BMIE Market 25560

Putnam County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,303 2020–2024 ACS 5-year estimate ±964 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,688 2020–2024 ACS 5-year estimate ±345 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,997 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,260 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$103,160 2020–2024 ACS 5-year estimate ±16,332 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,155 2020–2024 ACS 5-year estimate ±151 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$270,900 2020–2024 ACS 5-year estimate ±19,243 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	21.2 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25560
Restaurants per 10,000 residents	12.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+66.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 6–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.36) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	41 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25560. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.36, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.0	75	40%	+30.0
Restaurant Opportunity Score	54.5	54	35%	+19.1
Market Momentum Score	41.2	41	25%	+10.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,303	70	40%	+27.9
Median household income (ACS)	103,160	83	40%	+33.2
Households (ACS)	3,688	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-9.1	19	35%	+6.6
Restaurants per 10,000 residents (lower = more room)	10.8	69	25%	+17.4
Population (ACS)	9,303	70	20%	+14.0
Median household income (ACS)	103,160	83	20%	+16.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-9.1	19	30%	+5.6
20-year restaurant growth	66.7	73	20%	+14.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (13)

By cuisine

Pizza 4 · American 3 · Italian 2 · Asian 1 · Bakery 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Coffee 1 · Ice cream / frozen desserts 1 · Mexican 1 · Sandwiches 1

By type

Restaurant (service type not stated) 7 · Quick service 3 · Bar 2 · Casual dining 2 · Bakery 1 · Café 1 · Delivery-focused 1 · Dessert 1

Name	Type	Cuisine	Address	Status
Brianna's Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	745 Winfield Rd	open
China Chef	Restaurant (service type not stated)	Chinese · Asian	200-5 Great Teays Blvd	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	4254 Teays Valley Road	open
Dough Daddy's Pizza - Teays Valley	Quick service	Pizza	200 Great Teays Blvd	open
El Rancho Grande El Rancho Grande	Restaurant (service type not stated) · Casual dining	Mexican · American	301 Great Teays Blvd	open
Gino's Pizza & Spaghetti House	Restaurant (service type not stated)	Italian · Pizza	112 Great Teays Blvd	open
Godfathers Lair	Bar		35 Scottsdale Ln	open
Graziano's Pizza Of Teays Valley	Restaurant (service type not stated)	Pizza	200 Great Teays Blvd	open
Husson's Pizza	Delivery-focused	Pizza · Italian	4040 Teays Valley Road	open
Maynard’s	Bar		102 Barrington Dr	open
Penn Station East Coast Subs Penn Station East Coast Subs	Quick service · Restaurant (service type not stated)	Sandwiches	200 Great Teays Blvd	open
Serendipity Cupcake Boutique	Bakery	Bakery	3999 Teays Valley Drive Ste 1	open
Tudor's Biscuit World Tudor's Biscuit World	Restaurant (service type not stated)	Breakfast · American	112 Great Teays Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	7	7	2	5	—	—	NAICS1997
1999	7	7	3	4	—	—	NAICS1997
2000	6	6	2	4	—	—	NAICS1997
2001	8	8	2	5	1	—	NAICS1997
2002	6	6	1	4	1	—	NAICS1997
2003	7	6	1	4	1	—	NAICS2002
2004	8	8	2	4	1	—	NAICS2002
2005	10	10	4	4	1	—	NAICS2002
2006	13	13	4	6	1	—	NAICS2002
2007	11	11	3	7	1	—	NAICS2002
2008	12	12	4	7	1	—	NAICS2007
2009	9	9	2	6	1	—	NAICS2007
2010	10	10	3	6	1	—	NAICS2007
2011	10	10	3	6	1	—	NAICS2007
2012	8	8	2	5	1	—	NAICS2012
2013	11	11	3	6	2	—	NAICS2012
2014	11	11	3	5	2	—	NAICS2012
2015	10	10	2	5	2	—	NAICS2012
2016	10	10	2	5	2	—	NAICS2012
2017	10	10	—	5	—	—	NAICS2017
2018	10	10	3	6	—	—	NAICS2017
2019	10	9	3	5	—	—	NAICS2017
2020	9	8	—	5	—	—	NAICS2017
2021	9	8	—	5	—	—	NAICS2017
2022	10	10	3	6	—	—	NAICS2022
2023	12	10	—	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25560. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25143	4.4 mi	17	2023
25213	4.6 mi	10	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.