BMIE Market 25314

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,794 2020–2024 ACS 5-year estimate ±1,038 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,346 2020–2024 ACS 5-year estimate ±452 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,542 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,752 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$94,556 2020–2024 ACS 5-year estimate ±17,030 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,085 2020–2024 ACS 5-year estimate ±100 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$265,900 2020–2024 ACS 5-year estimate ±23,824 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	32.7 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25314
Restaurants per 10,000 residents	6.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-7.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+8.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+160.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+8.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 11–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	44 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25314. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.0	77	40%	+30.8
Restaurant Opportunity Score	68.4	68	35%	+23.9
Market Momentum Score	44.1	44	25%	+11.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,794	76	40%	+30.6
Median household income (ACS)	94,556	77	40%	+30.9
Households (ACS)	6,346	78	20%	+15.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	8.3	53	35%	+18.4
Restaurants per 10,000 residents (lower = more room)	8.8	77	25%	+19.2
Population (ACS)	14,794	76	20%	+15.3
Median household income (ACS)	94,556	77	20%	+15.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-7.1	21	50%	+10.5
10-year restaurant growth	8.3	53	30%	+15.8
20-year restaurant growth	160	90	20%	+17.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

American 6 · Coffee 6 · Italian 4 · Pizza 4 · Bakery 3 · Dessert 3 · Juice / smoothies 3 · Steakhouse 3 · Asian 1 · Cajun, Creole, Southern 1 · Filipino 1 · Mexican 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 15 · Bakery 5 · Café 5 · Casual dining 3 · Coffee shop 3 · Dessert 3 · Juice, smoothie, tea 3 · Quick service 3 · Bar 2 · Delivery-focused 2 · Catering 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
1010 Bridge Restaurant	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1010 Bridge Rd	open
Arby's	Quick service		306 MacCorkle Ave	open
Berry Hills CC Culinary Department	Restaurant (service type not stated)		1 Berry Hls	open
Bridge Road Bistro & Catering	Restaurant (service type not stated)		915 Bridge Rd	open
Caffe Romeo	Café · Coffee shop	Coffee · Italian	908 Walnut Rd	open
Chip'd AWAY	Bakery	Bakery	1679 Harvey Rd	open
Connie's Gourmet Kitchen	Restaurant (service type not stated) · Catering · Café	Coffee	882 Oakwood Rd	open
Cozumel Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1120 Fledderjohn Rd	open
Dida Llc	Restaurant (service type not stated)		1040 Bridge Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	701 Oakwood Road	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	288 Oakwood Road	open
Fernbank Public House	Bar · Casual dining		1034 Bridge Rd	open
Husson's Pizza - Bridge Road Husson's Pizza	Delivery-focused	Pizza · Italian	1008 Bridge Rd	open
Laury's Restaurant	Restaurant (service type not stated)	Steakhouse · American	350 MacCorkle Ave SE	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	1112 Fledderjohn Rd	open
Lola's Pizza	Restaurant (service type not stated)	Pizza · Italian	1038 Bridge Rd	open
Mcmulligan's	Restaurant (service type not stated)		1022 Bridge Rd	open
Outback Steakhouse	Restaurant (service type not stated)	Steakhouse	1500 Maccorkle Ave SE	open
Paulie’s Fine Italian	Restaurant (service type not stated) · Casual dining	Italian · American	915 Bridge Rd	open
Peace Love And Little Donuts	Bakery · Dessert	Dessert	1106 Fledderjohn Rd	open
Sarah's Bakery	Bakery · Dessert	Bakery · Dessert · American	1011 Bridge Rd	open
South Hills Market and Cafe	Restaurant (service type not stated)	American	1010 Bridge Rd	open
Starbucks Coffee Company Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1100 Fledderjohn Rd	open
Swim Sweets & Treats LLC	Bakery	Bakery	1421 New Castle Rd	open
Tea Spoons	Café · Juice, smoothie, tea	Coffee · Tea / bubble tea · Juice / smoothies	1005 Bridge Rd	open
The Board Room - Charleston	Café	Coffee	1116 Fledderjohn Rd	open
The Fort Bar & Grill	Restaurant (service type not stated) · Casual dining · Bar	Steakhouse · Filipino · Spanish / tapas · Asian · American	100 Cantley Dr	open
Wheelhouse	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1007 Bridge Rd	open
Asian Grill Restaurant	Restaurant (service type not stated)	Asian	1110 Fledderjohn Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	12	—	—	—	—	SIC1987
1995	12	11	—	—	—	1	SIC1987
1996	11	10	—	—	—	1	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	8	8	4	4	—	—	NAICS1997
1999	8	8	3	5	—	—	NAICS1997
2000	9	8	3	5	—	1	NAICS1997
2001	7	7	2	5	—	—	NAICS1997
2002	9	7	1	6	—	1	NAICS1997
2003	7	5	1	4	—	1	NAICS2002
2004	14	9	5	4	—	3	NAICS2002
2005	11	7	2	5	—	2	NAICS2002
2006	12	9	3	6	—	2	NAICS2002
2007	11	10	5	5	—	1	NAICS2002
2008	14	12	6	5	1	1	NAICS2007
2009	11	9	5	4	—	2	NAICS2007
2010	12	10	6	4	—	2	NAICS2007
2011	16	12	6	6	—	4	NAICS2007
2012	15	12	5	7	—	3	NAICS2012
2013	14	12	6	6	—	2	NAICS2012
2014	16	14	7	6	1	2	NAICS2012
2015	15	13	6	6	1	2	NAICS2012
2016	19	16	8	6	2	2	NAICS2012
2017	16	13	7	5	—	—	NAICS2017
2018	18	14	7	5	—	—	NAICS2017
2019	17	14	7	5	—	—	NAICS2017
2020	18	15	8	5	—	—	NAICS2017
2021	15	14	6	6	—	—	NAICS2017
2022	15	13	6	4	3	—	NAICS2022
2023	13	13	6	4	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25314. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25304	3.5 mi	39	2023
25107	3.6 mi	1	2003
25305	4.2 mi	1	2016
25301	4.6 mi	41	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.