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BMIE Market 25107

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)306
2020–2024 ACS 5-year estimate ±125 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households171
2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count739
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units344
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median age54.1
2020–2024 ACS 5-year estimate ±22 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$586
2020–2024 ACS 5-year estimate ±367 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$90,000
2020–2024 ACS 5-year estimate ±31,283 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area17.7 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2006 · U.S. Census Bureau, ZIP Code Business Patterns 2006 detail (NAICS2002) · by USPS ZIP 25107
Restaurants per 10,000 residentsNot yet derived
Projected restaurants, 5 years aheadNot enough history to project
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score24 / 100
MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score25 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score23 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 24 (Medium confidence)

ComponentValueRankWeightAdds
Consumer Market Score25.02540%+13.3
Restaurant Opportunity Score22.92335%+10.7
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 25 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3061540%+6.1
Median household income (ACS)64,0233740%+14.8
Households (ACS)1712020%+4.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 23 (Medium confidence)

ComponentValueRankWeightAdds
Restaurants per 10,000 residents (lower = more room)32.71825%+6.8
Population (ACS)3061520%+4.7
Median household income (ACS)64,0233720%+11.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file

No listings loaded for this ZCTA yet. Counts above come from the Census; individual listings arrive from Overture Places.

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
2003111NAICS2002
200411NAICS2002
200511NAICS2002
200611NAICS2002
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25107. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
250092.5 mi
253143.6 mi132023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.