | |
| Hong Kong Restaurant | Chinese | Restaurant (service type not stated) | Chinese · Asian | 876 J Clyde Morris Blvd | open |
| Indulge Bakery and Bistro | Bakery · Restaurant (service type not stated) | Bakery · European | 10359 Warwick Blvd | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 754 J. Clyde Morris Blvd | open |
| Jmc Work Inc | Restaurant (service type not stated) | 11137 Warwick Blvd | open | |
| Joe & Mimma's Italian Restaurant | Restaurant (service type not stated) | Italian | 694 J Clyde Morris Blvd | open |
| Kebab House | Restaurant (service type not stated) | Middle Eastern · Pizza | 980 J Clyde Morris Blvd | open |
| Kismet Bistro | Restaurant (service type not stated) | American | 99 Main St | open |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 10700 Warwick Blvd | open |
| Lil's | Bar · Casual dining | American | 8 Gambol St | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 652 J Clyde Morris Blvd | open |
| MI Rancho | Restaurant (service type not stated) | Mexican | 980 J Clyde Morris Blvd | open |
| Monty's Penguin | Casual dining · Restaurant (service type not stated) | Breakfast · American | 9607 Warwick Blvd | open |
| New China Express | Restaurant (service type not stated) | Chinese · Asian | 980 J Clyde Morris Blvd | open |
| Over The Wall Llc | Restaurant (service type not stated) | 11006 Warwick Blvd # 458 | open | |
| Oyster Point Ventures Dba Sandar | Restaurant (service type not stated) | 736 J Clyde Morris Blvd | open | |
| Papa John's Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 712 J Clyde Morris Blvd A | open |
| Pelican's SnoBalls Newport News Pelican's SnoBalls- Jax Beach | Dessert | Dessert | 11075 Warwick Blvd | open |
| Philly Deli | Other | Sandwiches | 10702 Jefferson Ave | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 10862 Warwick Blvd Newport News City | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 748 J Clyde Morris Blvd | open |
| Port Arthur Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 11137 Warwick Blvd | open |
| Potheads | Restaurant (service type not stated) | Chicken / wings | 10531 Jefferson Ave | open |
| Rey Azteca, Aztec King | Restaurant (service type not stated) | Mexican | 10530 Jefferson Ave | open |
| Rick & Libby's | Restaurant (service type not stated) | American | 11006 Warwick Blvd | open |
| Ruth’s Coffee Co. | Restaurant (service type not stated) · Coffee shop · Café | Coffee · American · Breakfast | 11250 Jefferson Ave | open |
| Saffron Mediterranean Cuisine | Restaurant (service type not stated) · Casual dining | Middle Eastern · American | 10417 Warwick Blvd | open |
| Sam & Steve's House of Beef | Restaurant (service type not stated) | Steakhouse | 10753 Jefferson Ave | open |
| Sam's Hot Dog Stand | Restaurant (service type not stated) · Quick service | Hot dogs · Healthy / salads / bowls · BBQ · American | 880 J Clyde Morris Blvd | open |
| Sandbar Grill & Pub | Restaurant (service type not stated) · Casual dining · Bar | American · Seafood · BBQ | 736 J Clyde Morris Blvd | open |
| Satè Cafe | Restaurant (service type not stated) · Café | American · Coffee · Asian | 524 J Clyde Morris Blvd | open |
| Si Senor Si Senor Taqueria - Eat Drink Love Taco | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 10608 Warwick Blvd | open |
| Smoke BBQ | Bar | BBQ · American | 10900 Warwick Blvd | open |
| Spuntini Bakery | Bakery · Restaurant (service type not stated) | Bakery · Mediterranean | 10373 Warwick Blvd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 762 J Clyde Morris Blvd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 955 J Clyde Morris Blvd | open |
