BMIE Market 25304

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,655 2020–2024 ACS 5-year estimate ±833 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,394 2020–2024 ACS 5-year estimate ±302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,773 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,150 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$80,931 2020–2024 ACS 5-year estimate ±9,082 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,025 2020–2024 ACS 5-year estimate ±108 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$233,500 2020–2024 ACS 5-year estimate ±23,907 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	9.6 sq mi Census Gazetteer 2020
Restaurants	39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25304
Restaurants per 10,000 residents	38.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-17.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+5.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+21.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+18.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	45 (range 39–51) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	32 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25304. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.09, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.5	67	40%	+26.6
Restaurant Opportunity Score	46.7	47	35%	+16.4
Market Momentum Score	31.5	32	25%	+7.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,655	69	40%	+27.4
Median household income (ACS)	80,931	63	40%	+25.3
Households (ACS)	3,394	69	20%	+13.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	5.4	50	35%	+17.5
Restaurants per 10,000 residents (lower = more room)	45.1	11	25%	+2.8
Population (ACS)	8,655	69	20%	+13.7
Median household income (ACS)	80,931	63	20%	+12.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-17.0	14	50%	+7.1
10-year restaurant growth	5.4	50	30%	+15.0
20-year restaurant growth	21.9	47	20%	+9.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (74)

By cuisine

American 15 · Sandwiches 12 · Pizza 7 · Burgers 6 · Coffee 5 · Dessert 5 · Mexican 5 · Bakery 3 · Steakhouse 3 · Asian 2 · Breakfast 2 · Chicken / wings 2 · Chinese 2 · Italian 2 · Juice / smoothies 2 · Latin American (other) 2 · Middle Eastern 2 · Seafood 2 · BBQ 1 · Brazilian 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Indian 1 · Japanese 1 · Mediterranean 1

By type

Restaurant (service type not stated) 44 · Quick service 20 · Bar 9 · Bakery 5 · Dessert 5 · Café 4 · Other 4 · Casual dining 3 · Coffee shop 3 · Specialty food shop 3 · Buffet 2 · Delivery-focused 2 · Juice, smoothie, tea 2 · Fast casual 1 · Food truck 1

