BMIE Market 25213

Putnam County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,224 2020–2024 ACS 5-year estimate ±842 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,609 2020–2024 ACS 5-year estimate ±286 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,512 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,306 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,711 2020–2024 ACS 5-year estimate ±22,760 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.3 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,046 2020–2024 ACS 5-year estimate ±112 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$268,600 2020–2024 ACS 5-year estimate ±35,318 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	35.9 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25213
Restaurants per 10,000 residents	18.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+42.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 2–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.38) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	48 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	59 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25213. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.38, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.1	71	40%	+28.4
Restaurant Opportunity Score	47.9	48	35%	+16.8
Market Momentum Score	59.5	59	25%	+14.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,224	64	40%	+25.5
Median household income (ACS)	100,711	81	40%	+32.6
Households (ACS)	2,609	65	20%	+13.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-9.1	19	35%	+6.6
Restaurants per 10,000 residents (lower = more room)	16.1	49	25%	+12.2
Population (ACS)	6,224	64	20%	+12.8
Median household income (ACS)	100,711	81	20%	+16.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	42.9	88	50%	+44.1
10-year restaurant growth	-9.1	19	30%	+5.6
20-year restaurant growth	25	49	20%	+9.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (15)

By cuisine

American 7 · Burgers 2 · Coffee 2 · Mexican 2 · Sandwiches 2 · Asian 1 · Bakery 1 · BBQ 1 · Chinese 1 · Italian 1 · Pizza 1

By type

Restaurant (service type not stated) 9 · Quick service 5 · Casual dining 3 · Bar 2 · Café 2 · Bakery 1 · Coffee shop 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Asia Wok	Restaurant (service type not stated)	Chinese · Asian	13140 Winfield Rd	open
Brookses Bar and Grill	Casual dining · Café · Bar	Coffee · American	3680 Winfield Rd	open
Farmers Meats & Deli	Specialty food shop · Quick service	Sandwiches	12062 Winfield Rd	open
Giovanni's Pizza	Restaurant (service type not stated)	Pizza · Italian	13299 Winfield Rd	open
Information Products	Bar		9100 State Route 34	open
McDonald's McDonald's	Quick service	Burgers · American	3403 Winfield Rd	open
Mo Betta Bbq	Restaurant (service type not stated)	BBQ · American	12474 Winfield Rd	open
Roxy’s Tacos	Restaurant (service type not stated)	Mexican	12765 Winfield Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	12582 Winfield Road, (911 changed our address)	open
Taco Bell	Restaurant (service type not stated)	Mexican	13974 Winfield Rd	open
The Coffee Cabin	Coffee shop · Café	Coffee	11660 Winfield Rd	open
The Diner at Winfield Quick Stop	Casual dining · Restaurant (service type not stated)	American	12765 Winfield Rd	open
Tudor's Biscuit World Tudor's Biscuit World	Bakery · Restaurant (service type not stated)	Bakery · American	13317 Winfield Rd	open
Wendy's Wendy's	Quick service	Burgers · American	3695 Winfield Road	open
Winfield Dairy Freeze	Quick service · Restaurant (service type not stated) · Casual dining	American	11581 Winfield Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	5	4	—	—	—	1	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	8	7	3	4	—	1	NAICS1997
1999	8	8	4	4	—	—	NAICS1997
2000	7	7	3	4	—	—	NAICS1997
2001	7	7	2	5	—	—	NAICS1997
2002	7	7	1	5	1	—	NAICS1997
2003	8	8	1	6	1	—	NAICS2002
2004	8	8	1	6	1	—	NAICS2002
2005	11	11	1	8	1	—	NAICS2002
2006	13	13	3	8	1	—	NAICS2002
2007	12	12	1	9	1	—	NAICS2002
2008	11	11	1	8	1	—	NAICS2007
2009	10	9	—	8	—	1	NAICS2007
2010	11	10	—	9	—	1	NAICS2007
2011	11	10	1	8	—	1	NAICS2007
2012	11	10	1	8	—	1	NAICS2012
2013	12	11	1	9	—	1	NAICS2012
2014	11	10	—	9	—	1	NAICS2012
2015	10	9	—	8	—	1	NAICS2012
2016	10	9	—	8	—	1	NAICS2012
2017	10	9	—	8	—	—	NAICS2017
2018	7	7	—	7	—	—	NAICS2017
2019	8	8	—	7	—	—	NAICS2017
2020	7	7	—	6	—	—	NAICS2017
2021	5	5	—	5	—	—	NAICS2017
2022	6	6	—	5	—	—	NAICS2022
2023	10	10	—	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25213. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25070	2.5 mi	5	2023
25109	3.1 mi	—
25168	3.8 mi	1	2003
25011	4.4 mi	—
25560	4.6 mi	10	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.