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BMIE Market 25313

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)11,760
2020–2024 ACS 5-year estimate ±1,121 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households5,458
2020–2024 ACS 5-year estimate ±560 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count13,436
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units6,139
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$64,385
2020–2024 ACS 5-year estimate ±3,945 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.5
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$997
2020–2024 ACS 5-year estimate ±146 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$156,100
2020–2024 ACS 5-year estimate ±15,516 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area20.2 sq mi
Census Gazetteer 2020
Restaurants27
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25313
Restaurants per 10,000 residents24.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+3.9%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-12.9%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+22.7%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202824 (range 20–28)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.27) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score46 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score59 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score36 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score41 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 46 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score59.55940%+23.8
Restaurant Opportunity Score35.63635%+12.5
Market Momentum Score40.74125%+10.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 59 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)11,7607340%+29.3
Median household income (ACS)64,3853840%+15.1
Households (ACS)5,4587620%+15.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 36 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-12.91735%+5.9
Restaurants per 10,000 residents (lower = more room)23.03025%+7.6
Population (ACS)11,7607320%+14.6
Median household income (ACS)64,3853820%+7.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth3.96050%+30.1
10-year restaurant growth-12.91730%+5.0
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (59)

By cuisine

American 13 · Pizza 8 · Sandwiches 6 · Burgers 5 · Italian 5 · Bakery 4 · Mexican 4 · BBQ 3 · Coffee 3 · Dessert 3 · Juice / smoothies 3 · Seafood 3 · Asian 2 · Ice cream / frozen desserts 2 · Latin American (other) 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Chinese 1 · Hot dogs 1 · Japanese 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 37 · Quick service 18 · Bar 7 · Bakery 5 · Casual dining 5 · Dessert 4 · Specialty food shop 3 · Juice, smoothie, tea 3 · Coffee shop 2 · Buffet 1 · Café 1 · Delivery-focused 1 · Other 1

