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BMIE Market 25136

Fayette County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,543
2020–2024 ACS 5-year estimate ±355 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households693
2020–2024 ACS 5-year estimate ±145 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,798
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units933
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$28,173
2020–2024 ACS 5-year estimate ±11,579 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age46.7
2020–2024 ACS 5-year estimate ±11 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$671
2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$126,100
2020–2024 ACS 5-year estimate ±61,199 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area5.1 sq mi
Census Gazetteer 2020
Restaurants4
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25136
Restaurants per 10,000 residents38.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-33.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-33.3%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-33.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-55.6%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20285 (range 3–7)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.12) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score19 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score25 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score18 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score9 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 19 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score25.22540%+10.1
Restaurant Opportunity Score17.91835%+6.3
Market Momentum Score8.7925%+2.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 25 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,5434040%+16.0
Median household income (ACS)28,173240%+0.7
Households (ACS)6934320%+8.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 18 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-33.3935%+3.2
Restaurants per 10,000 residents (lower = more room)25.92525%+6.3
Population (ACS)1,5434020%+8.0
Median household income (ACS)28,173220%+0.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 9 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-33.3850%+4.1
10-year restaurant growth-33.3930%+2.8
20-year restaurant growth-33.3920%+1.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (10)

By cuisine

American 3 · Italian 2 · Pizza 2 · Burgers 1 · Chinese 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Latin American (other) 1 · Mexican 1 · Sandwiches 1

By type

Restaurant (service type not stated) 6 · Bar 2 · Dessert 1 · Juice, smoothie, tea 1 · Quick service 1

NameTypeCuisineAddressStatus
China House Xiu HuanRestaurant (service type not stated)Chinese518 3rd Aveopen
Dairy Queen Grill & Chill Dairy QueenQuick service · DessertIce cream / frozen desserts · Burgers1304 Fayette Pikeopen
Eagles ClubBarFerry Stopen
El JaliscoRestaurant (service type not stated)Mexican · Latin American (other)448 3rd Aveopen
Fruits Of Labor MontgomeryRestaurant (service type not stated)American212 3rd Aveopen
Ginos Montgomery 9 Onli Gino's Pizza & Spaghetti House of LoganRestaurant (service type not stated)Pizza · Sandwiches · Italian712 3rd Aveopen
Montgomery NutritionJuice, smoothie, teaJuice / smoothies305 Washington Stopen
Not Franks PizzaRestaurant (service type not stated)Pizza · American · Italian316 3rd Aveopen
Taylor-Made Restaurant & BarRestaurant (service type not stated)American1214 2nd Aveopen
Up The CreekBar1108 Fayette Pikeopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199499————SIC1987
199566————SIC1987
199677————SIC1987
199777————SIC1987
19988734——NAICS1997
19997624——NAICS1997
20007624——NAICS1997
20016523——NAICS1997
20027624——NAICS1997
20037624——NAICS2002
20047624——NAICS2002
20058624—1NAICS2002
20068624—1NAICS2002
20077633—1NAICS2002
20087642—1NAICS2007
20098743—1NAICS2007
20108743—1NAICS2007
20117633—1NAICS2007
20128743—1NAICS2012
20137633—1NAICS2012
2014873311NAICS2012
20156633——NAICS2012
20167734——NAICS2012
20176633——NAICS2017
20186633——NAICS2017
20196633——NAICS2017
20207743——NAICS2017
202166—4——NAICS2017
20227734——NAICS2022
202344————NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25136. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
251861.6 mi22016
251022.2 mi12000
250312.2 mi12011
251182.5 mi—
250363.1 mi—
251263.4 mi—
250023.6 mi—
251103.7 mi12001
251393.8 mi11999
250403.9 mi11997
251034.0 mi—
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.