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BMIE Market 25387

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)4,708
2020–2024 ACS 5-year estimate ±852 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,954
2020–2024 ACS 5-year estimate ±302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census countData source not yet connected
Housing unitsData source not yet connected
Median household income$43,063
2020–2024 ACS 5-year estimate ±8,417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.1
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$807
2020–2024 ACS 5-year estimate ±193 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$91,400
2020–2024 ACS 5-year estimate ±9,564 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area5.5 sq mi
Census Gazetteer 2020
Restaurants8
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25387
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+14.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+60.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+33.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+100.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20288 (range 5–10)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.13) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score53 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score39 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score55 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score73 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score39.13940%+15.7
Restaurant Opportunity Score55.15535%+19.3
Market Momentum Score72.97325%+18.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 39 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)4,7085940%+23.8
Median household income (ACS)43,063840%+3.3
Households (ACS)1,9546120%+12.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth608635%+30.1
Restaurants per 10,000 residents (lower = more room)17.04625%+11.5
Population (ACS)4,7085920%+11.9
Median household income (ACS)43,063820%+1.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth14.37250%+36.2
10-year restaurant growth608630%+25.8
20-year restaurant growth33.35420%+10.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

American 4 · BBQ 2 · Coffee 2 · Pizza 2 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chinese 1 · Mexican 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 15 · Bar 5 · Quick service 4 · Casual dining 2 · Coffee shop 2 · Other 2 · Café 1

NameTypeCuisineAddressStatus
Birdhouse Cafe & LoungeRestaurant (service type not stated)1634 6th Aveopen
BluegrassllcRestaurant (service type not stated)1600 Washington St Wopen
Buck's PlaceBarSissonville Dropen
Cafe CremaCoffee shop · Restaurant (service type not stated) · CaféCoffee1607 Kanawha Blvd Wopen
Charleston Wv25312Bar1701 5th Aveopen
Cousins Breakfast and Soul FoodCoffee shopBreakfast · Coffee1617 Washington St Wopen
Dale's CenterCasual dining · Bar1942 Sissonville Dropen
Hot Diggity DogsRestaurant (service type not stated)2313 7th Aveopen
Huskey's Dairy BarCasual dining · Restaurant (service type not stated)American2422 7th Aveopen
Los Amigos Méxican RestaurantRestaurant (service type not stated)Southwestern / Tex-Mex · Mexican2911 7th Aveopen
Marco's Pizza Marco's PizzaQuick service · Restaurant (service type not stated)Pizza100 Patrick Street Plzopen
Mimi's Restaurant Patrick Street Mimi's RestaurantRestaurant (service type not stated) · Quick serviceAmerican1607 Kanawha Blvd Wopen
New Boondocks Bar&GrillBar · Restaurant (service type not stated)2337 Washington St Wopen
Phat Daddy's on The TracksBarAmerican · BBQ1634 6th Aveopen
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza1657 4th Aveopen
Rally's Checkers and Rally'sQuick service · Restaurant (service type not stated)Burgers1667 3rd Aveopen
SubwayOtherSandwiches1605 Kanawha Blvd Wopen
Taes PlaceRestaurant (service type not stated)Cajun, Creole, Southern200 Patrick St Plzopen
The Sip on the BlvdRestaurant (service type not stated) · Other1607A Kanawha Blvd Wopen
The SmokehouseRestaurant (service type not stated)BBQ · American1549 W Washington Stopen
Wok & RollRestaurant (service type not stated)Chinese200 Patrick Stopen
Burger KingRestaurant (service type not stated)Burgers112 Hills Plzclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199444SIC1987
199555SIC1987
199655SIC1987
199744SIC1987
19985514NAICS1997
19996615NAICS1997
20004413NAICS1997
20013312NAICS1997
20026624NAICS1997
20036624NAICS2002
20043321NAICS2002
2005111NAICS2002
2006221NAICS2002
2007332NAICS2002
2008332NAICS2007
20094421NAICS2007
201054211NAICS2007
201165221NAICS2007
20126642NAICS2012
20135541NAICS2012
20147742NAICS2012
20156641NAICS2012
201688521NAICS2012
20179944NAICS2017
20187743NAICS2017
2019664NAICS2017
2020664NAICS2017
20218844NAICS2017
20227743NAICS2022
20238844NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25387. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
253031.9 mi202023
253013.3 mi412023
253024.1 mi192023
253134.3 mi272023
250644.3 mi122023
253054.5 mi12016
253124.9 mi152023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.