NameTypeCuisineAddressStatus
A&W RestaurantRestaurant (service type not stated)5516 Big Tyler Rdopen
Arby'sQuick service · Restaurant (service type not stated)Sandwiches10 Nitro Plzopen
Barnyard BBQRestaurant (service type not stated)BBQ211 New Goff Mountain Rdopen
Bob Evans Bob EvansRestaurant (service type not stated)American334 Goff Mountain Rdopen
Bojangles' Famous Chicken 'n BiscuitsRestaurant (service type not stated)131 Goff Mountain Rdopen
Buffalo Wild Wings Buffalo Wild WingsBar · Casual diningAmerican70 Nitro Market Place Blvd.open
Burger King Burger KingQuick serviceBurgers · American#20 Nitro Boulevardopen
Butcher.s BakeryBakery · DessertBakery · Dessert5116 Jason Dropen
Cafe OrleansSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches1 Greyhound Dropen
Captain D'sQuick service · Restaurant (service type not stated)Seafood104 Circle Stopen
Captain D's Captain D'sQuick serviceSeafood · American104 Circle Streetopen
Champs ChickenRestaurant (service type not stated)Hot dogs · Chicken / wings932 Cross Lanes Dropen
Charleys Cheesesteaks Charleys CheesesteaksQuick serviceSandwiches123 Goff Mountain Rdopen
Cj Energy, IncRestaurant (service type not stated)500 Old Goff Mountain Rdopen
Cook Out Cook OutQuick serviceBurgers · BBQ131 Goff Mountain Rdopen
Cozumel Mexican RestaurantRestaurant (service type not stated)Mexican314 Goff Mountain Rdopen
Cracker Barrel Old Country Store Cracker Barrel Old Country StoreRestaurant (service type not stated)Cajun, Creole, Southern · Breakfast · American11 Goff Xingopen
Domino's Domino's PizzaQuick service · Delivery-focusedPizza5468 Big Tyler Roadopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee932 Cross Lanes Dropen
Fazoli'sRestaurant (service type not stated)Italian35 Nitro Market Plopen
Gino's Pizza and Spaghetti House Gino's Pizza & Spaghetti House of LoganRestaurant (service type not stated)Italian · Pizza106 Goff Mountain Rdopen
Glow up energy barCaféCoffee5510 Big Tyler Rdopen
Golden Corral Golden Corral Buffet & GrillBuffet · Restaurant (service type not stated)American412 New Goff Mountain Rdopen
Good Stuff Bar and GrillCasual dining · Bar5109 Big Tyler Rdopen
Huskey's Dairy BarQuick service · Restaurant (service type not stated) · DessertIce cream / frozen desserts · Dessert5119 Washington St Wopen
Husson's Pizza Husson's PizzaRestaurant (service type not stated)Pizza · Italian822 Cross Lanes Dropen
La Roca's Rocas NitroRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)30 Nitro Market Plopen
Legg’s DinerRestaurant (service type not stated)American5308 Big Tyler Rdopen
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza5143 Washington St Wopen
Long John Silver'sRestaurant (service type not stated)Seafood5516 Big Tyler Rdopen
Los Amigos Mexican RestaurantRestaurant (service type not stated)Mexican · Latin American (other)200 Goff Mountain Rdopen
Louie'sBar1 Greyhound Dropen
Mayhem NutritionJuice, smoothie, teaJuice / smoothies5550 Big Tyler Rdopen
Mayhem NutritionJuice, smoothie, teaJuice / smoothies132 Goff Mountain Rdopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers5448 Big Tyler Rdopen
Mr. G's WingsRestaurant (service type not stated)BBQ5308 Big Tyler Rdopen
Nikki's Bar and GrillCasual dining · Restaurant (service type not stated) · BarAmerican5109 Big Tyler Rdopen
Noble Roman'sRestaurant (service type not stated)Pizza4050 Washington St Wopen
Papa John's Pizza Papa John's PizzaQuick service · Restaurant (service type not stated)Pizza5154 Washington St Wopen
Pizza Hut Pizza HutRestaurant (service type not stated)Pizza · Italian200 Goff Mountain Rd,open
Pour House Sports BarRestaurant (service type not stated)4030 Washington St Wopen
Rice BowlRestaurant (service type not stated)Chinese · Asian121 Goff Mountain Rdopen
Roma Family Restaurant | ItalianQuick service · Restaurant (service type not stated)Italian35 Nitro Market Plopen
SakuraRestaurant (service type not stated)Japanese · Sushi · Asian230 Nitro Market Plopen
Savor The FlavorBakeryBakery5552 Big Tyler Rdopen
Subway SubwayQuick service · Specialty food shopSandwiches300 Goff Mountain Rdopen
SubwayOtherSandwiches100 Nitro Market Plopen
SweetfrognitrowvRestaurant (service type not stated) · Dessert · Quick serviceIce cream / frozen desserts250 Nitro Market Plopen
T & M Meats / WV Brick Oven BistroSpecialty food shop · Quick serviceSandwiches · Pizza5254 Big Tyler Rdopen
Taco Bell Taco BellQuick serviceMexican322 Goff Mountain Rdopen
TGI FridaysBar · Restaurant (service type not stated)Burgers4 Goff Xingopen
The Cold SpotRestaurant (service type not stated)American4005 Washington St Wopen
The Cold Spot Cold Spot Cross LanesBar · Casual diningAmerican4005 Washington St Wopen
The French QuarterRestaurant (service type not stated)Steakhouse · American1 Greyhound Dropen
The Zone Bar and GrillCasual dining · Restaurant (service type not stated) · Bar5147 Washington St Wopen
Tim HortonsCoffee shop · Restaurant (service type not stated)Coffee5470 Big Tyler Rdopen
Tudor's Biscuit World Tudor's Biscuit WorldBakeryBakery · American106 Goff Mountain Rdopen
Walmart BakeryBakeryBakery100 Nitro Market Plopen
Wendy's Wendy'sQuick serviceBurgers · American312 Old Goff Mountain Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19942222SIC1987
19952020SIC1987
199623212SIC1987
199722211SIC1987
19982624101131NAICS1997
1999272691431NAICS1997
2000262591421NAICS1997
20012826101422NAICS1997
2002262361433NAICS1997
2003302791523NAICS2002
20042624101122NAICS2002
20053026121124NAICS2002
20062825111123NAICS2002
2007312891443NAICS2002
20083531111634NAICS2007
20093330111533NAICS2007
20103533131632NAICS2007
20113231101641NAICS2007
20123330101723NAICS2012
20133431101723NAICS2012
2014322981813NAICS2012
2015312891613NAICS2012
2016282571513NAICS2012
201728271015NAICS2017
20182926915NAICS2017
20192624715NAICS2017
20202926816NAICS2017
202128248143NAICS2017
202231281215NAICS2022
202330271115NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25313. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
250642.2 mi122023
251122.3 mi12007
253874.3 mi82023
251434.4 mi172023
253034.6 mi202023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.