| Strong Millz Enterprises Llc | Bar | 9912 Hosier St # 4221 | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 758 J Clyde Morris Blvd Suite A | open |
| Taco Bell Taco Bell | Quick service | Mexican | 10736 Jefferson Ave | open |
| Taco Bell KFC | Quick service · Restaurant (service type not stated) | Mexican · Chicken / wings | 746 J Clyde Morris Blvd | open |
| Tacos Oaxaca | Food truck | Mexican | 605 J Clyde Morris Blvd | open |
| Tastefully Philly Cafe | Café | American · Coffee | 9716 Warwick Blvd | open |
| The Deli Basket | Other | Sandwiches | 10198 Warwick Blvd | open |
| The Healthy Connection | Juice, smoothie, tea | Juice / smoothies | 10848 Warwick Blvd | open |
| The Hilton Creamery | Dessert | Ice cream / frozen desserts | 10349 Warwick Blvd | open |
| The Vineyard Storehouse | Winery / distillery / taproom | 9903 Jefferson Ave | open | |
| Turko Fish & Meat Llc | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 980 J Clyde Morris Blvd | open |
| Unwind Hookah Lounge | Bar | 731 J Clyde Morris Blvd Ste B | open | |
| Vinnys Pizza and Pasta Vinny's Pizza and Pasta on J Clyde | Restaurant (service type not stated) | Pizza · Italian | 748 J Clyde Morris Blvd | open |
| Waffle House Waffle House | Casual dining | American · Breakfast | 980 J Clyde Morris Blvd | open |
| Wandering Wagon | Coffee shop | Coffee | 658 J Clyde Morris Blvd | open |
| Wendy's Wendy's | Quick service | Burgers · American | 675 J. Clyde Morris Blvd. | open |
| Willie B's | Casual dining · Bar | 29 Woodfin Rd | open | |
| Wishful Dream | Restaurant (service type not stated) | Chinese | 10702 Jefferson Ave | open |
| Yukon Steak Co. | Restaurant (service type not stated) | Steakhouse | 621 J Clyde Morris Blvd | open |
| Zero's Subs | Other | Sandwiches | 11005 Jefferson Ave | open |
| Blue Star Diner | Restaurant (service type not stated) | 9955 Warwick Blvd | closed | |
| The Boulevard Bistro | Restaurant (service type not stated) | 694 J Clyde Morris Blvd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 57 | 54 | — | — | — | 3 | SIC1987 |
| 1995 | 52 | 49 | — | — | — | 3 | SIC1987 |
| 1996 | 50 | 47 | — | — | — | 3 | SIC1987 |
| 1997 | 46 | 42 | — | — | — | 4 | SIC1987 |
| 1998 | 48 | 44 | 26 | 16 | 2 | 3 | NAICS1997 |
| 1999 | 50 | 44 | 26 | 15 | 2 | 4 | NAICS1997 |
| 2000 | 47 | 43 | 24 | 17 | 1 | 3 | NAICS1997 |
| 2001 | 47 | 42 | 23 | 18 | — | 3 | NAICS1997 |
| 2002 | 49 | 46 | 24 | 20 | 1 | 3 | NAICS1997 |
| 2003 | 55 | 52 | 28 | 21 | 2 | 3 | NAICS2002 |
| 2004 | 58 | 55 | 30 | 22 | 3 | 2 | NAICS2002 |
| 2005 | 56 | 52 | 28 | 21 | 3 | 3 | NAICS2002 |
| 2006 | 53 | 49 | 25 | 21 | 3 | 1 | NAICS2002 |
| 2007 | 59 | 54 | 31 | 20 | 3 | 2 | NAICS2002 |
| 2008 | 53 | 50 | 29 | 18 | 3 | 2 | NAICS2007 |
| 2009 | 50 | 48 | 29 | 16 | 3 | 1 | NAICS2007 |
| 2010 | 54 | 52 | 30 | 19 | 3 | 1 | NAICS2007 |
| 2011 | 51 | 49 | 28 | 18 | 3 | 1 | NAICS2007 |
| 2012 | 51 | 46 | 29 | 15 | 2 | 1 | NAICS2012 |
| 2013 | 54 | 49 | 28 | 19 | 2 | 1 | NAICS2012 |
| 2014 | 58 | 54 | 30 | 21 | 3 | 1 | NAICS2012 |
| 2015 | 53 | 50 | 27 | 20 | 3 | 1 | NAICS2012 |
| 2016 | 59 | 56 | 32 | 19 | 5 | 1 | NAICS2012 |
| 2017 | 63 | 60 | 35 | 21 | 4 | — | NAICS2017 |
| 2018 | 53 | 50 | 30 | 19 | — | — | NAICS2017 |
| 2019 | 50 | 47 | 28 | 18 | — | — | NAICS2017 |
| 2020 | 47 | 43 | 24 | 18 | — | — | NAICS2017 |
| 2021 | 52 | 46 | 25 | 20 | — | — | NAICS2017 |
| 2022 | 53 | 47 | 24 | 21 | — | — | NAICS2022 |
| 2023 | 53 | 48 | 25 | 21 | — | — | NAICS2022 |