Name	Type	Cuisine	Address	Status
A Different Twist Pretzel	Other · Dessert · Quick service	Dessert	5707 Maccorkle Ave SE	open
Aladdin Restaurant Aladdin's Eatery	Restaurant (service type not stated) · Bar	Mediterranean · Middle Eastern	3024 Chesterfield Ave	open
Applebee's Applebee's Grill & Bar	Casual dining · Bar	American · Burgers	202 Kanawha Mall	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	5740 Maccorkle Ave SE	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	4120 MacCorkle Ave SE	open
Blimpie	Other	Sandwiches	4928 Maccorkle Ave SE	open
Bob Evans Restaurants Bob Evans	Restaurant (service type not stated)	American	101 Alex Ln RT 61 @ WV TURNPIKE	open
Bojangles' Famous Chicken 'n Biscuits	Restaurant (service type not stated)		5505 Maccorkle Ave SE	open
Burger King Burger King	Quick service	Burgers · American	5705 MacCorkle Ave SE	open
Camc Memorial Radiology Lounge	Bar			open
Cantina 22	Bar		4102 MacCorkle Ave SE	open
Captain D's	Restaurant (service type not stated)	Seafood	5631 Maccorkle Ave SE	open
Charley's Grilled Subs	Restaurant (service type not stated) · Other	Sandwiches · American	5760 Maccorkle Ave SE	open
Charleys Philly Steaks Charleys Philly Steaks	Quick service	Sandwiches	5760 MACCORKLE AVE SE	open
Chesterfield House	Restaurant (service type not stated)		3112 Chesterfield Ave # B	open
China Buffet	Buffet	Chinese · Asian	5707 MacCorkle Ave SE	open
China One	Restaurant (service type not stated)	Chinese	4218 Maccorkle Ave SE	open
China Wok	Restaurant (service type not stated)		6309 Maccorkle Ave SE	open
Cook Out Cook Out	Quick service	Burgers · BBQ	5505 Maccorkle Ave SE	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	5720 MacCorkle Ave SE I-64/77 & MacCorkle	open
Daily Dose Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	5206 Maccorkle Ave SE	open
Donut Connection Donut Connection-Spring St/Charleston,WV	Bakery · Dessert	Dessert · Bakery	3509 MacCorkle Ave SE	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	4121 MacCorkle Avenue Southeast	open
Fa Fa Corporation Dba Fujiyama Restaurant	Restaurant (service type not stated)		5780 Maccorkle Ave SE	open
Firehouse Subs Firehouse Subs	Quick service	Sandwiches · American	5707 Maccorkle Ave SE, Ste 100	open
Flowers Baking Outlet Flowers' discount Bakery Store	Bakery	Bakery	7400 Maccorkle Ave SE	open
Frescos	Restaurant (service type not stated)	Italian · Pizza	5003 MacCorkle Ave SE	open
Fujiyama Japanese Steakhouse	Restaurant (service type not stated)	Japanese · Steakhouse · Asian	5780 MacCorkle Ave SE	open
Fusion Teriyaki Grille	Restaurant (service type not stated)		4002 MacCorkle Ave SE	open
GRAM'S Specialties by Dorothy Lee, LLC	Restaurant (service type not stated)		3624 Maccorkle Ave SE	open
Hooters	Restaurant (service type not stated)	American	5615 Maccorkle Ave SE	open
Husson's Pizza Husson's Pizza	Delivery-focused	Pizza · Italian	301 36th St SE	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	6308 Maccorkle Ave SE	open
Island Rhythm Jamaican Cuisine And Catering	Restaurant (service type not stated)	Caribbean	3624 Maccorkle Ave SE	open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	3708 MacCorkle Ave SE	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	5330 Maccorkle Ave SE	open
Jividen Barbell	Bar		5315 Venable Ave	open
KFC	Restaurant (service type not stated)	Chicken / wings	4018 MacCorkle Avenue, S.E	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	3415 Staunton Avenue S.E	open
King Kabab	Restaurant (service type not stated)		5006 Maccorkle Ave SE	open
La Carreta Mexican Restaurant	Restaurant (service type not stated) · Bar	Mexican · Latin American (other)	5703 Maccorkle Ave SE	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	5632 MacCorkle Ave SE Ste B	open
Long John Silver's	Restaurant (service type not stated)	Seafood	4121 Maccorkle Ave SE	open
Max's Hot Spot	Café · Bar	American · Coffee	6802 Maccorkle Ave SE	open
Max's Place	Restaurant (service type not stated) · Bar		3120 Chesterfield Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3303 Mccorkle Ave Se	open
McDonald's McDonald's	Quick service	Burgers · American	6414 Maccorkle Ave Se	open
Nawab Fine Indian Cuisine	Restaurant (service type not stated) · Casual dining	Indian · American	200 35th St SE	open
Papa John's Pizza Papa John's Pizza	Delivery-focused · Restaurant (service type not stated)	Pizza	4120 MacCorkle Ave SE	open
Penn Station East Coast Subs Penn Station East Coast Subs	Quick service · Specialty food shop	Sandwiches	4004 MacCorkle Ave SE	open
Pepperoni Grill	Restaurant (service type not stated)	Pizza	4002 Maccorkle Ave SE	open
Pita Pit	Other	Sandwiches	4222 Maccorkle Ave SE	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	5730 MacCorkle Ave SE Kanawha	open
Plaza Maya	Restaurant (service type not stated)	Mexican · Latin American (other)	3112 Chesterfield Ave B	open
Plaza Maya 2	Restaurant (service type not stated) · Fast casual	Mexican · Healthy / salads / bowls	5790 MacCorkle Ave SE	open
Rio De Grill	Buffet	Brazilian · Steakhouse	3600 MacCorkle Ave SE	open
Rj Group Llc	Restaurant (service type not stated)		4120 Maccorkle Ave SE	open
Sai Balaji Food And Beverage, Llc	Restaurant (service type not stated)		200 35th St SE	open
Scriptures Cafe	Café · Casual dining	American · Coffee	4002 Maccorkle Ave SE	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	3320 Maccorkle Ave SE	open
Steak Escape	Quick service · Restaurant (service type not stated)	Sandwiches · Steakhouse	3700 Maccorkle Ave SE	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3516 MacCorkle Ave S E	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	100 Alex Ln #B	open
Sugar Pie Bakery	Bakery · Dessert	Dessert	3624 Maccorkle Ave SE, Charleston, WV 25304	open
Taco Bell Taco Bell	Quick service	Mexican	3500 MacCorkle Ave	open
Taco Bell Taco Bell	Quick service	Mexican	5709 MacCorkle Ave SE	open
Tasties shawarmas, gyros and kababs	Restaurant (service type not stated)	Middle Eastern · Halal / kosher	5304 Maccorkle Ave SE	open
The Juice Box Charleston	Juice, smoothie, tea	Juice / smoothies	4614 Maccorkle Ave SE	open
The Pitch of KC	Restaurant (service type not stated) · Bar		5711 MacCorkle Ave SE	open
Tudor's Biscuit World Tudor's Biscuit World	Restaurant (service type not stated)	American · Breakfast	410 50th St SE	open
Uc Dining Hall	Restaurant (service type not stated)	American	2300 Maccorkle Ave SE	open
Vinny's Pizzeria	Restaurant (service type not stated)	Pizza	5006 Maccorkle Ave SE	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers	3515 Maccorkle Ave SE	open
Wild and Wonderful Kettle Corn	Food truck		5003 Maccorkle Ave SE	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	35	33	—	—	—	2	SIC1987
1995	32	30	—	—	—	2	SIC1987
1996	34	30	—	—	—	4	SIC1987
1997	35	32	—	—	—	3	SIC1987
1998	37	33	13	15	4	3	NAICS1997
1999	36	33	13	17	2	2	NAICS1997
2000	34	30	10	17	2	2	NAICS1997
2001	34	28	10	16	1	3	NAICS1997
2002	35	30	13	15	1	2	NAICS1997
2003	38	32	14	16	1	3	NAICS2002
2004	35	32	14	16	1	2	NAICS2002
2005	39	34	13	19	1	2	NAICS2002
2006	40	35	13	19	2	3	NAICS2002
2007	42	36	13	21	2	4	NAICS2002
2008	48	42	15	22	4	3	NAICS2007
2009	46	38	15	20	2	4	NAICS2007
2010	43	34	13	19	2	5	NAICS2007
2011	40	34	14	18	2	4	NAICS2007
2012	41	36	16	19	1	3	NAICS2012
2013	42	37	16	19	2	3	NAICS2012
2014	44	39	17	19	2	3	NAICS2012
2015	45	40	17	20	1	3	NAICS2012
2016	48	42	18	19	4	4	NAICS2012
2017	51	44	16	23	3	4	NAICS2017
2018	54	47	18	24	3	4	NAICS2017
2019	50	43	17	22	3	3	NAICS2017
2020	51	45	18	23	3	3	NAICS2017
2021	51	44	14	25	4	4	NAICS2017
2022	47	40	12	24	3	4	NAICS2022
2023	45	39	13	24	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25304. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25305	2.6 mi	1	2016
25314	3.5 mi	13	2023
25301	3.8 mi	41	2023
25311	5.0 mi	8	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.