BMIE Market 25312

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,047 2020–2024 ACS 5-year estimate ±1,274 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,666 2020–2024 ACS 5-year estimate ±349 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,886 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,922 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$57,246 2020–2024 ACS 5-year estimate ±7,522 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.1 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$690 2020–2024 ACS 5-year estimate ±393 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$133,100 2020–2024 ACS 5-year estimate ±32,694 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	71.0 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25312
Restaurants per 10,000 residents	9.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+15.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-11.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-25.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 15–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.39) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	47 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	52 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	30 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25312. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.39, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	52.3	52	40%	+20.9
Restaurant Opportunity Score	53.0	53	35%	+18.6
Market Momentum Score	29.6	30	25%	+7.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,047	71	40%	+28.3
Median household income (ACS)	57,246	25	40%	+10.0
Households (ACS)	3,666	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	15.4	59	35%	+20.6
Restaurants per 10,000 residents (lower = more room)	14.9	53	25%	+13.2
Population (ACS)	10,047	71	20%	+14.2
Median household income (ACS)	57,246	25	20%	+5.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.8	17	50%	+8.7
10-year restaurant growth	15.4	59	30%	+17.7
20-year restaurant growth	-11.8	16	20%	+3.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

Burgers 7 · American 5 · Pizza 5 · Sandwiches 3 · Coffee 1 · Ice cream / frozen desserts 1 · Italian 1 · Juice / smoothies 1 · Mexican 1

By type

Quick service 13 · Restaurant (service type not stated) 10 · Bar 8 · Casual dining 7 · Specialty food shop 2 · Café 1 · Coffee shop 1 · Dessert 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Billy Boy's	Bar · Casual dining		3119 Sissonville Dr	open
Bobbie Jo’s Sports Grill	Restaurant (service type not stated)	Burgers	3119 Sissonville Dr	open
Burger King Burger King	Quick service	Burgers · American	6302 Sissonville Dr	open
Coastal Blends Of Sissonville	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1060 Lakewood Dr	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	2502 Sissonville Dr	open
Dales Center bar and grill	Bar		Charleston Auto, 6020 Sissonville Dr	open
Food Lands Bakery-Deli	Specialty food shop · Quick service	Sandwiches	6405 Sissonville Dr	open
Gino's Pizza and Spaghetti House Gino's Pizza & Spaghetti House of Logan	Restaurant (service type not stated)	Italian · Pizza	6304 Sissonville Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	6819 Sissonville Drive	open
Just 4 Laughs	Casual dining · Bar			open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	109 Patrick St Plaza	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	6400 Sissonville Dr	open
McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1805 Patrick Street Plz	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	200 Patrick St	open
Raw Bar	Bar · Casual dining		Sissonville Dr	open
Raw II	Bar · Casual dining		5760 Sissonville Dr	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches · Pizza	919 Call Rd	open
Swamp Fox	Bar · Casual dining		4404 Sissonville Dr	open
Taco Bell Taco Bell	Quick service		6411 Sissonville Dr	open
Taco Bell Taco Bell	Quick service	Mexican	1664 3rd Ave	open
The Bucket	Casual dining · Restaurant (service type not stated) · Bar	American	4030 Washington St W	open
The Farm Bar & Grill	Casual dining · Bar	American	5769 Kellys Creek Rd	open
Wendy's Wendy's	Quick service	Burgers · American	600 Clearview Hts	open
Wendy's	Quick service · Restaurant (service type not stated)	Burgers	100 Patrick Plaza Rd	open
West Side Market and Deli	Specialty food shop · Quick service	Sandwiches · American	Rebecca St	open
The Hide-a-way Bar & Grill	Casual dining · Bar		3119 Sissonville Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	24	20	—	—	—	4	SIC1987
1995	25	21	—	—	—	4	SIC1987
1996	26	23	—	—	—	3	SIC1987
1997	25	23	—	—	—	2	SIC1987
1998	21	21	3	17	1	—	NAICS1997
1999	22	22	4	16	1	—	NAICS1997
2000	22	20	3	17	—	2	NAICS1997
2001	25	20	2	15	2	4	NAICS1997
2002	22	18	1	15	2	3	NAICS1997
2003	23	17	1	13	3	5	NAICS2002
2004	23	18	2	13	3	4	NAICS2002
2005	18	14	1	11	2	3	NAICS2002
2006	23	18	2	14	2	5	NAICS2002
2007	23	18	3	13	1	5	NAICS2002
2008	22	16	1	14	1	6	NAICS2007
2009	20	16	3	13	—	3	NAICS2007
2010	17	14	1	13	—	2	NAICS2007
2011	14	12	1	11	—	1	NAICS2007
2012	14	12	1	11	—	1	NAICS2012
2013	15	13	—	13	—	1	NAICS2012
2014	15	13	2	11	—	1	NAICS2012
2015	15	13	1	12	—	1	NAICS2012
2016	15	12	1	11	—	1	NAICS2012
2017	16	15	—	15	—	—	NAICS2017
2018	18	17	—	16	—	—	NAICS2017
2019	16	15	—	14	—	—	NAICS2017
2020	16	14	—	13	—	—	NAICS2017
2021	19	16	—	15	—	3	NAICS2017
2022	18	15	—	13	—	3	NAICS2022
2023	18	15	—	13	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25312. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25387	4.9 mi	8	2023
25302	4.9 mi	19	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.