BMIE Market 25311

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,825 2020–2024 ACS 5-year estimate ±1,240 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,303 2020–2024 ACS 5-year estimate ±506 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,815 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,671 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$62,800 2020–2024 ACS 5-year estimate ±5,121 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.2 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$918 2020–2024 ACS 5-year estimate ±68 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$137,200 2020–2024 ACS 5-year estimate ±31,831 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	25.7 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25311
Restaurants per 10,000 residents	13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-38.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-42.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 2–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	57 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	25 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25311. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.76, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	56.6	57	40%	+22.6
Restaurant Opportunity Score	44.0	44	35%	+15.4
Market Momentum Score	24.8	25	25%	+6.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,825	71	40%	+28.2
Median household income (ACS)	62,800	35	40%	+13.9
Households (ACS)	4,303	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-38.5	8	35%	+3.0
Restaurants per 10,000 residents (lower = more room)	8.1	80	25%	+19.9
Population (ACS)	9,825	71	20%	+14.1
Median household income (ACS)	62,800	35	20%	+7.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 25 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-38.5	8	30%	+2.5
20-year restaurant growth	-42.9	7	20%	+1.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 7 · Burgers 3 · Bakery 2 · Breakfast 2 · Coffee 2 · Pizza 2 · Sandwiches 2 · Asian 1 · Dessert 1 · Hot dogs 1 · Italian 1 · Juice / smoothies 1 · Mexican 1 · Vegetarian 1

By type

Restaurant (service type not stated) 11 · Quick service 8 · Bar 6 · Casual dining 4 · Bakery 2 · Café 2 · Catering 1 · Coffee shop 1 · Delivery-focused 1 · Dessert 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Belvedere	Bar		1506 Virgina St E	open
Blackwood Tavern	Casual dining · Bar		7 Hawkesyard Ln	open
Bluegrass Kitchen	Restaurant (service type not stated)	Vegetarian	1600 Washington St E	open
Burger King Burger King	Quick service	Burgers · American	1502 Greenbrier St	open
Charleston Elks Club & Restaurant	Restaurant (service type not stated)		1706 Greenbrier St	open
Deli Fresh	Specialty food shop · Quick service	Sandwiches · American	1405 Greenbrier St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1631 Washington Street East	open
East End Pub	Bar · Casual dining		2445 Washington St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1503 Washington Street East	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1500 Washington St E	open
Kristi Ann's Bakery	Bakery · Dessert	Bakery · Dessert	2194 Greenbrier St	open
Leonoro's Spaghetti House	Restaurant (service type not stated) · Casual dining	Italian · American	1507 Washington St E	open
Little India Restaurant	Restaurant (service type not stated)	Asian	1604 Washington St E	open
McDonald's McDonald's	Quick service	Burgers · American	1626 E Washington St	open
Rc Lounge, Llc	Restaurant (service type not stated)		308 Elizabeth St	open
Red Carpet Lounge	Bar · Casual dining		308 Elizabeth St	open
Sam's Hot Dogs Stand Sam's Hot Dogs Stand	Quick service	Hot dogs · American	1270 Greenbrier St	open
Starlings Coffee & Provisions	Coffee shop · Restaurant (service type not stated) · Café	Coffee · Breakfast	1599a Washington St E	open
Straicom	Restaurant (service type not stated)		1260A Greenbrier St	open
SUBWAY	Other	Sandwiches	1609 Washington St E	open
Taco Bell Taco Bell	Quick service	Mexican	1625 Washington St East	open
The Empty Glass	Bar		410 Elizabeth St	open
The Hookers	Bar		1509 Dixie St	open
The Junction	Restaurant (service type not stated)	American	100 Airport Rd Ste 175	open
Tudor's Biscuit World Tudor's Biscuit World	Bakery	Bakery · Breakfast · American	1506 Washington St E	open
Wellington's Cafe and Catering	Café · Restaurant (service type not stated) · Catering	Coffee	2153 Greenbrier St	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers	1617 Washington St E	open
Zeganz	Juice, smoothie, tea	Juice / smoothies	1588 Washington St E	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	8	—	—	—	3	SIC1987
1995	10	8	—	—	—	2	SIC1987
1996	11	9	—	—	—	2	SIC1987
1997	15	12	—	—	—	3	SIC1987
1998	12	9	2	7	—	3	NAICS1997
1999	13	10	2	8	—	3	NAICS1997
2000	14	11	2	9	—	3	NAICS1997
2001	9	9	2	7	—	—	NAICS1997
2002	14	13	4	9	—	1	NAICS1997
2003	16	14	3	11	—	2	NAICS2002
2004	14	11	2	9	—	3	NAICS2002
2005	18	15	5	10	—	3	NAICS2002
2006	15	12	3	9	—	2	NAICS2002
2007	17	14	5	9	—	1	NAICS2002
2008	16	14	3	11	—	1	NAICS2007
2009	14	12	2	10	—	2	NAICS2007
2010	17	15	5	10	—	2	NAICS2007
2011	17	15	5	10	—	2	NAICS2007
2012	15	14	5	9	—	1	NAICS2012
2013	14	13	5	8	—	1	NAICS2012
2014	16	14	5	9	—	2	NAICS2012
2015	16	14	6	8	—	2	NAICS2012
2016	14	13	6	7	—	1	NAICS2012
2017	11	10	3	7	—	—	NAICS2017
2018	9	8	3	5	—	—	NAICS2017
2019	13	10	5	5	—	—	NAICS2017
2020	13	10	5	5	—	—	NAICS2017
2021	14	9	5	4	—	—	NAICS2017
2022	13	8	4	4	—	—	NAICS2022
2023	12	8	3	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25311. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25302	2.8 mi	19	2023
25305	3.7 mi	1	2016
25201	3.8 mi	—
25301	4.0 mi	41	2023
25306	4.9 mi	5	2023
25304	5.0 mi	39	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.