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BMIE Market 23603

Newport News city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,504
2020–2024 ACS 5-year estimate ±594 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,582
2020–2024 ACS 5-year estimate ±210 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,899
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,499
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$88,246
2020–2024 ACS 5-year estimate ±23,731 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age34.8
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,444
2020–2024 ACS 5-year estimate ±158 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$293,300
2020–2024 ACS 5-year estimate ±78,369 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area7.0 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23603
Restaurants per 10,000 residents15.4
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+50.0%
DERIVED: 2013 → 2018, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-40.0%
DERIVED: 2008 → 2018, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-25.0%
DERIVED: 1998 → 2018, ZIP Code Business Patterns restaurants
Projected restaurants, 20230 (range 0–2)
FORECAST · linear trend v1 fitted to 2008–2018 (11 points, -0.3 per year, r² 0.47) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score54 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score62 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score48 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score50 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score62.06240%+24.8
Restaurant Opportunity Score47.64835%+16.6
Market Momentum Score49.85025%+12.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,5045540%+21.9
Median household income (ACS)88,2467240%+28.6
Households (ACS)1,5825720%+11.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-40835%+2.8
Restaurants per 10,000 residents (lower = more room)8.67825%+19.5
Population (ACS)3,5045520%+11.0
Median household income (ACS)88,2467220%+14.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth509050%+45.1
10-year restaurant growth-40830%+2.4
20-year restaurant growth-251220%+2.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (9)

By cuisine

Pizza 2 · American 1 · Asian 1 · Burgers 1 · Chinese 1 · Coffee 1 · Dessert 1 · Sandwiches 1 · Steakhouse 1

By type

Restaurant (service type not stated) 5 · Quick service 2 · Bakery 1 · Bar 1 · Coffee shop 1 · Dessert 1 · Other 1

NameTypeCuisineAddressStatus
5 Bucks Fresh PizzaRestaurant (service type not stated)Pizza17303 Warwick Blvdopen
Buck's Brand Steaks & SeafoodRestaurant (service type not stated)Steakhouse16906 Warwick Blvdopen
Burger King Burger KingQuick serviceBurgers · American13921 Jefferson Aveopen
Dough Haus - Newport NewsBakery · Dessert · Coffee shopDessert · Pizza · Coffee17303 Warwick Blvdopen
Hong Kong Chinese RestaurantRestaurant (service type not stated)Chinese · Asian8 Elmhurst Stopen
Pepsi Bottling Group PepsiRestaurant (service type not stated) · Other17200 Warwick Blvdopen
RC’s ShowgirlsBar16916 Warwick Blvdopen
SubwayQuick service · Restaurant (service type not stated)Sandwiches2072 Lebanon Church Rd, Navy Exchange Bldg #2072open
The Fish TaleQuick service17303 Warwick Blvdclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199442———2SIC1987
199542———2SIC1987
199664———2SIC1987
199765———1SIC1987
19986431—2NAICS1997
19998541—2NAICS1997
20006431—1NAICS1997
20016431—1NAICS1997
20026541——NAICS1997
20035321—1NAICS2002
20044211—1NAICS2002
20054321——NAICS2002
20065431——NAICS2002
20076541——NAICS2002
20086532——NAICS2007
20096532——NAICS2007
20107633——NAICS2007
20115431——NAICS2007
20124211—1NAICS2012
20133211——NAICS2012
20144321——NAICS2012
201553—2—1NAICS2012
201642—1—1NAICS2012
201743————NAICS2017
201843————NAICS2017
20193—————NAICS2017
20203—————NAICS2017
20213—————NAICS2017
20223—————NAICS2022
20233—————NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23603. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
236083.2 mi572023
236903.2 mi72023
236914.8 mi—
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.